Asda’a BCW, an integrated communications agency in the Middle East and North Africa, has been awarded a 2018 Global SABRE Award in PR for its work on Ford’s “Women in the Driving Seat” campaign.
The Global SABRE Awards by The Holmes Report are the world’s biggest PR industry accolades. The awards — which include competitions for the Americas, EMEA, Latin America and the Asia-Pacific region — attract more than 5,500 entries from more than 60 countries.
The global awards represent best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.
“Following the announcement to lift the ban on women driving in the Kingdom in September 2017, Asda’a BCW planned this significant campaign for our client Ford Middle East,” said Sunil John, founder and CEO of Asda’a BCW and Middle East president of BCW. “It was hugely important for Ford to mark the moment, and to help celebrate women’s empowerment. This was a powerful and important story for the region, and one that required a sophisticated and creative approach. Being recognized among the very best campaigns in the world is a testament to how our expertise helped Ford connect with a very new and very welcome sales demographic — the women of Saudi Arabia.”