Racing-themed entertainment areas to open in Saudi Arabia in run-up to Middle East race debut

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The entertainment areas will be racing-themed. (Supplied)
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Motorsports fans will get a feel of what the three-day festival through the e-village. (Supplied)
Updated 07 November 2018
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Racing-themed entertainment areas to open in Saudi Arabia in run-up to Middle East race debut

  • The championship will take place on Dec. 13 to 15
  • The touring E-Village will be hosted in Khobar, Jeddah, and Ad Diriyah

DUBAI: Formula E is set to unveil a touring “E-Village,” a racing-themed entertainment area, to create hype for the inaugural Formula E racing championship in December.

Premiering in Khobar on Nov. 8 to 10, the entertainment area will feature family-friendly activities including racing simulators and an AR experience that motorsports fans can try, as well as exclusive displays of Formula E race cars.

The touring e-village is part of the promotion of the fifth season of the ABB FIA Formula E Championship happening in Ad Diriyah on Dec. 13 to 15, the first event in a 10-year cooperation between Formula E and the Kingdom’s General Sports Authority.   

According to the organizers, the touring e-village will preview the “three-day festival of music, sports, and culture.” Jeddah and Ad Diriyah will also host the e-village on Nov. 22 and Dec. 13 respectively.

“The Touring E- Village is a unique opportunity for the fans to feel the pulse and high energy of Formula E, to get a taste of what Formula E is all about and participate in interactive activities that are both fun and educational,” Prince Khalid bin Sultan Al Faisal Al Saud, President of the Saudi Arabian Motor Federation, said.

The three-day Formula E weekend will see racers drive through the streets of the first Saudi capital, as well as world class performances pegged to be the biggest concert event in Saudi history.

The race manifests the Kingdom’s commitment to the Vision 2030 plan, said Prince Khalid.

“Saudi Arabia is racing into the future with Formula E, a future headlined by sports, tourism, sustainability, entertainment and other focus areas that the Kingdom wants to invest in,” he added.


Saudia E-Prix returns to Ad Diriyah with double header

Updated 24 June 2019
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Saudia E-Prix returns to Ad Diriyah with double header

  • The event will take place on Nov. 22 and 23
  • Two major races will take place in this year’s E-Prix, which made its Middle East debut in the Kingdom last year

DUBAI: The Saudia Ad Diriyah E-Prix is set to bring two races and more global acts in Saudi Arabia on Nov. 22 and 23, adding twice the excitement to a historic event held at UNESCO world heritage site, according to the General Sports Authority of Saudi Arabia (GSA).

“This year we look forward to igniting an even bigger season of motor racing for Formula E, we’re ready to welcome even more international visitors, and create another unforgettable moment for our people,” Prince Abdul Aziz bin Turki Al-Faisal, Chairman of the GSA, said in a statement.

Two major races will take place in this year’s E-Prix, which made its Middle East debut in the Kingdom last year with only one race. Music icons such as David Guetta, Enrique Iglesias, One Republic and the Black-Eyed Peas performed during the event. It was reportedly attended by some 60,000 people.

“This year sees even more teams enter the Formula E championship, with Porsche and Mercedes entering the fray. Last year Ad Diriyah was the launchpad for the new Gen 2 race cars and the exciting Attack Zone innovation. This year will be the first-time drivers will have an additional 10kW of power available when using that Attack Mode, rising from 225kW to 235kW,” Prince Khalid bin Sultan Al Faisal Al Saud, President of the Saudi Arabian Motor Federation (SAMF), said.

“Add to that, a double header – two races instead of one - with a total of 24 cars competing. This will fire up Saudi Arabia’s passion for motorsports and we are ready to welcome Formula E back,” he added.

The GSA is expecting crowds of up to 100,000 people to attend the E-Prix, given the improvements in the visa processing for tourists.

The 2019 Saudia Ad Diriyah E-Prix will be the second year of a 10-year partnership between ABB FIA Formula E and the GSA and the SAMF.