Saudi Arabia’s Monshaat opens SMEs support center

Monshaat support center is giving Saudi professionals the chance to enhance their professional skills. (Photo/Shutterstock)
Updated 23 November 2018
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Saudi Arabia’s Monshaat opens SMEs support center

  • It connects “beneficiaries” with freelance professionals to meet inside the support center in Riyadh
  • The open offices is where the consultants who enrolled in the consultancy program attend to provide specialized advice in areas such as strategic planning, operations, marketing and sales, legal and technology

RIYADH: The Monshaat support center for small and medium enterprises (SMEs) provides a package of three programs in cooperation with the public/private sectors to develop entrepreneurs, startups and SMEs facing daily challenges to their growth.

It connects “beneficiaries” with freelance professionals to meet inside the support center in Riyadh.

“We provide in the SMEs’ support center three main programs (training, advisory and mentorship); currently we serve more than 1,000 SMEs and entrepreneurs,” Monshaat said in a statement. “Also, we will be across the country soon with new programs customized to each region.”

The center is a well-designed offline platform that provides offices to meet in. The customer journey starts with meeting a business support consultant located within the center who identifies customer needs and assigns them to the most suitable program provided by scheduling a session in one or more of the three programs.

While there are many other initiatives to increase SMEs contribution to GDP by 35 percent in aligning with Vision 2030, Monshaat plays a different role through meeting the strategic and technical requirements for a business to start and grow.

The open offices is where the consultants who enrolled in the consultancy program attend to provide specialized advice in areas such as strategic planning, operations, marketing and sales, legal and technology.

Deema Al-Juhaimi, a freelance consultant registered with the Monshaat support center program to provide technical advice for startup founders and small enterprises, said: “As a consultant, I enlisted in the consultancy program last month when its first launched. During my 30-minute session, I found out that most of the clients’ business ages vary from startups to a small business. For now, clients mostly look for electronic solutions that can speed up and cut operational costs, or to move from offline to virtual sales.”

While the mentorship program includes a team of experienced professionals who work part-time to provide practical advice and guidance to beneficiaries during a face-to-face session, the training program model offers a number of courses as part of the comprehensive qualification program for capacity building of entrepreneurs and existing SMEs. 

“We have two trainings programs weekly as well as different workshops daily, and four to nine advisers (in all topics, changed every day based on the client’s need) available daily (Sun-Thu).”

Although Monshaat support center is still in its very early stages, it is giving Saudi professional the chance to enhance their leadership skills and provide support to the SME community, and it is expected that the number of enlisted experts and support seekers will increase due to the boom of entrepreneurship in KSA while meeting the Monshaat objective of building a competitive economic system that ensures the sustainability and prosperity of SMEs.

As a result, the support center is expected to significantly contribute to the birth of start-ups and to escalate businesses’ growth through strategic approaches and well-executed plans to ensure sustainability.


Formula E’s Felipe Massa races ‘fastest animal on planet’ in Saudi Arabia

Updated 39 sec ago
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Formula E’s Felipe Massa races ‘fastest animal on planet’ in Saudi Arabia

  • ABB FIA Formula E Championship listens to fans by pitting Gen2 car and Felipe Massa in race against a peregrine falcon in Saudi Arabia
  • Spreading his wings for the first time in Formula E machinery, 90-kilometers south-west of the Ad Diriyah, Massa’s mirrors loomed large with the claws of the peregrine falcon

RIYADH: Formula E driver Felipe Massa behind the wheel of a Gen2 racing car has gone up against a peregrine falcon in a straight fight in Saudi Arabia to outrun the fastest animal on the planet.

It’s not the first time the fully-electric Formula E car has been pitted against a member of the animal kingdom, with reigning champion Jean-Eric Vergne racing a cheetah on the Western Cape of South Africa last year.

Narrowly edging out the fastest land mammal in 2017, Formula E fans asked for a re-match — but this time together with more stern competition. Listening to the feedback of fans on social media, it was the turn of the peregrine falcon, capable of reaching speeds in excess of 350 km/h (217 mph) when diving through the skies above Saudi Arabia.

Massa was in the Kingdom ahead of the 2018 ‘Saudia’ Ad Diriyah E-Prix, which will see the racing legend line-up on the Formula E starting grid for the first time on December 15 at the stunning UNESCO World Heritage site on the outskirts of Riyadh.

For the battle of man and machine vs the natural world, the winged predator was trained to set its sights on a different kind of prey roaming through the desert — with a lure attached to the roll hoop of the advanced new-look Gen2 car.

Spreading his wings for the first time in Formula E machinery, 90-kilometers south-west of the Ad Diriyah, Massa’s mirrors loomed large with the claws of the peregrine falcon. But did he manage to shake off his opponent?

To watch Felipe and the falcon in flying formation, visit — https://youtu.be/ERxeaV60_7g

Felipe Massa, VENTURI Formula E Team driver, said: “It was an incredible experience for me to race against the fastest member of the animal kingdom — it’s not something I will forget in a hurry. I like the fact that this idea came from the fans, and Formula E listened and accepted the challenge.

“The footage from the drive is very special and it was a privilege to take part. I’m looking forward to returning to Ad Diriyah and to start racing. It’ll be my first race in Formula E and I’m eager to get behind the wheel again. I’ve missed racing and this series has shown to be one of the most competitive out there.”

The 2018 ‘Saudia’ Ad Diriyah E-Prix is the opening round of the 2018/19 ABB FIA Formula E Championship and the competitive debut of the Gen2 car and VENTURI Formula E Team driver Felipe Massa.

As well as Formula E action, exciting fan zones, entertainment and cultural attractions, plus unique dining and retail experiences will be awaiting ticketholders at Ad Diriyah, across three days, starting December 13.

That evening, December 13, will see Enrique Iglesias and Jason Derulo kick off the first of three incredible nights of music concerts for fans. The following day, December 14, Arab music legend Amr Diab and globally-renowned pop band Black Eyed Peas will delight the audience. And, on December 15, race day, following the exhilarating 2018 ‘Saudia’ Ad Diriyah E Prix, US smash hit OneRepublic and superstar DJ/producer David Guetta will bring the event to an electrifying finale.

Only fans holding tickets will be able to access the entire Ad Diriyah site, including all the action, fun, and thrilling complimentary concerts.

Tickets are on sale at http://fiaformulae.com/Ad-Diriyah and are also available at Point of Sale units at Riyadh Park Mall, Oud Square and Doos Carting (only Grandstand tickets from Doos) and Seven Car Lounge.