Jotun announces 2019 color trends themed ‘identity’

The color card comprises soft, light neutrals and warm, subtle contrasts, sense-stimulating greens and yellows, deep earthy reds, sensuous peaches, and darker neutrals.
Updated 03 December 2018

Jotun announces 2019 color trends themed ‘identity’

The paint company Jotun has unveiled its 2019 color trends under the theme of “Identity.” 

Developed by Jotun color specialists over a year and incorporating the insights of a global network of color trend researchers, the latest edition of color trends explores colors that reflect distinct lifestyles in an urban environment. The collection embraces 28 colors defining homes around the globe for the coming year. 

“With this color card, we call on everyone to reconnect with their identity. Our homes are living stories of who we are, told through each object and every color we fill it with. The home is a constant, ever-reliable reminder of what makes us happy and comfortable. By adorning your personal space with Jotun’s color card, you create your own living story and personal color identity. This year’s color collection contains ideas aimed at inspiring combinations that reflect who you are,” said Faisal Karim, marketing manager, Jotun Saudi Arabia.

Renewing interiors by simply painting walls with trending hues gives a whole new look without the burden in cost of renovations. 

This year’s color card is designed to create practical color combinations with an easy-to-use tool. This tool allows users to easily identify complementary shades within a single color family, or create harmonious color variations in the same space.

The color card comprises soft, light neutrals and warm, subtle contrasts, sense-stimulating greens and yellows, deep earthy reds, sensuous peaches, and darker neutrals.

To convey the 28 colors through a poetic lens, Jotun teamed up with two longstanding collaborators — a photographer, Line Thit Klien and a stylist, Oslo creative studio Kråkvik & D’Orazio — showcasing these identities in three different interior settings.

Jotun’s shades are available in Fenomastic Wonderwall, which gives a layer of “luxurious smooth and silky” finish, and Fenomastic My Home Rich Matt offering the “best color accuracy,” ensuring homeowners achieve the exact look they desire.

“Download Jotun’s ColorDesign app to find your favorite color from the new palette which you can visually apply on your existing interiors and facades ensuring you have made the choice that aesthetically fits your space even before you paint,” the company said in a press release.

All colors and textures featured as part of Jotun’s 2019 color trends are available at all Jotun stores across the Kingdom.

Bahri’s maritime solutions on show

Updated 20 February 2019

Bahri’s maritime solutions on show

Saudi shipping company Bahri is demonstrating its commitment to advancing the growth of maritime industry and improving security in the logistics business at the International Defense Exhibition (IDEX) and Naval Defense and Maritime Security Exhibition (NAVDEX).

The events are being held under the patronage of Sheikh Khalifa bin Zayed Al-Nahyan, president of the UAE and supreme commander of the UAE Armed Forces in Abu Dhabi from Feb.17-21.

Khaled bin Hussain Biyari, assistant minister of defense — executive affairs; General Awwad Eid Al-Balawi, director general of Saudi Arabian Border Guards; and other officials visited Bahri’s booth during the events.

As part of its participation, Bahri is showcasing its maritime capabilities and innovation-driven solutions at the largest defense expo in the Middle East. The company is also highlighting its unmanned surface vessels (USVs) at its booth. Powered by MAP Pro technology, which transforms any vessel into an autonomous one, Bahri’s USVs are capable of numerous applications, including gathering data, surveillance and reconnaissance. In addition, the vessels offer significant cost savings and reduce human workload in high-risk operations. 

Bringing together more than 1,310 specialized companies from 62 countries, both events offer a strategic business platform for exhibitors to present their latest naval, maritime and coastal security technology, equipment and crafts, and explore partnership opportunities with local and international companies. 

Abdullah Aldubaikhi, CEO of Bahri, said: “Events such as IDEX and NAVDEX provide a unique opportunity to gather new insights into new security technologies that can help companies thrive in a safe and secure trade. With Saudi Arabia being at the forefront of efforts aimed at maintaining stability and security in the region, maritime security is a key focus area for the Kingdom.” 

Aldubaikhi added: “Bahri’s presence at IDEX and NAVDEX 2019 is part of our strategy to further strengthen our offerings to enhance the Kingdom’s maritime capabilities and support its transformation as the world’s leading logistics hub. The exhibition also provides us with an excellent platform to connect with our customers and explore new partnership opportunities that will further drive our ambitious expansion plans.”

Bahri Logistics, one of the five business units within Bahri and one of the top 10 breakbulk carriers in the world, operates six new state-of-the-art multipurpose vessels that are capable of carrying different types of cargo, including project, ro-ro, breakbulk, equipment, and container cargo.