Alawwal Bank hones women’s leadership skills

The program offers a good networking opportunity to meet women across different industries.
Updated 05 December 2018
0

Alawwal Bank hones women’s leadership skills

Alawwal Bank has launched a “Women’s Leadership Program” designed to help young Saudi women to progress into leadership roles.
The three-day program offers talented women in the early stages of their career a chance to learn some of the skills required to succeed. The participants worked through sessions addressing key pillars of effective leadership including time management, building trust, handling critical conversations and the role of self-belief. The program also offers a good networking opportunity to meet women across different industries.
Soren Nikolajsen, managing director of Alawwal Bank, said: “As a large employer in the Kingdom, it’s part of our responsibility to make sure we facilitate and support women in their ambitions — and make it possible for them to compete on equal terms with their male colleagues and have great careers. Creating better gender diversity in the workforce also has enormous upside and makes good business sense. Good for companies in general and good for the Kingdom overall.”
The first edition of Alawwal Bank’s “Women’s Leadership Program” was attended by 22 women from 13 different companies, including Alawwal Bank and representatives from the public sector, and key industry players.
One of the participants in the program, Sarah bin Dekhail, senior supervisor — business development, ACWA Power, said: “The reliance on technical skills solely as a prime factor to get into leadership positions whilst overlooking interpersonal skills is scientifically proven to be impractical and heavily unviable in multiple industries — that’s probably the most important thing I’ve learned in this course.”
She added: “I would like to thank Alawwal Bank for bringing such a niche group of professional women together from different corporate backgrounds, this made for some really interesting discussions.”
Nikolajsen added: “Increasing the proportion of women in the workforce is an important element of Vision 2030. With our new ‘Women’s Leadership Program’ we hope to help not only our valued female employees, but also some from other institutions.”
Additional sessions of the program are being scheduled over the coming months in different parts of the Kingdom.


SADAFCO program highlights importance of milk

Updated 22 April 2019
0

SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.