Asda’a BCW wins Global SABRE Award for Ford campaign

The 2018 Global SABRE Award
Updated 06 November 2018
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Asda’a BCW wins Global SABRE Award for Ford campaign

Asda’a BCW, an integrated communications agency in the Middle East and North Africa, has been awarded a 2018 Global SABRE Award in PR for its work on Ford’s “Women in the Driving Seat” campaign. 

The Global SABRE Awards by The Holmes Report are the world’s biggest PR industry accolades. The awards — which include competitions for the Americas, EMEA, Latin America and the Asia-Pacific region — attract more than 5,500 entries from more than 60 countries.

The global awards represent best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

“Following the announcement to lift the ban on women driving in the Kingdom in September 2017, Asda’a BCW planned this significant campaign for our client Ford Middle East,” said Sunil John, founder and CEO of Asda’a BCW and Middle East president of BCW. “It was hugely important for Ford to mark the moment, and to help celebrate women’s empowerment. This was a powerful and important story for the region, and one that required a sophisticated and creative approach. Being recognized among the very best campaigns in the world is a testament to how our expertise helped Ford connect with a very new and very welcome sales demographic — the women of Saudi Arabia.”


Pharmaceutical giant Allergan to train KSU pharmacy students

Updated 23 April 2019
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Pharmaceutical giant Allergan to train KSU pharmacy students

Global biopharmaceutical company Allergan has signed a memorandum of understanding (MoU) with King Saud University (KSU) that focuses on developing a robust student-exchange program by facilitating training opportunities for Saudi nationals.

The agreement was signed by Ramsey Morad, Allergan’s vice president for India, Middle East and Africa, and Dr. Aws Al-Shamsan, dean of the College of Pharmacy at the university. The MoU is in line with the Kingdom’s overall efforts to drive more cooperation levels between the public and private sectors, with the underlying objective to integrate Saudi nationals into various fields within the health-care sector.

Under the agreement, Allergan will provide training courses on an annual basis for students at the College of Pharmacy as well as programs to develop their scientific and medical knowledge and align them to international industry best practices. Students will be assessed according to set parameters, and the top performers will earn an internship opportunity with the company

In addition, Allergan will run courses for faculty members at the College of Pharmacy with a focus on leadership skills.

Morad said: “We have used practical methods to express our commitment toward the Kingdom and toward the realization of Vision 2030. We are placing a very high emphasis on developing the local capabilities of Saudi nationals within the health-care sector, and this partnership with a leading university in the region is one of the steps we are taking. Saudi Arabia is at the heart of our operations in the region, and this MoU represents a key milestone in our efforts to attract the young minds of tomorrow and integrate them as core members of our Allergan team.” 

Al-Shamsan said: “We are proud to partner with Allergan to implement internationally recognized knowledge-based programs for the development of our students. With this MoU, we are focusing on the enhancement and development of the pharmaceutical sector across the Kingdom. We are guided by the mission to provide students experiences to learn from international best practices and, at the same time, work toward the improvement of the quality of the pharmaceutical sector in the Kingdom.”

Allergan said it is committed to a wide range of programs with health-care professionals, patients and national entities across the Kingdom. The company’s investments through its joint venture, Allergan Saudi Arabia, include the development of medical training centers focused on training health-care professionals in medical aesthetics.