The Mall at WTCAD hosts UAE National Day events

The Mall at World Trade Center (WTCAD) hosted an array of cultural and heritage activities.
Updated 03 December 2018
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The Mall at WTCAD hosts UAE National Day events

The Mall at the World Trade Centre (WTCAD) hosted an array of cultural and heritage activities, including Al-Ayala dancing, children’s workshops, face painting and henna art to celebrate the 47th National Day, across the public holidays from Dec. 1-3. For visitors of all ages, The Mall at WTCAD also hosted a special Sheikh Zayed photo exhibition, which gave a fascinating insight into the world of the founding father of the UAE.

Specially for National Day, The Mall had partnered with the National Archive to bring “The Unity of the Emirates Story.” Over the extended weekend, visitors had access to a unique collection of rare photographic footage on the formation of the UAE. This included photos of the late Sheikh Zayed bin Sultan Al-Nahyan, when he met with the leaders of the other UAE emirates to sign the founding constitution. 

Yasser Al-Marzouqi, general manager of The Mall at WTCAD, said: “As an Emirati company, The Mall at WTCAD is proud to offer an array of traditional and patriotic activities that celebrate the unity of the UAE.”


SADAFCO program highlights importance of milk

Updated 22 April 2019
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SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.