Saudia Cargo has helped bring the Saudi Arabian Airlines-sponsored FIA’s Formula E Championship to Riyadh.
Saudia, for the first time, sponsored the season’s opening race for the ABB FIA Formula E Championship, which was held, also for the first time, in the historic city of Ad Diriyah, located on the outskirts of Riyadh, from Dec. 13-15.
The cars, spares and various equipment were carried from several European destinations to King Khalid Airport in Riyadh, a total of 58 cars aboard several aircraft with a combined load exceeding 220 tons.
Ad Diriyah, the venue for the 2018 Saudia Ad Diriyah E-Prix, is a UNESCO World Heritage Site and the historical capital of the Kingdom.
Formula E, officially the ABB FIA Formula E Championship, is a class of auto racing that uses only electric-powered cars. Inspired by innovation, this race utilizes eco-friendly electric energy and offers the excitement of track racing. The inaugural championship started in Beijing in September 2014. It has since then toured the most iconic cities around the world, such as New York, Paris and Hong Kong.
The three-day festival, in line with the Kingdom’s Vision 2030, provided a variety of entertainment activities, from the Formula-E races to live musical performances and the Allianz E-Village, an area full of innovative electric cars and gaming platforms, providing an opportunity for fans and families to discover the world of Formula E.
Earlier this year, Saudia Cargo carried the equipment of the World Wrestling Entertainment (WWE) event to the Kingdom for the “Crown Jewel” tournament and transported two satellites from Riyadh to Shanghai.
Furthermore, Saudia Cargo facilitated the delivery of a valuable authentic Russian portrait by Wassily Kandinsky, which was displayed at the Future Investment Initiative in Riyadh last October.