New media center to assess quality of reports and effect on KSA

Saudi Arabia issues a royal decree to establish a new center for media and communication studies. (Photo/Supplied)
Updated 07 December 2018
0

New media center to assess quality of reports and effect on KSA

  • The royal decree states that the center will have an independent annual budget approved by the king, and a board of directors of no fewer than five members

JEDDAH: Saudi Arabia has decided to establish a new independent organization to address the quality of media reports affecting the image of the Kingdom.
A royal decree was issued on Nov. 24 to create a new center for media and communication studies.
The purpose of the center is to effectively gauge local and international opinion and conduct studies to measure and analyze global and regional events and their overall impact.
Its role, as stated by the decree, is to collect and analyze media information, studies and research relating to local, regional and international political, economic and social issues and events. It will study the effects of these issues, positive or negative, on the image of Saudi Arabia and suggest ways to respond.
The center will also conduct surveys to gauge public opinion on local and international events, and will communicate to media organizations information about the country to promote a national sense of belonging and unity. It also aims to learn from domestic and foreign experts in the fields it covers, and will prepare and develop programs and create channels of communication with local and international media outlets to assess local and international opinion.
It will additionally work with research centers and consulting firms, build databases, organize workshops and conferences in cooperation with universities and other specialist bodies, and create training programs.
The royal decree states that the center will have an independent annual budget approved by the king, and a board of directors of no fewer than five members. It will be directly related to the Royal Court organizationally, but remain financially and administratively independent.

A welcome decision
Intellectuals and media figures in Saudi Arabia welcomed the royal decree.
During a discussion on the “Isbou’ Fi Sa’ah” program on the Saudi TV channel Rotana Khalijiyah, the panelists emphasized the need to develop Saudi media institutions to properly represent the Kingdom as a country and a society.
Mohammad Al-Osaimi, a Saudi journalist and writer, said that the Saudi media, at all levels, lacks a clear vision and operation strategy. He also said by that by narrowly targeting a local audience it does not properly address people outside the Kingdom, and so should also focus more on the international audience.
“One of the most important conditions to influence regional and international public opinion is to open up to the international community,” he said.
Al-Osaimi highlighted the need to ease the entry into the Kingdom of the international media and its work, adding: “Our media insist on a too-perfect image; there’s no perfect state in the world, that’s normal.”
Dr. Majed Al-Turki, the director of the Center of Information and Arabian-Russian Studies, said that the establishment of the media center shows that Saudi Arabia’s decision-makers are increasingly aware the importance to the state of carrying out such research, but suggested that its performance should be monitored by an independent institution to ensure it fulfills its role.


Formula E’s Felipe Massa races ‘fastest animal on planet’ in Saudi Arabia

Updated 34 min 8 sec ago
0

Formula E’s Felipe Massa races ‘fastest animal on planet’ in Saudi Arabia

  • ABB FIA Formula E Championship listens to fans by pitting Gen2 car and Felipe Massa in race against a peregrine falcon in Saudi Arabia
  • Spreading his wings for the first time in Formula E machinery, 90-kilometers south-west of the Ad Diriyah, Massa’s mirrors loomed large with the claws of the peregrine falcon

RIYADH: Formula E driver Felipe Massa behind the wheel of a Gen2 racing car has gone up against a peregrine falcon in a straight fight in Saudi Arabia to outrun the fastest animal on the planet.

It’s not the first time the fully-electric Formula E car has been pitted against a member of the animal kingdom, with reigning champion Jean-Eric Vergne racing a cheetah on the Western Cape of South Africa last year.

Narrowly edging out the fastest land mammal in 2017, Formula E fans asked for a re-match — but this time together with more stern competition. Listening to the feedback of fans on social media, it was the turn of the peregrine falcon, capable of reaching speeds in excess of 350 km/h (217 mph) when diving through the skies above Saudi Arabia.

Massa was in the Kingdom ahead of the 2018 ‘Saudia’ Ad Diriyah E-Prix, which will see the racing legend line-up on the Formula E starting grid for the first time on December 15 at the stunning UNESCO World Heritage site on the outskirts of Riyadh.

For the battle of man and machine vs the natural world, the winged predator was trained to set its sights on a different kind of prey roaming through the desert — with a lure attached to the roll hoop of the advanced new-look Gen2 car.

Spreading his wings for the first time in Formula E machinery, 90-kilometers south-west of the Ad Diriyah, Massa’s mirrors loomed large with the claws of the peregrine falcon. But did he manage to shake off his opponent?

To watch Felipe and the falcon in flying formation, visit — https://youtu.be/ERxeaV60_7g

Felipe Massa, VENTURI Formula E Team driver, said: “It was an incredible experience for me to race against the fastest member of the animal kingdom — it’s not something I will forget in a hurry. I like the fact that this idea came from the fans, and Formula E listened and accepted the challenge.

“The footage from the drive is very special and it was a privilege to take part. I’m looking forward to returning to Ad Diriyah and to start racing. It’ll be my first race in Formula E and I’m eager to get behind the wheel again. I’ve missed racing and this series has shown to be one of the most competitive out there.”

The 2018 ‘Saudia’ Ad Diriyah E-Prix is the opening round of the 2018/19 ABB FIA Formula E Championship and the competitive debut of the Gen2 car and VENTURI Formula E Team driver Felipe Massa.

As well as Formula E action, exciting fan zones, entertainment and cultural attractions, plus unique dining and retail experiences will be awaiting ticketholders at Ad Diriyah, across three days, starting December 13.

That evening, December 13, will see Enrique Iglesias and Jason Derulo kick off the first of three incredible nights of music concerts for fans. The following day, December 14, Arab music legend Amr Diab and globally-renowned pop band Black Eyed Peas will delight the audience. And, on December 15, race day, following the exhilarating 2018 ‘Saudia’ Ad Diriyah E Prix, US smash hit OneRepublic and superstar DJ/producer David Guetta will bring the event to an electrifying finale.

Only fans holding tickets will be able to access the entire Ad Diriyah site, including all the action, fun, and thrilling complimentary concerts.

Tickets are on sale at http://fiaformulae.com/Ad-Diriyah and are also available at Point of Sale units at Riyadh Park Mall, Oud Square and Doos Carting (only Grandstand tickets from Doos) and Seven Car Lounge.