Negin Mirsalehi takes Vegas awards show by storm

Mirsalehi attended the Victoria’s Secret fashion show in New York last week. (Instagram)
Updated 15 November 2018
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Negin Mirsalehi takes Vegas awards show by storm

  • Mirsalehi shared the news with her 5.1 million followers on Instagram
  • The winner of the “Influencer of the Year” award is decided through fan votes

Regional fashion sensation Negin Mirsalehi has been named “Influencer of the Year”at the recently concluded Revolve Awards in Las Vegas — a second for the Amsterdam-based Iranian beauty.

Mirsalehi shared the news with her 5.1 million followers on Instagram, where she posted a picture of herself with Victoria’s Secret Angel Romee Strijd — both carrying the iconic Revolve trophy. Strijd won the “Model of the Year.”

Mirsalehi, who has her own hair care brand, Gisou, wore a floor-length Michael Costello dress to the live audience awards ceremony, complete with a plunging neckline and thigh-high slit.

The winner of the “Influencer of the Year” award is decided through fan votes. When Mirsalehi first won in 2017, she took to her website to thank her fans  and ascribed the award to her “strong relationship” with them.

The star was also named as part of Europe’s 30 Under 30 list by Forbes due to her hair care line, which made $3 million in sales last year.

Many other style icons were present at the glittering awards night held at the Palms Casino Resort last week, including Aimee Song, Camila Coelho, Emily Ratajkowski and Kendall Jenner, who took home the “Icon of the Year” plaque.

The influencer is the founder of the brand Gisou Hair. (Getty Images)

The “Keeping Up With The Kardashians” star, who has a 98.3-million strong following on Instagram, walked the Revolve Awards red carpet in an eye-catching feathered bandeau dress.

Revolve is multi-brand online shopping site known for its exhaustive use of influencer marketing.

The ceremony came after a successful Victoria’s Secret fashion show in New York, which Mirsalehi attended, where a bevy of models with Middle Eastern roots walked the runway, including Melie Tiacoh, a French-born model of Lebanese heritage; Shanina Shaik, whose father is Saudi-Pakistani; and the US-Palestinian Hadid sisters.

Sixty models put on an Amazonian display of luscious waving locks, slender bodies and sun-kissed makeup for what is considered one of the most competitive gigs in the industry.

Scheduled to be televised on Dec. 2, the 2018 show was distinctive by a collaboration with London-based designer Mary Katrantzou that showcased psychedelic bodysuits.

Negin Mirsalehi won the prize for ‘Influencer of the Year.’ (Instagram)


Where We Are Going Today: Bubbleology

Updated 21 February 2019
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Where We Are Going Today: Bubbleology

Connoisseurs of bubble tea in the capital do not have a lot of options as there are few places that serve the Taiwanese beverage. Bubbleology is one of the few that does — and does so in style.

For the uninitiated, bubble tea is a sweetened tea drink to which is added tapioca balls, known as boba, which can be solid and chewy or hollow and filled with different flavors of juice that is released when bitten.

The quirky, unusual drink has grown in popularity around the world in recent years, and Bubbleology takes it to another level with some unique flavor combinations, such as jasmine milk tea and ginger tea with popping lychee boba, among many others. 

The interior decor of the store is equally clever and innovative. In keeping with its name, the cafe resembles a science lab. This also reflects its belief that the preparation of bubble tea should be a precise scientific method, and they have expanded on that idea to also make the whole experience visually pleasing as well.

Bubbleology can be found in Panorama Mall, Riyadh.