Pakistan is rapidly becoming a “digital-first country”, Google

The Google logo on display at the Smart China Expo at Chongqing International Expo Center in southwest China’s Chongqing. (File photo / AFP)
Updated 20 November 2018
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Pakistan is rapidly becoming a “digital-first country”, Google

  • Pakistan digital growth is supported by population and increasing penetration of internet, IT experts
  • Prime Minister’s Taskforce on IT and Telecom to meet next week to draw comprehensive policy

KARACHI: Destine to become the fourth fastest growing economy by 2030, Pakistan, supported by a growing population, fast growing business and increasing penetration of Internet, is poised to grab first position among the digital economies, Information Technology (IT) experts say.
US technology giant, Google, says Pakistan is quickly becoming a “digital-first country”, which means there are new opportunities for brands to reach and engage with consumers that may have previously been overlooked.
“It shows that Google has realized the marketing potential of the country and they are now encouraging businesses to focus on Pakistan as a potential market,” Badar Khushnood, vice president of growth at Fishry.Com and vice chairman of [email protected], commented.
According to Google, there are five reasons for “considering expanding your digital campaigns into Pakistan”.
Pakistan’s growing population is the first reason that makes the country attractive for the foreign and local investors to venture into the IT sector.
“Pakistan has a population of more than 202 million people, which means there are lot of potential consumers coming online every day. And the country is even more urbanized than neighboring India, with nearly 40 percent of total households living in cities,” writes Lars Anthonisen, head of large customer marketing, South Asia, Google.
Pakistan’s economy grew by 5.7 percent in fiscal year 2018. HSBC in is recent report published in September 2018 has projected Pakistan to become the fourth fastest growing economy by 2030.
Around 90 percent of the companies in the country are SMEs which are contributing more that 40 percent to the country’s 313 billion economy, according to the State Bank of Pakistan.
Third attraction, according to Google, is the country’s growing smart phone users. Pakistan has 152 million cellar subscribers, and 60 million 3G/4G subscribers, according to Pakistan Telecommunication Authority (PTA).
This number will likely grow quickly as smart phone prices have dropped over the last few years. Pakistan also has some of the cheapest data prices in the world, which is helping to grow mobile app usage, according to Google.
However, experts say more work is needed to be done to fully utilize the existing potential. “We need to work on optic fibers, penetration of 4G, creation of data centers, telecom infrastructure and most importantly creation of awareness among masses,” Pervaiz Iftikhar, a member of the newly formed prime minister’s Taskforce on IT and Telecom, told Arab News.
Pakistan’s overall Internet penetration stands at 29.9 percent with 62 million broadband subscribers, a fourth attraction for the investor, as per Google. In spite of this, digital consumption in the country continues to grow quickly. YouTube watch time, for example, has seen over 60 percent growth over the last three years.
The Chinese-Pakistan Economic Corridor (CPEC) is the largest Chinese investment venture in Pakistan with around $62 billion, a fifth reason to look toward Pakistan.
The mega project under BRI is not only limited to the infrastructure and energy sector but it is also contributing to the growth of the IT sector in Pakistan.
“One of the first CPEC projects is to lay 820 kilometers of fiber-optic cable, connecting more Pakistanis to the Internet. This is in addition to ongoing investments in 3G and 4G network expansions from China Mobile, and the company has already announced plans to invest another $225 million in 4G expansion (bringing its total investment to $2.4 billion),” writes Lars Anthonisen.
“We have to connect every village through fiber optics that will not only create thousands of jobs but would multiply opportunities for the IT business countrywide,” Pervaiz Iftikhar added.
“A lot of potential exists in the IT sector of Pakistan with the young population turning to computers, smart phones and other digital means, and the country offers big market for local and foreign investors”, Jehan Ara, another member of the prime minister’s Taskforce on IT and Telecom and president of [email protected], commented.
Badar Khushnood, who is also former consultant of Google, Facebook and Twitter, called for comprehensive policy for the growth of the IT sector.
“Taxation systems should be rationalized, simplified, and encouraging for startups. The country also needs data protection laws, and broader cyber laws,” he added.
The first meeting of the prime minister’s Task Force on IT and Telecom is expected to be held next week in Islamabad. “Comprehensive strategy including short term and long term measures would be discussed in the upcoming meeting of taskforce because country needs a policy for the persistent growth of IT and Telecom sector”, Pervaiz Iftikhar informed.


Internet a lifeline for Venezuela’s embattled independent media

In this file photo taken on June 13, 2019 A journalist works in one of the newsrooms of the Panorama newspaper in Maracaibo, Venezuela. (AFP)
Updated 17 July 2019
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Internet a lifeline for Venezuela’s embattled independent media

  • Regional newspaper Panorama, which served Venezuela’s second city Maracaibo, struggled on until May 14 when “a perfect storm” of massive power cuts finally sounded it’s physical death knell

CARACAS: Starved of advertising revenue and battling a stranglehold on the newspaper industry by the government, Venezuela’s independent media have been decimated by the country’s years-long crisis — with many migrating online to survive.
“It was a course we couldn’t get away from,” Jorge Makriniotis, manager at the 75-year-old El Nacional, told AFP.
The newspaper ran its last physical edition — which had already dropped from 72 to just 16 pages — on December 13 last year.
Like many other former print media, it is only available on the Internet now.
In 2013, Venezuela’s socialist government created a state-run company to control the import and distribution of paper.
Carlos Correa, director of the Espacio Publico non-governmental organization, said the move created “discriminatory dynamics” that saw pro-regime media favored — while others were starved of printing paper, and advertising revenue.
Since then, 58 daily newspapers have ceased circulation, Correa says.
“There’s never been an official response” to the claims from independent media, said Gisela Carmona, the director of El Impulso — one of the papers that has migrated online, requiring an investment of more than a million dollars.
After 100 years in print, the newspaper disappeared from the streets in February 2018, having received no paper for 12 months.

Beyond controlling paper supply, critics accuse the Venezuelan government of oppressing dissenting media voices across the board.
The national union of press workers has denounced a “systematic policy” of asphyxiation as dozens of independent radio and television stations also closed.
“Over the past years, the Government has attempted to impose a communicational hegemony by enforcing its own version of events and creating an environment that curtails independent media,” said UN High Commissioner for Human Rights Michelle Bachelet in a report on Venezuela earlier this month.
One example from 2018 saw El Nacional lose a case brought by Diosdado Cabello, widely regarded as the most powerful regime figure after President Nicolas Maduro, for having published drug-trafficking allegations made against him in the Spanish press.
The economic crisis had a major impact on the media too, as on all businesses.
Five years of recession and rampant hyperinflation — which the International Monetary Fund expects to reach a staggering 10 million percent this year — have decimated advertising revenues.
Carminda Marquez opened a kiosk in Caracas 18 years, selling dozens of newspapers and other publications.
“Now I sell three or four,” said the 80-year-old.
Regional newspaper Panorama, which served Venezuela’s second city Maracaibo, struggled on until May 14 when “a perfect storm” of massive power cuts finally sounded it’s physical death knell, its editorial director Maria Ines Delgado told AFP.
Panorama never had to lay off any journalists as one by one they resigned and left for foreign shores.
“Every time we replaced one, another left,” Delgado said from a near-empty editorial room.
Like El Impulso, Panorama is now fed by banner advertising.

The move online has not solved independent media’s myriad problems, though, least of all the ability to reach readers.
Between frequent power outages, patchy Internet and the second slowest connectivity in Latin America — after landlocked Paraguay — readers have trouble loading pages, especially on smartphones.
“We know nothing any more,” complained Belkis Nava, who used to read Panorama.
Despite the difficulties, some journalists have launched new media directly on the Internet, such as El Pitazo.
Specializing in investigative journalism — it won the prestigious Ortega y Gasset prize awarded by Spanish newspaper El Pais this year — El Pitazo supported itself through a 2017 crowdfunding campaign, director Cesar Batiz told AFP.
However, like other news websites, El Pitazo has come under cyberattack — four times over two years.
Before the first attack in 2017, El Pitazo had 110,000 visits a day. Traffic has since dropped by more than half, and 65 percent of that comes from abroad.
“People aren’t receiving information,” said Melanio Escobar, the director of the Redes Ayuda (Network Help) NGO.