Hitachi expands elevator business in Saudi Arabia

Hitachi Elevator Saudi Arabia is a joint venture between Hitachi and Saudi Arabian investment firm Mayar Holding Company.
Updated 04 December 2018

Hitachi expands elevator business in Saudi Arabia

Hitachi Ltd. has announced the establishment and start of the formal business operations of Hitachi Elevator Saudi Arabia Limited., with its main business tenets of sales and service. Hitachi Elevator Saudi Arabia is a joint venture between Hitachi and Saudi Arabian investment firm Mayar Holding Company. The joint venture aims to deliver high-quality and high value-added products and services that will realize the concept of safe, reliable and comfortable cities.

Hiroshi Nasu is the managing director of Hitachi Elevator Saudi Arabia.

The newly established elevator market in Saudi Arabia is a promising market in the Middle East, and saw on average a demand of 7,000 units per year between 2013-2017, looking to remain stable in future. More than 80 percent of the demand comes from major cities like Riyadh, Jeddah, Makkah and Madinah, with construction plans expected to continue in the near future.

In line with Hitachi’s vision of further expanding into the global elevator market, Hitachi designated Gulf Elevators & Escalators Co. Ltd, a wholly owned subsidiary of Mayar, as their agent in Saudi Arabia. In 2011, Hitachi supplied 22 elevator units to Saudi Arabia for a number of projects, including hotels, offices, and residential and commercial units. The company supplied seven high-speed elevator units (with a speed of 360m/minute) to Burj Rafal Hotel Kempinski Riyadh, the third tallest building in Saudi Arabia. 

With the opening of the new company, Hitachi will be able to provide Saudi Arabia with its elevator maintenance service, aiming to proactively expand its business activities here.

Careem honors outstanding captains in Riyadh

Updated 12 December 2018

Careem honors outstanding captains in Riyadh

Careem held the first edition of its Captain’s Excellence Award Ceremony in Riyadh on Saturday. The event, which will be held annually, was the first-of-its-kind in the region and welcomed over 300 top-performing “captains” (Careem drivers) across the Kingdom. 

The captains were awarded based on different criteria such as: Captains with the highest number of trips, highest (customer-given) ratings and longest serving captains. Rewards were also handed out to captain ambassadors, i.e. those with the highest number of referrals and captains that were given a special shoutout on social media by customers for their dedication to their service. Several rewards were handed out along with the grand prize, a brand new car. 

Abdulla Elyas, chief people officer and co-founder of Careem, opened the event with an ode to the captains in attendance, thanking them for their service and commitment in driving impact through meaningful initiatives across the Kingdom. Some of these initiatives included the vaccination campaign in collaboration with the Ministry of Health, which helped more than 100,000 men, women and children across 17 cities get vaccinated in their own homes. Careem also collaborated with Bupa Arabia during Ramadan this year to donate clothes from customers to people in need, where over 180,000 donations were collected. 

Elyas also announced Careem’s partnership with Alwaleed Philanthropies (AP) in delivering the first installment of cars for the empowerment of people with special needs. The foundation, chaired by Prince Alwaleed bin Talal, will provide a number of cars over the course of seven years to men and women of the Society for Physically Disabled Adults (Harakia) after being trained.

“Our captains are the lifeblood of our business and we wanted to celebrate these men and women for helping us achieve our mission of simplifying and improving the lives of people in the Kingdom,” Elyas said. 

“We are proud to have 395,000 ‘captainahs’ (female drivers) and captains registered with us to date in Saudi Arabia, providing over 122 million rides. This ceremony is our small way to thank them for their service and reward them for the hard work they put in every day so that people have a safe way to get around. Without them, we wouldn’t be where we are today” 

Muaaed Al-Saeed, a representative from the Public Transport Authority (PTA), said: “We are excited to have you all; you have overcome each obstacle you were faced with in a short span of time and for that we are extremely proud.” 

He added: “On this occasion, I convey the regards of PTA President Dr. Rumaih Al-Rumaih. The participation of myself and Majed Al-Zahrani, PTA general manager, is proof of our support to all the captains.”