UBT Executive Education partners with Digital Marketing Institute

The partnership was signed by Amir Dhia, director general of UBT Executive Education, and Aaron McKenna, managing director at the Digital Marketing Institute.
Updated 26 November 2018
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UBT Executive Education partners with Digital Marketing Institute

The Executive Education of the University of Business and Technology (UBT Executive Education) and the Digital Marketing Institute have become new strategic partners.
The new partnership enables UBT Executive Education in Jeddah to offer a new suite of certifications in digital marketing and social selling from the global certification standard. The partnership was signed at the headquarters of the Digital Marketing Institute in Dublin, Ireland by Aaron McKenna, managing director at the Digital Marketing Institute, and Amir Dhia, director general of UBT Executive Education.
As organizations allocate more of their budgets toward digital and its commercial responsibility moves away from the IT department into sales and marketing, UBT Executive Education sees programs like the Digital Marketing Institute’s as the next frontier of training and professional certification.
McKenna said: “Digital continues to be an area of extreme growth and relevance for organizations globally. Despite this, businesses across industries find it difficult to hire professionals with proficient digital skillsets to aid transformation and bring them to the forefront of digital marketing and selling. We are delighted to partner with UBT Executive Education who will deliver our professional certifications to individuals and corporate groups alike, contributing to the closing of the digital skills gap globally and creating digital champions of tomorrow.”
UBT Co. CEO Mohanad Dahlan said: “This strategic partnership stems from Vision 2030, aimed at developing highly qualified professionals in digital marketing, sales, advertising as well as in social media. Therefore, UBT Executive Education, which is designated as the Executive Education Partner of the Digital Marketing Institute, will be offering training for the following programs: Certified Digital Marketing Professional, Specialist Certification in Social Media Marketing, Specialist Certification in Search Marketing, Specialist Certification in Strategy and Planning, and Professional Certification in Digital and Social Selling.” Training programs are set to be launched early January 2019, he added.
Digital Marketing Institute is a global digital marketing professional learning and certification body with over 27,000 alumni members and partners in over 100 countries. Founded in Ireland with a US office in Dallas, it is backed by Spectrum Equity, a US-based growth equity firm. Its customers include IBM, Black & Decker, Microsoft, PwC, University of Utah and University of Vermont.
The Executive Education of the University of Business and Technology is a leader in professional training and career development for executives and practitioners in major fields of business, management and IT. Founded in 2008 and located at the King Road Tower in Jeddah, UBT Executive Education provides international certified programs and exams for both individuals and corporations.


Careem honors outstanding captains in Riyadh

Updated 12 December 2018
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Careem honors outstanding captains in Riyadh

Careem held the first edition of its Captain’s Excellence Award Ceremony in Riyadh on Saturday. The event, which will be held annually, was the first-of-its-kind in the region and welcomed over 300 top-performing “captains” (Careem drivers) across the Kingdom. 

The captains were awarded based on different criteria such as: Captains with the highest number of trips, highest (customer-given) ratings and longest serving captains. Rewards were also handed out to captain ambassadors, i.e. those with the highest number of referrals and captains that were given a special shoutout on social media by customers for their dedication to their service. Several rewards were handed out along with the grand prize, a brand new car. 

Abdulla Elyas, chief people officer and co-founder of Careem, opened the event with an ode to the captains in attendance, thanking them for their service and commitment in driving impact through meaningful initiatives across the Kingdom. Some of these initiatives included the vaccination campaign in collaboration with the Ministry of Health, which helped more than 100,000 men, women and children across 17 cities get vaccinated in their own homes. Careem also collaborated with Bupa Arabia during Ramadan this year to donate clothes from customers to people in need, where over 180,000 donations were collected. 

Elyas also announced Careem’s partnership with Alwaleed Philanthropies (AP) in delivering the first installment of cars for the empowerment of people with special needs. The foundation, chaired by Prince Alwaleed bin Talal, will provide a number of cars over the course of seven years to men and women of the Society for Physically Disabled Adults (Harakia) after being trained.

“Our captains are the lifeblood of our business and we wanted to celebrate these men and women for helping us achieve our mission of simplifying and improving the lives of people in the Kingdom,” Elyas said. 

“We are proud to have 395,000 ‘captainahs’ (female drivers) and captains registered with us to date in Saudi Arabia, providing over 122 million rides. This ceremony is our small way to thank them for their service and reward them for the hard work they put in every day so that people have a safe way to get around. Without them, we wouldn’t be where we are today” 

Muaaed Al-Saeed, a representative from the Public Transport Authority (PTA), said: “We are excited to have you all; you have overcome each obstacle you were faced with in a short span of time and for that we are extremely proud.” 

He added: “On this occasion, I convey the regards of PTA President Dr. Rumaih Al-Rumaih. The participation of myself and Majed Al-Zahrani, PTA general manager, is proof of our support to all the captains.”