Gwyneth Paltrow stars in Tous’ Tender Stories No. 9

The campaign shines a spotlight on the relationship between two twin sisters, both played by Hollywood actress Gwyneth Paltrow.
Updated 12 December 2018

Gwyneth Paltrow stars in Tous’ Tender Stories No. 9

Spanish jewelry and accessories brand Tous has launched the new fall/winter 2018 collection with the ninth of its “Tender Stories.”

It is a “story about how the perpetual value of a jewel can grow emotionally after an inheritance.” 

Tender Stories No. 9 about Aunt Edna’s inheritance shines a spotlight on the relationship between two twin sisters, both played by Hollywood actress Gwyneth Paltrow, who have to pass three strange tests to get their hands on their aunt’s most precious possession: A Tous necklace. 

“With its characteristic tenderness, the brand takes a cool, humorous approach to asserting the value of its fine jewelry,” a press release said. 

This new installment in the saga will have several new features: Its main focus will be on digital media and it will invite users to suggest which of the two sisters deserves their aunt’s necklace.

Fine watchmaking expo returns to Saudi Arabia

Updated 19 March 2019

Fine watchmaking expo returns to Saudi Arabia

Annual horology exhibition Salon des Grandes Complications (SDGC) is returning to Saudi Arabia for the third year in a row, with shows in both Jeddah and Riyadh. The event will showcase the latest masterpieces from some of the most celebrated watchmakers in history. The fine watchmaking exhibition will kick off in Jeddah at the Hilton Hotel April 8-11, and then move to Al-Faisaliah Hotel in Riyadh April 15-18.

Salon des Grandes Complications debuted in Dubai in 2014, later branching out to Saudi Arabia due to high demand and the appreciation of exceptional timepieces in the Kingdom. 

Saudi Arabia is a key Middle Eastern market for watchmakers — last year saw a year-on-year increase in the import of Swiss watches by 6 percent, and this figure is only expected to increase with the introduction of new policies. 

The capital city of Riyadh is home to over 10,000 watch collectors while Jeddah on the other hand, is Saudi Arabia’s commercial hub, with almost as many horological aficionados estimated to live there. 

Designed to offer a platform for Maisons and enthusiasts to convene, Salon des Grandes Complications creates opportunities for knowledge to be exchanged and collectors to discover — often for the first time in the region — limited editions, the newest launches and unique rarities. 

Among the international brands that will be present at the 2019 edition are Bell & Ross, Blancpain, Breguet, Breitling, Fabergé, Girard-Perregaux, Greubel Forsey, Harry Winston, Montblanc, Rudis Sylva, TAG Heuer, Ulysse Nardin and Zenith. 

With the introduction of several new brands, there will be a more diversified display of timepieces, from innovative novelties to classic creations, grand complications and high jewelry timepieces. Also new to this year’s edition will be a private majlis (a gathering place for social events), where special talks will be hosted by various brands and experts will share their personal insights into modern day horology. 

SDGC has successfully attracted over 80 international Swiss, German and Italian brands during the past five years.

The event will be held alongside the 10th annual Jewellery Salon 2019, a well-established jewelry exhibition in the Kingdom.

SDGC 2019 will be held in partnership with Bentley Motors and with the support of the Embassy of Switzerland in Saudi Arabia.

The event will be open free of charge to all professional visitors from 4 p.m. to 11 p.m.