The Mall at WTCAD hosts UAE National Day events

The Mall at World Trade Center (WTCAD) hosted an array of cultural and heritage activities.
Updated 03 December 2018
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The Mall at WTCAD hosts UAE National Day events

The Mall at the World Trade Centre (WTCAD) hosted an array of cultural and heritage activities, including Al-Ayala dancing, children’s workshops, face painting and henna art to celebrate the 47th National Day, across the public holidays from Dec. 1-3. For visitors of all ages, The Mall at WTCAD also hosted a special Sheikh Zayed photo exhibition, which gave a fascinating insight into the world of the founding father of the UAE.

Specially for National Day, The Mall had partnered with the National Archive to bring “The Unity of the Emirates Story.” Over the extended weekend, visitors had access to a unique collection of rare photographic footage on the formation of the UAE. This included photos of the late Sheikh Zayed bin Sultan Al-Nahyan, when he met with the leaders of the other UAE emirates to sign the founding constitution. 

Yasser Al-Marzouqi, general manager of The Mall at WTCAD, said: “As an Emirati company, The Mall at WTCAD is proud to offer an array of traditional and patriotic activities that celebrate the unity of the UAE.”


Ford trains 1,600 motorists in Mideast, Africa in 2018

Updated 11 December 2018
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Ford trains 1,600 motorists in Mideast, Africa in 2018

Ford Driving Skills for Life (DSFL) has wrapped up a successful 2018 having added programs in two new markets — Morocco and Madagascar — as well as having launched a women-only program in Saudi Arabia. The training program reached more than 1,600 inexperienced motorists in 10 cities around the Middle East and Africa.

Providing free training and instilling safe driving practices, the DSFL program offered an opportunity to gain experience in the four main primary driving skills: Hazard recognition, vehicle handling, speed management, and space management.

This year, Ford DSFL was run in the UAE (Dubai), Kenya (Nairobi), Uganda (Gulu Town), and four cities in South Africa (Cape Town, Port Elizabeth, Rustenburg, and Pretoria), while Casablanca welcomed Morocco’s first-ever DSFL for three days of training in October. 

Antananarivo in Madagascar also joined the DSFL family when it played host to 50 members of the media, and a train-the-trainer for distributor staff, in September, becoming the eighth market in sub-Saharan Africa alone to benefit from the introduction of Ford’s program.

In addition, on its return to Jeddah, Ford hosted the global debut of its DSFL for Her, a new customized version of Ford’s award-winning safe-driving initiative, helping to build confidence behind the wheel as participants in the Kingdom prepared to be among the first-ever women to be issued a driving license in the country.

The DSFL for Her course followed the landmark decision last year, as decreed by King Salman to lift the ban on females driving in Saudi Arabia.

“Safety continues to be a key priority for Ford, and providing campaigns such as DSFL can only help reduce the number of road accidents, and increase young drivers’ knowledge and confidence on the road,” said Jim Graham, global manager, Ford Driving Skills for Life. 

“Ford also made history in 2018 when it hosted the first-ever practical hands-on driving training for women in Saudi Arabia — DSFL for Her — specifically designed to accommodate Saudi females embarking on their first journey behind the wheel of a car. These are the kinds of occasions that make Ford exceptionally proud of the success DSFL has enjoyed this year, as the program continues its rapid expansion, and evolves to adapt to the needs of the markets in which it operates,” Graham added.

Ford Driving Skills for Life was established in 2003 by Ford Motor Company Fund, Governors Highway Safety Association, and a panel of safety experts to teach newly licensed drivers necessary skills beyond standard driver education programs. In 2008, the program expanded to Asia Pacific, and in 2013, Ford DSFL branched out into both Europe and the Middle East.

In 2017, the free program celebrated reaching the one-millionth newly licensed driver trained.