UBT Executive Education partners with Digital Marketing Institute

The partnership was signed by Amir Dhia, director general of UBT Executive Education, and Aaron McKenna, managing director at the Digital Marketing Institute.
Updated 26 November 2018
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UBT Executive Education partners with Digital Marketing Institute

The Executive Education of the University of Business and Technology (UBT Executive Education) and the Digital Marketing Institute have become new strategic partners.
The new partnership enables UBT Executive Education in Jeddah to offer a new suite of certifications in digital marketing and social selling from the global certification standard. The partnership was signed at the headquarters of the Digital Marketing Institute in Dublin, Ireland by Aaron McKenna, managing director at the Digital Marketing Institute, and Amir Dhia, director general of UBT Executive Education.
As organizations allocate more of their budgets toward digital and its commercial responsibility moves away from the IT department into sales and marketing, UBT Executive Education sees programs like the Digital Marketing Institute’s as the next frontier of training and professional certification.
McKenna said: “Digital continues to be an area of extreme growth and relevance for organizations globally. Despite this, businesses across industries find it difficult to hire professionals with proficient digital skillsets to aid transformation and bring them to the forefront of digital marketing and selling. We are delighted to partner with UBT Executive Education who will deliver our professional certifications to individuals and corporate groups alike, contributing to the closing of the digital skills gap globally and creating digital champions of tomorrow.”
UBT Co. CEO Mohanad Dahlan said: “This strategic partnership stems from Vision 2030, aimed at developing highly qualified professionals in digital marketing, sales, advertising as well as in social media. Therefore, UBT Executive Education, which is designated as the Executive Education Partner of the Digital Marketing Institute, will be offering training for the following programs: Certified Digital Marketing Professional, Specialist Certification in Social Media Marketing, Specialist Certification in Search Marketing, Specialist Certification in Strategy and Planning, and Professional Certification in Digital and Social Selling.” Training programs are set to be launched early January 2019, he added.
Digital Marketing Institute is a global digital marketing professional learning and certification body with over 27,000 alumni members and partners in over 100 countries. Founded in Ireland with a US office in Dallas, it is backed by Spectrum Equity, a US-based growth equity firm. Its customers include IBM, Black & Decker, Microsoft, PwC, University of Utah and University of Vermont.
The Executive Education of the University of Business and Technology is a leader in professional training and career development for executives and practitioners in major fields of business, management and IT. Founded in 2008 and located at the King Road Tower in Jeddah, UBT Executive Education provides international certified programs and exams for both individuals and corporations.


SABB becomes ICAEW authorized training employer

Updated 26 June 2019
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SABB becomes ICAEW authorized training employer

The Saudi British Bank (SABB) has joined forces with Institute of Chartered Accountants in England & Wales (ICAEW) to become the first bank in the Kingdom to be an ICAEW authorized training employer. The partnership will help SABB attract and retain talented individuals by offering ICAEW’s ACA qualification.

The new partnership is part of the SABB’s strategy to become a best-in-class international finance organization, but most importantly by supporting the Saudi Vision 2030. By providing Saudi nationals access to internationally recognized qualifications and training, supporting development of their skills and abilities, SABB aims to help them achieve a better future that matches their qualifications and ambitions.

Matthew Pearce, chief financial officer at SABB, said: “By partnering with a world-leading accountancy and finance organization that maintains the highest professional standards, SABB is very proud to become the first bank in the Kingdom to be an authorized training employer with ICAEW. This partnership aligns with SABB’s vision and strategy to be internationally connected while developing Saudi nationals and supporting Vision 2030.”

Completing the ACA qualification enables professionals to use the title “ICAEW Chartered Accountant.” 

Michael Armstrong FCA, ICAEW regional director, Middle East, Africa and South Asia, said: “ICAEW works with employers to support the professional development of their teams. In Saudi Arabia, ICAEW works alongside the national profession to complement the important national accountancy qualification and equip finance talent with the broad range of technical knowledge and professional skills they need to make a great contribution to their organizations. 

“As an authorized training employer, SABB will be able to prepare employees for the internationally recognized ACA qualification. Throughout the world, our training partners benefit from being able to attract the best talent and develop the next generation of business leaders. Our partnership with SABB underscores its commitment to remain at the forefront of the fast-paced banking industry and contribute to the growth of Saudi Arabia’s financial services industry.”