Report: Google planning big New York City expansion

This picture taken on November 5, 2018 shows a woman passing a booth of Google at the first China International Import Expo (CIIE) in Shanghai. (AFP)
Updated 08 November 2018
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Report: Google planning big New York City expansion

  • Those include buying or leasing a 1.3 million-square-foot building in the city’s West Village neighborhood due to be completed by 2022

NEW YORK: The Wall Street Journal reports that Google is planning a major expansion in New York City.
The newspaper reported Wednesday that the company plans to add space for more than 12,000 additional New York workers. The Journal cited anonymous people familiar with the plans.
The paper said Google has New York real estate deals in the works that would give it room for nearly 20,000 workers. Those include buying or leasing a 1.3 million-square-foot building in the city’s West Village neighborhood due to be completed by 2022.
The company didn’t immediately respond to a request for comment.
Seattle-based Amazon is reportedly considering dividing a new second headquarters between New York’s Long Island City and Crystal City in northern Virginia. That would potentially add 25,000 jobs to each place.


Nestle, AT&T pull YouTube ads over pedophile concerns

Updated 22 February 2019
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Nestle, AT&T pull YouTube ads over pedophile concerns

  • A video from a popular YouTuber and a report from Wired showed that pedophiles have made unseemly comments on innocuous videos of kids
  • YouTube has faced advertiser boycotts in the past, including a widespread boycott in early 2017

SAN FRANCISCO, US: Several companies, including AT&T and Nestle, are pulling advertisements from YouTube over concerns about inappropriate comments on videos of children.
A video from a popular YouTuber and a report from Wired showed that pedophiles have made unseemly comments on innocuous videos of kids. The comments reportedly included timestamps that showed where kids innocently bared body parts.
YouTube says it disabled comments on tens of millions of videos and deleted offending accounts and channels.
Nestle and Fortnite maker Epic Games say they paused ads on YouTube while the company works on the issue. AT&T says it has removed ads until YouTube can “protect our brand from offensive content of any kind.”
YouTube has faced advertiser boycotts in the past, including a widespread boycott in early 2017. Since then YouTube has made efforts to be more transparent about how it deals with offensive comments and videos on its site.
But the latest flap shows how much of an ongoing problem offensive content continues to be, said eMarketer video analyst Paul Verna.
“When you think about the scope of that platform and what they’re up against, it is really like a game of whack-a-mole to try to prevent these problems from happening,” he said.
Still, because of the powerful advertising reach of YouTube’s parent Google, brands are unlikely to stay away from YouTube for long, he said.
Digital ad spending in the US is expected to grow 19 percent in 2019 to $129.34 billion this year, or 54 percent of estimated total US ad spending, according to eMarketer, with Google and Facebook accounting for nearly 60 percent of that total.
“At the end of the day, there’s a duopoly out there of Google and Facebook,” for digital advertising, he said. “Any brand that doesn’t play the game with either is potentially leaving a big marketing opportunity on the table.”