Air Arabia marks 15 years with new brand identity

Air Arabia has experienced sustained growth since the launch of its first flight in Oct. 28, 2003.
Updated 07 November 2018
0

Air Arabia marks 15 years with new brand identity

Air Arabia, the Middle East and North Africa’s first and largest low-cost carrier, celebrated 15 years of successful operations by unveiling a new brand identity, which it said is reflective of its innovative forward-looking and international approach.

The unveiling took place during a launch ceremony at the Air Arabia hangar at Sharjah International Airport where guests and members of the press got to view the carrier’s new corporate identity including the new aircraft livery and interior through a live display of one of Air Arabia’s newly branded Airbus A320 aircraft. 

Air Arabia has experienced sustained growth since the launch of its first flight in Oct. 28, 2003.

Sheikh Abdullah bin Mohamed Al-Thani, chairman of Air Arabia, said: “It was 15 years ago that Air Arabia and the low-cost airline concept were just an idea in the region, an idea of connecting people at affordable cost.

Today we are gathered to celebrate the great success story that Air Arabia has become, redefining air travel in the region and providing great travel experience for over 80 million passengers to date.”

He added: “We stand proud of where we have gotten today, but above all of where we can go in the future as we remain focused at connecting customers from all walks of life with greater travel opportunities and true value.” 


Fine watchmaking expo returns to Saudi Arabia

Updated 19 March 2019
0

Fine watchmaking expo returns to Saudi Arabia

Annual horology exhibition Salon des Grandes Complications (SDGC) is returning to Saudi Arabia for the third year in a row, with shows in both Jeddah and Riyadh. The event will showcase the latest masterpieces from some of the most celebrated watchmakers in history. The fine watchmaking exhibition will kick off in Jeddah at the Hilton Hotel April 8-11, and then move to Al-Faisaliah Hotel in Riyadh April 15-18.

Salon des Grandes Complications debuted in Dubai in 2014, later branching out to Saudi Arabia due to high demand and the appreciation of exceptional timepieces in the Kingdom. 

Saudi Arabia is a key Middle Eastern market for watchmakers — last year saw a year-on-year increase in the import of Swiss watches by 6 percent, and this figure is only expected to increase with the introduction of new policies. 

The capital city of Riyadh is home to over 10,000 watch collectors while Jeddah on the other hand, is Saudi Arabia’s commercial hub, with almost as many horological aficionados estimated to live there. 

Designed to offer a platform for Maisons and enthusiasts to convene, Salon des Grandes Complications creates opportunities for knowledge to be exchanged and collectors to discover — often for the first time in the region — limited editions, the newest launches and unique rarities. 

Among the international brands that will be present at the 2019 edition are Bell & Ross, Blancpain, Breguet, Breitling, Fabergé, Girard-Perregaux, Greubel Forsey, Harry Winston, Montblanc, Rudis Sylva, TAG Heuer, Ulysse Nardin and Zenith. 

With the introduction of several new brands, there will be a more diversified display of timepieces, from innovative novelties to classic creations, grand complications and high jewelry timepieces. Also new to this year’s edition will be a private majlis (a gathering place for social events), where special talks will be hosted by various brands and experts will share their personal insights into modern day horology. 

SDGC has successfully attracted over 80 international Swiss, German and Italian brands during the past five years.

The event will be held alongside the 10th annual Jewellery Salon 2019, a well-established jewelry exhibition in the Kingdom.

SDGC 2019 will be held in partnership with Bentley Motors and with the support of the Embassy of Switzerland in Saudi Arabia.

The event will be open free of charge to all professional visitors from 4 p.m. to 11 p.m.