Negin Mirsalehi takes Vegas awards show by storm

Mirsalehi attended the Victoria’s Secret fashion show in New York last week. (Instagram)
Updated 15 November 2018
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Negin Mirsalehi takes Vegas awards show by storm

  • Mirsalehi shared the news with her 5.1 million followers on Instagram
  • The winner of the “Influencer of the Year” award is decided through fan votes

Regional fashion sensation Negin Mirsalehi has been named “Influencer of the Year”at the recently concluded Revolve Awards in Las Vegas — a second for the Amsterdam-based Iranian beauty.

Mirsalehi shared the news with her 5.1 million followers on Instagram, where she posted a picture of herself with Victoria’s Secret Angel Romee Strijd — both carrying the iconic Revolve trophy. Strijd won the “Model of the Year.”

Mirsalehi, who has her own hair care brand, Gisou, wore a floor-length Michael Costello dress to the live audience awards ceremony, complete with a plunging neckline and thigh-high slit.

The winner of the “Influencer of the Year” award is decided through fan votes. When Mirsalehi first won in 2017, she took to her website to thank her fans  and ascribed the award to her “strong relationship” with them.

The star was also named as part of Europe’s 30 Under 30 list by Forbes due to her hair care line, which made $3 million in sales last year.

Many other style icons were present at the glittering awards night held at the Palms Casino Resort last week, including Aimee Song, Camila Coelho, Emily Ratajkowski and Kendall Jenner, who took home the “Icon of the Year” plaque.

The influencer is the founder of the brand Gisou Hair. (Getty Images)

The “Keeping Up With The Kardashians” star, who has a 98.3-million strong following on Instagram, walked the Revolve Awards red carpet in an eye-catching feathered bandeau dress.

Revolve is multi-brand online shopping site known for its exhaustive use of influencer marketing.

The ceremony came after a successful Victoria’s Secret fashion show in New York, which Mirsalehi attended, where a bevy of models with Middle Eastern roots walked the runway, including Melie Tiacoh, a French-born model of Lebanese heritage; Shanina Shaik, whose father is Saudi-Pakistani; and the US-Palestinian Hadid sisters.

Sixty models put on an Amazonian display of luscious waving locks, slender bodies and sun-kissed makeup for what is considered one of the most competitive gigs in the industry.

Scheduled to be televised on Dec. 2, the 2018 show was distinctive by a collaboration with London-based designer Mary Katrantzou that showcased psychedelic bodysuits.

Negin Mirsalehi won the prize for ‘Influencer of the Year.’ (Instagram)


What We Are Reading Today: The River Ki by Sawako Ariyoshi

Updated 25 May 2019
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What We Are Reading Today: The River Ki by Sawako Ariyoshi

The River Ki, short and swift and broad like most Japanese rivers, flows into the sea not far south of Osaka. On its journey seaward, it passes through countryside that has long been at the heart of the Japanese tradition. 

The River Ki dominates the lives of the people who live in its fertile valley and imparts a vital strength to the three women, mother, daughter and granddaughter, around whom this novel is built.

It provides them with the courage to cope, in their different ways, with the unprecedented changes that occurred in Japan between the last years of the last century and the middle of this century.

Sawako Ariyoshi, one of Japan’s most successful modern novelists, describes this social and cultural revolution largely through the eyes of Hana, a woman with the vision and integrity to understand the inevitability of the death of the traditional order in Japan, says a review published on googlereads.com.

Ariyoshi writes with a love for detail bound to a broader understanding of the importance of the geographical and biological forces that mold her characters — and the result is a story that flows with all the vitality of The River Ki itself.