Startup of the Week: Sketching one’s own path to success

Updated 13 November 2018
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Startup of the Week: Sketching one’s own path to success

  • Turkistany used the Moshkhmt character to draw a full graphic novel that was exclusive to Comic Con Dubai 2018 and will be published soon in the Middle East

JEDDAH: When people attain a high level of creativity and are able to dive into their imaginations, they tend to create their own world and maybe their own creatures in their head. This is how a creative young Saudi artist defined her brand, Moshkhmt.
The word “Moshkhmt” is Saudi slang meaning pencil scribble. As the name suggests, it is all about one’s power of imagination. It is all about one’s unique perception of the world and to express it through a simple sketch without uttering a word.
Haneen Turkistany, 24, the founder of the brand, explained: “Fear was the main motive for me to start and create the character Moshkhmt.”
Turkistany used the Moshkhmt character to draw a full graphic novel that was exclusive to Comic Con Dubai 2018 and will be published soon in the Middle East.
The brand offers products such as sketchbooks, notebooks, pins, stickers and wrapping sheets with creative signs and logos using the character Moshkhmt. It also focuses on the moon, stars and the outer space. All products are available at @crate.ksa.
Explaining the basic concept and aim of Moshkhmt, Turkistany said: “Moshkhmt is there in each one of us, young and old. It is there in our memories and dreams, our joy and pain. It could be a loved one or a target we aspire to achieve. Moshkhmt is not just a brand. It is a story in every heartbeat, and I can say that life is mainly my audience.’’
Such startups encourage the creative side of all talented Saudi youths, as they make them realize the ultimate goal in life is not just material well-being or to run after wealth. With the right attitude and using one’s talent in a positive manner, wealth and success follow. This is what Turkistany believed in and launched her brand in July 2017.
She is not only an artist but also an intellectual with a message to convey to the world. “All I wish for is that people should stop underestimating the power of their feelings (and ideas),” she said.
Turkistany is working on getting her brand recognized for its main concept and plans to continue developing her sketches and character to achieve international recognition.


Innovative Saudi cultural center showcases world-famous ‘The Scream’ artist’s exhibition

Updated 24 min 56 sec ago
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Innovative Saudi cultural center showcases world-famous ‘The Scream’ artist’s exhibition

  • 40 works by Edvard Munch go on display for first time in Middle East

DHAHRAN: A dynamic Saudi cultural center is to showcase the works of one of the world’s most famous painters in an exhibition-first for the Middle East.

Forty pieces by Norwegian artist Edvard Munch, best known for his iconic “The Scream” painting, will go on public display at the King Abdul Aziz Center for World Culture (Ithra).

The special exhibition, titled “Landscapes of the Soul,” is the latest in a series of high-profile cultural events to be staged at the showpiece exhibition in Dhahran.

Developed by Saudi Aramco with the aim of stimulating knowledge, creativity and cross-cultural engagement, Ithra’s theater, museum, exhibition hall and art gallery complex forms a key part of the Kingdom’s Vision 2030 reform plan to promote culture and entertainment.

The Munch exhibition, which runs until Sept. 3, portrays the artist’s personal life experiences of misery, love, despair, loneliness and reflections of the soul, through his distinctive works.

“It is such an honor to host and introduce to Saudi Arabia, and indeed, the Middle East, the work of the world-renowned artist Edvard Munch,” Rania Biltagi, Ithra’s head of communications and partnership, told Arab News.

Munch’s (1863-1944) original exhibition has been located in Oslo, Norway since 1963, and the Saudi display is being staged in Ithra’s Great Hall in partnership with the Munch Museum in Norway.

As well as a lithograph version of his most famous painting “The Scream,” other works on show will include “Summer Night. The Voice,” 1894, “Self-Portrait,” 1895, and “The Sick Child,” 1896.

“A moment that stood out from the opening was when speaking to a couple visiting the exhibit, they mentioned that they were Norwegian and working in Saudi,” Biltagi said. “They explained that they had never had the chance to visit the Munch Museum in their homeland and what an unexpected pleasure it was to be able to see Munch’s work in Saudi.”

Biltagi added that the event epitomized the aim of Ithra in providing a platform to bring together cultures as well as people.

The center, featured in Time magazine’s list of the world’s top 100 places to visit, is a pioneer on the Kingdom’s culture and arts scene, organizing a variety of events, performances, programs and experiences to suit all ages and backgrounds. Previous exhibitions have included a focus on Saudi contemporary art, Leonardo da Vinci, and installations symbolizing creativity and innovation.