Startup of the Week: For the love of chocolate

Joudy Delights take part in many of Jeddah’s public events. (Supplied)
Updated 11 December 2018
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Startup of the Week: For the love of chocolate

  • The store offers additional flavors every month for a limited time

The love for chocolates transcends geographical boundaries, ideologies and cultures. Chocolates are considered a must in times of happiness and to express one’s feelings all across the world.
Saudis also share the love for sweets or chocolates with rest of the world. People in this part of the world do not mind trying different kinds of chocolates — from traditional Arab ones to their European counterparts from as far as Switzerland.
Keeping in view the huge popularity of chocolates in the Kingdom, a Saudi couple decided to launch their own business in 2017. Joudy Delights is a local, home-based specialized chocolate brand that is produced with the highest quality ingredients. The Jeddah-based store is run by 25-year-old housewife Wejdan Shaheen and 29-year-old private sector employee Rakan Nejaim.
Due to stiff competition in this business, it is necessary for an entrepreneur to come up with a novel idea so as to gain an edge over his competitors.
The couple, faced with the same dilemma, chose to introduce a delicious dessert in the market.
“Any new idea needs to go through a lot of experiments. We also had to face the situation when we decided to introduce our famous chocoballs. The finalized version of the product took some time. We had to carefully select the best combination of chocolate and suitable stuffing,” said Nejaim.
Joudy Delights offers milk chocolate, dark chocolate and white chocolate that are filled with two types of different chocolates and two types of biscuits which Shaheen calls their “secret mix.”
The store also offers additional flavors every month for a limited time.
“The milk chocolate chocoballs or what we call our original chocoballs is our most popular product,” said Shaheen.
The number of orders per week differs depending on the season, said Nejaim. “But we receive on an average 65-70 orders per week.”
Joudy Delights take part in many of Jeddah’s public events.
“Many of our clients prefer our products at family gatherings like weddings etc.,” Shaheen said.
The store is planning to expand its reach outside Jeddah, and is likely to introduce a delivery service. Joudy Delights can be found at local Saudi talent shop Crate, located in Al-Salamah district.


OPA: Enjoy a traditional Greek experience in Dubai

OPA, a Greek restaurant in the Fairmont hotel Dubai. (Supplied)
Updated 19 February 2019
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OPA: Enjoy a traditional Greek experience in Dubai

  • OPA offers a range of traditional Greek dishes and treats
  • Take a step into Greece with OPA's lavish decor

DUBAI: Upon entering Dubai’s latest Greek restaurant OPA at the Fairmont Hotel, diners are transported from the concrete jungle to a lavish, plant-filled lobby with a tree growing right in the center of the room, before moving into the dining area that’s been made to look like a traditional Greek establishment, with white-painted walls and light blue linings.

OPA offers a range of traditional Greek dishes and treats, many of which are similar to those found in most Mediterranean cuisines, but with a fancier touch.
Before we even sat down at our round, saloon-style couched table, loud (like, loud!) Greek music burst from the speakers as the waiters, dressed in chiton and peplos — traditional Greek clothing — gathered around and began dancing across the restaurant, inviting guests to join the fun and be a part of the unique experience. White, clay plates were passed to every table and diners were encouraged to smash them on the floor. More people were willing to get involved in the latter. Who knew the dining experience would come with an anger-management class?
First up was a trifecta of spicy feta, tzatziki and tarama dips coupled with seasoned and toasted triangular pita bread. While the tarama dip was fishier than others I’ve tasted, the spicy feta and tzatziki dips were lick-the-bowl-clean good. After came a chunky and refreshing Greek salad (because why not) and a black truffle tuna tartare that hit the spot both taste-wise and texturally, as the velvety softness of the raw fish worked well with the crispy koulouri.

The hot appetizers rolled in later — grilled octopus, prawns saganaki, and grilled Cypriot halloumi. While the grilled octopus offered little to differentiate it from other restaurant offerings, the saganaki offered a twist to the traditional flaming saganaki, with its feta cheese and roasted peppers-infused spicy tomato sauce. The halloumi was on another level — the sweetness of the grilled fig and grape dressing went hand in hand with the saltiness of the cheese, making it a pleasant surprise to the taste buds.
The mains began with three lamb chops served with pickled cucumbers and tzatziki, a hearty and rich dish that will have you sucking at the bone just to get more of the lamb flavor. Next up was the lobster orzo “risotto” (according to the menu), a grilled half-lobster marinated with seaweed butter laying on a bed of orzo mixed with tomato sauce. While the dish sounded extravagantly rich, it was actually rather flat — the flavors never really reached their full potential: the sauce was a tad bland and the lobster-to-orzo ratio leaned heavily on the orzo.

For dessert, we were served the OPA baklava sundae, a large crispy filo cup stuffed with pistachio cream, caramel and Greek yoghurt ice-cream, pieces of baklava and topped with crumbled pistachios and caramel sauce. It resembled a massive Turkish cupcake, and was enough for a table of four hungry diners. If you’re skilled enough to dig through from the top to the bottom and manage to balance all its components without having one fall, then you’re in for an exciting mouthful.

All in all, OPA is well worth a visit. Whether you’re in a group celebrating a birthday, a couple going out on a date or even going solo to reward yourself for surviving yet another hectic work week, take a step into Greece and away from Dubai’s tall towers and traffic-filled roads.