Noon and Al-Ittihad score partnership deal

The partnership was sealed at a signing ceremony attended by Dr. Yasser Nassif, Al-Ittihad CEO; Abdullah Kaboha, member of Al-Ittihad board of directors; Mohamed Alabbar, Noon founder; and Khalid Balghunaim, Noon director of KSA operations.
Updated 12 December 2018

Noon and Al-Ittihad score partnership deal

Two of the region’s favorite pastimes, football and shopping, meet in a major partnership deal between Al-Ittihad Club Saudi Arabia and Noon that will see the digital marketplace become the main sponsor of the champion football club.

Noon’s partnership with Al-Ittihad, one of the Kingdom’s oldest football clubs, is expected to further strengthen the brand’s foundations in the region it was born.

The partnership was sealed at a signing ceremony attended by Dr. Yasser Nassif, Al-Ittihad CEO; Abdullah Kaboha, member of Al-Ittihad board of directors; Mohamed Alabbar, Noon founder; and Khalid Balghunaim, Noon director of KSA operations.

Alabbar said: “Sponsoring Al-Ittihad, a team with a long history of great achievements, is an honor for us. We’re also excited to connect with Al-Ittihad’s dedicated fan base.”

Loay Nazer, Al-Ittihad president, said: “I would like to thank Noon for their trust and dedication to Al-Ittihad, one of the most beloved football clubs with a history of many formidable achievements.”


International falconry events announced for Riyadh

Updated 26 August 2019

International falconry events announced for Riyadh

RIYADH: The Saudi Falcons Club has announced two major falconry events to be held in the Kingdom later this year, further strengthening Saudi Arabia’s importance as an international center of falconry excellence.

The 2nd King Abddulaziz Festival of Falconry will be held at the purpose-built falconry showgrounds on Qassim Road, Riyadh (Mulham exit) from December 1-16, while the 2nd Saudi Falcons and Hunting Exhibition will be held in Riyadh from October 11-15.

Falconry has always been closely associated with the Arabian Peninsula and is an important part of the cultural heritage of Saudi Arabia. Indeed, the sport was ascribed on the UNESCO list of intangible cultural heritage in 2016.

Today there are more than 20,000 active falconers in Saudi Arabia who are represented by the Saudi Falcon Club, which was established by royal decree in 2016 in order to stage international falconry events and competitions within the Kingdom, and to protect falcons and other migratory birds from predation and habitat loss.

For more information about the exhibition, festival and falconry in Saudi Arabia, go to: http://sfc.org.sa/en/home-en/