Up-and-coming online content creator Nadir Nahdi is giving a voice to third-culture millennials

Online content creator Nadir Nahdi. (Supplied)
Updated 11 December 2018
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Up-and-coming online content creator Nadir Nahdi is giving a voice to third-culture millennials

  • Young, handsome and filled with the vitality of life, Nahdi is a content creator on a mission
  • Nahdi is a self-taught one-man-show

DUBAI: “The young diaspora are searching for what makes them whole and want to un-derstand who they are,” says Nadir Nahdi on the phone from Jakarta. He has just finished filming “Finding Nenek,” a documentary about the Indonesian grandmother he never met.

Young, handsome and filled with the vitality of life, Nahdi is a content creator on a mission: to reclaim misrepresented narratives, to reset the conversations around marginalized communities, and to travel the world seeking meaningful aesthetics. He is part of a third-culture generation that, faced with a hostile polit-ical environment in the West, is seeking answers elsewhere.

“For me, growing up in a British context in which I was always made to feel like this wasn’t my home — through passive aggressive questions like ‘Where are you from?’ or from the mainstream media always alienating people from my community — I always thought that there was a place outside of Britain that would feel more like home. Indonesia, because of my heritage, was one of them.

“But traveling through it and learning and discovering things here, I learned that I’m not Indonesian either, even though it’s a huge part of who I am. I’m stuck in this difficult place of not being Western enough for the West, not Eastern enough for the East, but I’m something entirely new. I’m part and parcel of a generation of young people who don’t see boundaries and borders in the same traditional way. We don’t belong anywhere, but we belong everywhere. A lot of people find those themes and emotions quite relatable.”

Nahdi first burst onto the social media scene in 2014 with his “Happy British Muslims” parody of Pharrell Williams’ “Happy,” which “accidentally went viral,” hit 2.4 million views, and caught the attention of YouTube’s Creators for Change program, a global initiative that shines a spotlight on inspirational crea-tors and for which Nahdi is now an ambassador.

“Overnight it went crazy and I got press interviews, universities wanted to do ac-ademic reports, and it was just madness,” recalls Nahdi. “It was total pandemo-nium and I was like, ‘Oh my God! You can create videos online and connect with people through shared sentiment.’ And that was really insane to me. So I left my job and I decided to go to Berlin and practice and learn from other crea-tive outlets. Then after two years I started my own thing.”

That thing is BENI, a storytelling platform that aims to turn social influence into ‘substance, inspiration and adventure.’ It is, says Nahdi, “a creative platform for anyone trying to imagine a world beyond the labels enforced upon them.”

Launched just over two years ago, it kicked off with “The A-Z of BENI,” a five-minute rallying call to YouTubers, students, musicians, artists and athletes across the world who refuse to be defined by others. Millennials, essentially, who share Nahdi’s vision of an open, collaborative, accepting world.

His is a multicultural, multi-religious universe devoid of superficiality and bigotry. One where this British Muslim’s Yemeni, Kenyan, Pakistani and Indonesian roots can flourish, and where personal and introspective storytelling is em-braced.

“People are connecting through sincerity and personality,” says Nahdi. “The whole YouTube scene is authentic voices from real people. They’re not curated BBC media faces that have been trained to speak a certain way. YouTube rep-resents an opportunity for people to be very real and very vulnerable about their insecurities, about things that they might be going through. And as a result they craft really strong relationships with their audiences.

“For me, this kind of stuff is so important — the ability to own my own narrative and build stories within that kind of prism. I want people to see someone like me, or a girl wearing hijab, as noble. If you flood this space with incredible stories that are relatable and very human, and you don’t play on what makes people different, instead you play on the human emotions that connect us, then those become so normal to see. And that’s the endgame for me. Seeing someone who’s different from us and not thinking anything of it. It’s just part and parcel of this eclectic world that we live in.”

Unusually in a social media world obsessed with brevity, Nahdi has embraced longer-form storytelling. His films, or vlogumentaries, sometimes run past the 20-minute mark and confront issues such as race, identity, mental health and toxic masculinity. Now he is rolling out “In My Personal Space,” a series of candid conversations with celebrities about uncomfortable issues.

“The reason I started a YouTube channel was because YouTube allowed me to present myself in a way that felt organic to me,” he says. “There was Channel 4 or BBC telling me ‘Ok, we don’t like this idea, maybe you should think about do-ing it this way.’ (But on YouTube) I could literally come up with an idea today, post it tonight, and by tomorrow it could have a million views. And that really em-powered me to make the stories that I felt should be told about my people.”

Remarkably Nahdi is a self-taught one-man-show. He shoots, edits, interviews, and possesses a seemingly boundless drive to create content. In terms of reach, however, he’s yet to hit the big time. His social media following is modest com-pared with others, with 29,326 on YouTube and 39,670 on Instagram. Still, it’s enough, when combined with BENI’s online store, to make a living through branded content.

“It’s a life I’ve always wanted to live, but it’s a very stressful and intense and chaotic lifestyle as well,” he admits. “So it’s not for everyone. You have to work super-hard, but you also reap amazing rewards and you get to go to incredible places and meet incredible people.”

Places such as Berlin and Kuala Lumpur, Lebanon and Dubai; people such as Emine Palabiyik, the queen of Berlin’s underground hip-hop dance scene, Mashrou’ Leila’s lead singer Hamed Sinno, and Amani Al-Khatahtbeh, the American founder of MuslimGirl.com.

“I’m connected to people who are very different from me because there’s a common currency, there’s a common understanding,” says Nahdi. “And as a re-sult of this squeezed place that I occupy, I like to think people like me don’t see the world in the kind of arbitrary, binary ways that many people do. I’ve really learned that it’s a privilege, it’s a blessing to feel like you belong to the whole world.”


Oscars: the show must go on... without a host

Updated 20 January 2019
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Oscars: the show must go on... without a host

LOS ANGELES: Hollywood’s biggest night — the Oscars — is set to take place next month without a host for the first time in 30 years, after comedian Kevin Hart pulled out of the gig and no suitable replacement was found.
Though organizers have yet to confirm the plans, entertainment insiders say the show’s producers are forging ahead with preparations for the 91st Academy Awards on February 24 with no emcee.
If all goes ahead, it would be the first ceremony without a host since the 1989 gala — one widely seen as one of the most embarrassing ever, featuring an infamous duet between actor Rob Lowe and... Snow White.
As gala organizers struggle to overcome a steady decline in viewership, many say the failure to find a host is actually good news.
“It’s a blessing in disguise,” Tim Gray, awards editor at entertainment magazine Variety, told AFP.
“People have been saying for years that the format — the same since 1953 — needs to change and they’re trying to cut down on running time. So personally, I think it’s a great idea not to have a host.”
Hart, who is currently starring opposite Bryan Cranston in “The Upside,” was named to host the Oscars in early December.
But the backlash was swift — homophobic tweets he made several years ago reemerged, prompting an outcry on social media, and he withdrew just a few days later.
“I have made the choice to step down from hosting this year’s Oscar’s (sic)....this is because I do not want to be a distraction on a night that should be celebrated by so many amazing talented artists,” he tweeted.
“I sincerely apologize to the LGBTQ community for my insensitive words from my past.”
So why can’t the Academy of Motion Picture Arts and Sciences find someone else?
The previous two shows have been hosted by late night funnyman Jimmy Kimmel. Comedian Chris Rock emceed in 2005 and 2016 and TV talk show host Ellen DeGeneres hosted in 2007 and 2014.
All have apparently indicated they weren’t interested in the gig this year.
“I think a lot of people, especially when it comes to hosting the Oscars ... think nowadays it’s not worth accepting (to host) because of the scrutiny,” Gray said.
“It’s kind of a thankless job,” he added.
“A lot of hosts have said it’s a difficult job because you walk into that room, there are 3,000 people, and all they want to know is who won in each category.”
In recent years, several hosts were raked over the coals. Actor Neil Patrick Harris got rumbled over his 2015 effort and said he would never do it again. James Franco and Anne Hathaway were a dud in 2011.
The Academy declined several requests by AFP for comment on the hosting situation or the show’s possible format.
But according to several trade magazines, organizers are considering having multiple A-listers — probably actors — introduce various segments and the award presenters.
“The Academy awards regularly had multiple hosts in the 1970s and 1980s and the telecast worked very well,” said Dave Karger, a special correspondent for IMDb (the Internet Movie Database).
“So if this year’s producers are able to book big stars to perform in skits and present the prizes, I don’t think the show will suffer at all.”
Gray said the big challenge will be how to make the show entertaining — both to those attending and for people watching on television — while sticking to the promise of a three-hour telecast.
“I think the hostless situation is going to force them to come up with something imaginative,” he said.
“And the fact that the show is going to be different could keep the energy going.”