UBT Executive Education partners with Digital Marketing Institute

The partnership was signed by Amir Dhia, director general of UBT Executive Education, and Aaron McKenna, managing director at the Digital Marketing Institute.
Updated 26 November 2018
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UBT Executive Education partners with Digital Marketing Institute

The Executive Education of the University of Business and Technology (UBT Executive Education) and the Digital Marketing Institute have become new strategic partners.
The new partnership enables UBT Executive Education in Jeddah to offer a new suite of certifications in digital marketing and social selling from the global certification standard. The partnership was signed at the headquarters of the Digital Marketing Institute in Dublin, Ireland by Aaron McKenna, managing director at the Digital Marketing Institute, and Amir Dhia, director general of UBT Executive Education.
As organizations allocate more of their budgets toward digital and its commercial responsibility moves away from the IT department into sales and marketing, UBT Executive Education sees programs like the Digital Marketing Institute’s as the next frontier of training and professional certification.
McKenna said: “Digital continues to be an area of extreme growth and relevance for organizations globally. Despite this, businesses across industries find it difficult to hire professionals with proficient digital skillsets to aid transformation and bring them to the forefront of digital marketing and selling. We are delighted to partner with UBT Executive Education who will deliver our professional certifications to individuals and corporate groups alike, contributing to the closing of the digital skills gap globally and creating digital champions of tomorrow.”
UBT Co. CEO Mohanad Dahlan said: “This strategic partnership stems from Vision 2030, aimed at developing highly qualified professionals in digital marketing, sales, advertising as well as in social media. Therefore, UBT Executive Education, which is designated as the Executive Education Partner of the Digital Marketing Institute, will be offering training for the following programs: Certified Digital Marketing Professional, Specialist Certification in Social Media Marketing, Specialist Certification in Search Marketing, Specialist Certification in Strategy and Planning, and Professional Certification in Digital and Social Selling.” Training programs are set to be launched early January 2019, he added.
Digital Marketing Institute is a global digital marketing professional learning and certification body with over 27,000 alumni members and partners in over 100 countries. Founded in Ireland with a US office in Dallas, it is backed by Spectrum Equity, a US-based growth equity firm. Its customers include IBM, Black & Decker, Microsoft, PwC, University of Utah and University of Vermont.
The Executive Education of the University of Business and Technology is a leader in professional training and career development for executives and practitioners in major fields of business, management and IT. Founded in 2008 and located at the King Road Tower in Jeddah, UBT Executive Education provides international certified programs and exams for both individuals and corporations.


Top CEO Conference & Awards wraps up in Bahrain

Updated 17 April 2019
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Top CEO Conference & Awards wraps up in Bahrain

The Top CEO Conference & Awards 2019, organized by TRENDS magazine — Mediaquest and international business school INSEAD, has concluded at the Al-Areen Palace and Spa in Bahrain. The event, held on Thursday, included seven key panel discussions under the theme “Growth in a Volatile Future” as well as the Top CEO Awards 2019 ceremony, which recognized the region’s most successful and trendsetting CEOs from more than 700 companies listed on GCC stock exchanges.

Top business leaders and more than 30 speakers from across the GCC shed light on the Middle East’s dynamic but volatile region and the burning issues facing the corporate world today. This year’s theme focused on a score of relevant issues, such as oil price fluctuations, tech disruptions, armed and political schisms that pose new risks, and opportunities. Speakers such as renowned economist Professor Nouriel Roubini provided growth solutions and road maps for businesses in the GCC region.

Alexandre Hawari, CEO of Mediaquest, said: “In its fifth edition, the Top CEO Conference & Awards fully encapsulated the theme of ‘Growth in a Volatile Future’ by acknowledging and exploring the growth transformation that the region is undergoing through digitalization and the fourth industrial revolution amid geopolitical tensions, looming trade wars and a rapidly evolving business environment. Building on the huge success of the previous years, the Top CEO Awards 2019 recognized CEOs and companies who have raised the bar by navigating challenges, implementing new strategies, and have demonstrated unquestionable growth, profitability and excellence in corporate governance.”

The conference kicked off with an opening keynote from Jassim Al-Seddiqi, CEO of the Abu Dhabi Financial Group and chairman of GFH Financial Group, who delved into the potential of transforming the region into a fintech hub and the importance of jumping on the digital bandwagon. 

The prime panel discussion on the “Future of Growth Amid Volatility” brought together five CEOs who explored methods to create future-proof strategies that can not only tackle challenges but also boost growth in a tough geopolitical and economic climate. 

Hisham Al-Rayes, CEO and board member of the GFH Financial Group, said: “Investing in the future in areas such as fintech, education and technology, the foundations for strong, enduring knowledge-based economies, is a priority for the group and the governments of the region in which we invest.”

“The Blockchain Opportunity” and “The Human Factor and Tech Innovation” panels brought together industry experts from Facebook, the Bahrain FinTech Bay and King Abdul Aziz University. 

“The Future of Women’s Business Leadership” panel discussed positive strides taken by GCC governments and businesses in leveling the playing field for women professionals.