Spanish jewelry and accessories brand Tous has launched the new fall/winter 2018 collection with the ninth of its “Tender Stories.”
It is a “story about how the perpetual value of a jewel can grow emotionally after an inheritance.”
Tender Stories No. 9 about Aunt Edna’s inheritance shines a spotlight on the relationship between two twin sisters, both played by Hollywood actress Gwyneth Paltrow, who have to pass three strange tests to get their hands on their aunt’s most precious possession: A Tous necklace.
“With its characteristic tenderness, the brand takes a cool, humorous approach to asserting the value of its fine jewelry,” a press release said.
This new installment in the saga will have several new features: Its main focus will be on digital media and it will invite users to suggest which of the two sisters deserves their aunt’s necklace.