Startup of the Week: Sketching one’s own path to success

Updated 13 November 2018
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Startup of the Week: Sketching one’s own path to success

  • Turkistany used the Moshkhmt character to draw a full graphic novel that was exclusive to Comic Con Dubai 2018 and will be published soon in the Middle East

JEDDAH: When people attain a high level of creativity and are able to dive into their imaginations, they tend to create their own world and maybe their own creatures in their head. This is how a creative young Saudi artist defined her brand, Moshkhmt.
The word “Moshkhmt” is Saudi slang meaning pencil scribble. As the name suggests, it is all about one’s power of imagination. It is all about one’s unique perception of the world and to express it through a simple sketch without uttering a word.
Haneen Turkistany, 24, the founder of the brand, explained: “Fear was the main motive for me to start and create the character Moshkhmt.”
Turkistany used the Moshkhmt character to draw a full graphic novel that was exclusive to Comic Con Dubai 2018 and will be published soon in the Middle East.
The brand offers products such as sketchbooks, notebooks, pins, stickers and wrapping sheets with creative signs and logos using the character Moshkhmt. It also focuses on the moon, stars and the outer space. All products are available at @crate.ksa.
Explaining the basic concept and aim of Moshkhmt, Turkistany said: “Moshkhmt is there in each one of us, young and old. It is there in our memories and dreams, our joy and pain. It could be a loved one or a target we aspire to achieve. Moshkhmt is not just a brand. It is a story in every heartbeat, and I can say that life is mainly my audience.’’
Such startups encourage the creative side of all talented Saudi youths, as they make them realize the ultimate goal in life is not just material well-being or to run after wealth. With the right attitude and using one’s talent in a positive manner, wealth and success follow. This is what Turkistany believed in and launched her brand in July 2017.
She is not only an artist but also an intellectual with a message to convey to the world. “All I wish for is that people should stop underestimating the power of their feelings (and ideas),” she said.
Turkistany is working on getting her brand recognized for its main concept and plans to continue developing her sketches and character to achieve international recognition.


King of Latin pop Enrique Iglesias launches Ad Diriyah festival

Spanish superstar Enrique Iglesias performs at the launch of a three-day festival of music, culture and motorsport on Thursday in Ad Diriyah, near Riyadh. (Twitter)
Updated 14 December 2018
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King of Latin pop Enrique Iglesias launches Ad Diriyah festival

  • Enrique Iglesias took the stage in an outdoor arena in historic Ad Diriyah
  • The cheers were deafening, the excitement electric and the performance magical

RIYADH: Spanish superstar Enrique Iglesias launched a three-day festival  of music, culture and motorsport on Thursday with a stunning concert at an outdoor arena in historic Ad Diriyah.

The king of Latin pop took the stage by storm and stole the hearts of thousands in the crowd, whose screams could be heard from a long way away. “I love you Enrique,” a group of girls in the audience shouted.

As he waved his hand back and forth in the air, the crowd started doing the same while jumping up and down. The cheers were deafening, the excitement electric and the performance magical. 

No theatrics were excluded as displays of fireworks and lasers wowed the audience. The singer asked the crowd if they spoke Spanish, and everyone screamed “Yes.”

While stage smoke poured into the arena a female performer sang a duet with Iglesias, who then delighted the crowd with some impromptu salsa dancing in front of the stage.

Fans waved their uplifted phones with their screens and flashes along with the music, while others tried to capture the performance.

“You can run, you can hide but you can’t escape my love,” sang Iglesias while the crowd screamed.

Earlier the R&B singer, songwriter and dancer Jason Derulo persuaded the crowd to put on their dancing shoes with an energetic set.

“Saudi, whassup! This is a dream come true for me! Since we are in Saudi Arabia I want to do things a little different,” he told the audience. He said his mother taught him to never visit empty handed, so his gift to Saudi Arabia was the debut performance of a new song.

Thursday’s entertainment will be followed on Friday by shows from Arab music star Amr Diab and the Black Eyed Peas. The climax of the festival comes on Saturday with the Saudia Ad Diriyah Formula E Grand Prix motor race, followed by headline performances by OneRepublic and the megastar DJ/producer David Guetta.