Noon and Al-Ittihad score partnership deal

The partnership was sealed at a signing ceremony attended by Dr. Yasser Nassif, Al-Ittihad CEO; Abdullah Kaboha, member of Al-Ittihad board of directors; Mohamed Alabbar, Noon founder; and Khalid Balghunaim, Noon director of KSA operations.
Updated 12 December 2018
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Noon and Al-Ittihad score partnership deal

Two of the region’s favorite pastimes, football and shopping, meet in a major partnership deal between Al-Ittihad Club Saudi Arabia and Noon that will see the digital marketplace become the main sponsor of the champion football club.

Noon’s partnership with Al-Ittihad, one of the Kingdom’s oldest football clubs, is expected to further strengthen the brand’s foundations in the region it was born.

The partnership was sealed at a signing ceremony attended by Dr. Yasser Nassif, Al-Ittihad CEO; Abdullah Kaboha, member of Al-Ittihad board of directors; Mohamed Alabbar, Noon founder; and Khalid Balghunaim, Noon director of KSA operations.

Alabbar said: “Sponsoring Al-Ittihad, a team with a long history of great achievements, is an honor for us. We’re also excited to connect with Al-Ittihad’s dedicated fan base.”

Loay Nazer, Al-Ittihad president, said: “I would like to thank Noon for their trust and dedication to Al-Ittihad, one of the most beloved football clubs with a history of many formidable achievements.”


AHG denies link with Al-Habtoor Trading Enterprises

Updated 16 January 2019
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AHG denies link with Al-Habtoor Trading Enterprises

Al-Habtoor Group (AHG) has clarified that the group and all its divisions, including Habtoor Hospitality (Habtoor Hotels) have no link or relationship of any kind with Al-Habtoor Trading Enterprises (HTE) and its owner Rashid Al-Habtoor.

This is following news released in major Indian and Middle Eastern media about a potential acquisition of the Leela Group of Hotels in India (Hotel Leela venture) by Rashid Al-Habtoor, founder and owner of Al-Habtoor Trading Enterprises.

A spokesperson for Al-Habtoor Group said: “We feel obligated to clarify that Al-Habtoor Group in all its divisions and Al-Habtoor Trading Enterprises are two separate entities. Habtoor Hospitality, commonly known as Habtoor Hotels, is owned solely by Al-Habtoor Group in the UAE and overseas.”

“... Any actions or business decisions taken by Al-Habtoor Trading Enterprises or any of their associates are their sole responsibility, and Al-Habtoor Group is not liable under any circumstance for any damages or liabilities arising directly or indirectly from Al-Habtoor Trading Enterprises business ventures.”