Jotun announces 2019 color trends themed ‘identity’

The color card comprises soft, light neutrals and warm, subtle contrasts, sense-stimulating greens and yellows, deep earthy reds, sensuous peaches, and darker neutrals.
Updated 03 December 2018
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Jotun announces 2019 color trends themed ‘identity’

The paint company Jotun has unveiled its 2019 color trends under the theme of “Identity.” 

Developed by Jotun color specialists over a year and incorporating the insights of a global network of color trend researchers, the latest edition of color trends explores colors that reflect distinct lifestyles in an urban environment. The collection embraces 28 colors defining homes around the globe for the coming year. 

“With this color card, we call on everyone to reconnect with their identity. Our homes are living stories of who we are, told through each object and every color we fill it with. The home is a constant, ever-reliable reminder of what makes us happy and comfortable. By adorning your personal space with Jotun’s color card, you create your own living story and personal color identity. This year’s color collection contains ideas aimed at inspiring combinations that reflect who you are,” said Faisal Karim, marketing manager, Jotun Saudi Arabia.

Renewing interiors by simply painting walls with trending hues gives a whole new look without the burden in cost of renovations. 

This year’s color card is designed to create practical color combinations with an easy-to-use tool. This tool allows users to easily identify complementary shades within a single color family, or create harmonious color variations in the same space.

The color card comprises soft, light neutrals and warm, subtle contrasts, sense-stimulating greens and yellows, deep earthy reds, sensuous peaches, and darker neutrals.

To convey the 28 colors through a poetic lens, Jotun teamed up with two longstanding collaborators — a photographer, Line Thit Klien and a stylist, Oslo creative studio Kråkvik & D’Orazio — showcasing these identities in three different interior settings.

Jotun’s shades are available in Fenomastic Wonderwall, which gives a layer of “luxurious smooth and silky” finish, and Fenomastic My Home Rich Matt offering the “best color accuracy,” ensuring homeowners achieve the exact look they desire.

“Download Jotun’s ColorDesign app to find your favorite color from the new palette which you can visually apply on your existing interiors and facades ensuring you have made the choice that aesthetically fits your space even before you paint,” the company said in a press release.

All colors and textures featured as part of Jotun’s 2019 color trends are available at all Jotun stores across the Kingdom.


MCIT, Huawei launch Kingdom’s first IoT Lab

Updated 28 min 51 sec ago
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MCIT, Huawei launch Kingdom’s first IoT Lab

The Ministry of Communications and Information Technology (MCIT) and Huawei have announced the launch of the Kingdom’s first Internet of Things (IoT) lab and a fund of $1 million to support Saudi entrepreneurs. The announcement was made during the Huawei Day 2018 event held at The Ritz-Carlton, Riyadh.

The event was attended by Dr. Sulaiman Mirdad, minister adviser for IT industry development; Dennis Zhang, CEO of Huawei Saudi Arabia; and other representatives, including senior government officials, IT leaders and professionals.

The new lab will be located at Huawei’s innovation center in Riyadh and aims to provide entrepreneurs with a platform to innovate IoT applications, which will directly target the most important vertical sectors to the Kingdom.

This joint initiative between MCIT and Huawei is expected to boost the development of products and applications and promote an open and participatory IoT ecosystem. The new IoT lab is the first such innovation and development joint lab in Saudi Arabia. 

Under this cooperation, Huawei has also made available $1 million of funding to developers to accelerate the adoption of IoT in the Kingdom.

IoT development and innovation have transformed traditional industries and daily life. As hundreds of millions of IoT devices will be used for innovative services, the technology has a key role to play in digitalization across industries. Yet currently there is not much IoT adoption in Saudi Arabia, and there is a shortage in local skills and funding necessary to drive the sector forward. The lab is intended to bridge this gap, and ultimately to drive forward the Kingdom’s digital transformation forward and assist the leadership in achieving their vision of building a knowledge economy, in line with Saudi Vision 2030 and the National Transformation Plan 2020.

Dr. Ahmed Altheneyan, deputy minister for technology and digital capacities at MCIT, said: “We are proud to launch the Kingdom’s first IoT lab and fund with our partner Huawei, believing as we do that this initiative will help to promote ICT innovation and entrepreneurship ecosystem, accelerate the adoption of emerging technology within the Kingdom, and support in developing the skillset and technology necessary to enable our vision and national transformation plan.”

Huawei Saudi Arabia CEO Zhang said: “Saudi Vision 2030 calls for the development of the Kingdom into an innovative and globally competitive economy through digital transformation, and our aim at Huawei is to support the success of this vision. 

We are committed to open innovation and collaboration to promote the IoT sector here in Saudi Arabia and we see the launch of this lab as another milestone in our strategic partnership with MCIT.”