Asda’a BCW wins Global SABRE Award for Ford campaign

The 2018 Global SABRE Award
Updated 06 November 2018
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Asda’a BCW wins Global SABRE Award for Ford campaign

Asda’a BCW, an integrated communications agency in the Middle East and North Africa, has been awarded a 2018 Global SABRE Award in PR for its work on Ford’s “Women in the Driving Seat” campaign. 

The Global SABRE Awards by The Holmes Report are the world’s biggest PR industry accolades. The awards — which include competitions for the Americas, EMEA, Latin America and the Asia-Pacific region — attract more than 5,500 entries from more than 60 countries.

The global awards represent best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

“Following the announcement to lift the ban on women driving in the Kingdom in September 2017, Asda’a BCW planned this significant campaign for our client Ford Middle East,” said Sunil John, founder and CEO of Asda’a BCW and Middle East president of BCW. “It was hugely important for Ford to mark the moment, and to help celebrate women’s empowerment. This was a powerful and important story for the region, and one that required a sophisticated and creative approach. Being recognized among the very best campaigns in the world is a testament to how our expertise helped Ford connect with a very new and very welcome sales demographic — the women of Saudi Arabia.”


Saudi students to visit Huawei HQ in China

Huawei recently held a special ceremony for students participating in the program at the CITC headquarters in Riyadh. (Photo/Supplied)
Updated 17 November 2018
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Saudi students to visit Huawei HQ in China

The Communications and Information Technology Commission (CITC) is collaborating with Huawei, a global provider of information and communications technology (ICT) infrastructure and smart devices, to launch Huawei’s fourth edition of the “Seeds for the Future” program. 

This year the Seeds for the Future program is expected to attract numerous projects from a wide range of universities in Riyadh, each with the potential to be selected for incubation. The initiative aims to develop ICT talent among Saudi students who will become tomorrow’s leaders. They will also receive focused mentoring from top Huawei executives and a chance to travel to Huawei’s global headquarters in Shenzhen, China, to gain exposure to the ICT solutions provider.

The company recently held a special ceremony for students participating in the program at the CITC headquarters in the Saudi capital. The event was attended on behalf of the CITC governor by Ahmed Al-Jarboo, vice president of corporate communications; Zhou Xinglong, counselor at the Chinese Embassy in Saudi Arabia; and Dennis Zhang, CEO of Huawei Tech Investment Saudi Arabia Ltd. 

CITC has been collaborating with Huawei since 2015 on Seeds for the Future. A total of 51 students have directly benefited as a result of the program, including through their visit to Huawei HQ in Shenzhen.

Al-Jarboo thanked Huawei for its efforts in “serving the community and its keenness on upgrading the Kingdom’s ICT sector.” He also urged students to benefit from the experience in expanding their knowledge.

Xinglong said: “This is another example of the close relationship we have with Saudi Arabia. I am proud of Huawei’s commitment to social responsibility and the important role played by this prestigious company in the development of Saudi youth.”

CEO Zhang said: “We are pleased to announce that we will continue to partner with the CITC for the Seeds for the Future in 2018. Saudi Arabia has a huge segment of young people and we are proud to announce our solidarity to empower these young people and give them the opportunity to sharpen their skills and help them become the leaders of tomorrow in the field of information and communication technology.”

He added: “Huawei is seeking to collaborate with government partners to develop an ecosystem for the ICT sector, and the key to this is to guide and support outstanding young talents in the field of ICT not only in Saudi Arabia, but to provide them with access to institutions to develop technologies that will help the Kingdom achieve its goals in its Vision 2030.”