The paint company Jotun has unveiled its 2019 color trends under the theme of “Identity.”
Developed by Jotun color specialists over a year and incorporating the insights of a global network of color trend researchers, the latest edition of color trends explores colors that reflect distinct lifestyles in an urban environment. The collection embraces 28 colors defining homes around the globe for the coming year.
“With this color card, we call on everyone to reconnect with their identity. Our homes are living stories of who we are, told through each object and every color we fill it with. The home is a constant, ever-reliable reminder of what makes us happy and comfortable. By adorning your personal space with Jotun’s color card, you create your own living story and personal color identity. This year’s color collection contains ideas aimed at inspiring combinations that reflect who you are,” said Faisal Karim, marketing manager, Jotun Saudi Arabia.
Renewing interiors by simply painting walls with trending hues gives a whole new look without the burden in cost of renovations.
This year’s color card is designed to create practical color combinations with an easy-to-use tool. This tool allows users to easily identify complementary shades within a single color family, or create harmonious color variations in the same space.
The color card comprises soft, light neutrals and warm, subtle contrasts, sense-stimulating greens and yellows, deep earthy reds, sensuous peaches, and darker neutrals.
To convey the 28 colors through a poetic lens, Jotun teamed up with two longstanding collaborators — a photographer, Line Thit Klien and a stylist, Oslo creative studio Kråkvik & D’Orazio — showcasing these identities in three different interior settings.
Jotun’s shades are available in Fenomastic Wonderwall, which gives a layer of “luxurious smooth and silky” finish, and Fenomastic My Home Rich Matt offering the “best color accuracy,” ensuring homeowners achieve the exact look they desire.
“Download Jotun’s ColorDesign app to find your favorite color from the new palette which you can visually apply on your existing interiors and facades ensuring you have made the choice that aesthetically fits your space even before you paint,” the company said in a press release.
All colors and textures featured as part of Jotun’s 2019 color trends are available at all Jotun stores across the Kingdom.