Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.


Philips brings virtual cardiology network to KSA

Updated 19 February 2019
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Philips brings virtual cardiology network to KSA

Royal Philips, a health technology company, has teamed up with the Ministry of Health (MoH) in Saudi Arabia to provide a first-of-its-kind integrated cardiovascular information system (CVIS) across multiple facilities throughout the Kingdom. 

Patient medical information will be available on demand at the point of care in each of the connected hospitals to help improve quality access to cardiology care managed by a network of specialists. The Philips CVIS includes advanced software technology and image analysis to simplify cardiovascular data management for cardiology departments to work more efficiently and accurately. 

According to the World Health Organization, cardiovascular diseases (CVDs) are the No.1 cause of death globally. They are also highly prevalent in Saudi Arabia. Cardiology is also one of the most complex areas of the hospital enterprise, with large quantities of data generated by various caregivers across multiple locations. By integrating disparate cardiology systems in the public MOH cardiac centers around the Kingdom, the Philips CVIS aims to reduce data entry, simplify access to test results generated in other departments and make it easier to acquire, analyze and share patient data. 

The cardiology patient data information will be powered by Philips IntelliSpace Cardiovascular platform, featuring advanced archiving from the Philips Universal Data Manager (UDM) and advanced visualization from Philips IntelliSpace Portal. Seamless data sharing and connectivity between the hospitals will be managed by Philips Forcare, delivering information health exchange (IHE) interoperability.  

“With a dedicated health care IT clinical informatics team and leadership in connected care, Philips brings a wealth of experience into the cardiology program of the MOH,” said Ozlem Fidanci, market leader Middle East and Turkey at Philips. “This collaboration named as Project Taji marks a significant step by the Ministry of Health toward Saudi Vision 2030 and the elevation of cardiology services across the Kingdom.” 

The Taji Project will be implemented in Makkah, Jeddah, Al-Hofuf, Qassim, Jizan, Najran, Dammam and Arar. All these cities will be connected to the Ministry of Health in Riyadh to utilize tele-cardiology services among MOH cardiac centers. 

“The primary use of tele-cardiology is to support primary care practitioners in the area of correct diagnosis, thus empowering them to manage cardiac patients with increased confidence. It also improves the clinical training of the average practitioner, by increasing the clinician’s level of knowledge at the primary level. This will equip GPs to offer better care and improve the overall health care system,” said Dr. Ahmed Balkhair, adviser to the vice minister and general supervisor of e-health programs and IT.

“The MoH tele-cardiology initiative helps build up an integrated cardiovascular information system (CVIS), cardiac picture archiving and communications system (CPACS), and an ECG data management system, all of which will enhance the efficiency of the cardiology workflow for the cardiologists and all users, and access to patient studies by authorized users,” said Dr. Mohammed K. Abdulaali, assistant deputy minister for hospital affairs.