Bella and Donatella star in new Versace campaign

Bella Hadid walking in a Versace show earlier this year. (AFP)
Updated 19 December 2018

Bella and Donatella star in new Versace campaign

DUBAI: US-Palestinian model Bella Hadid stars in a new ad campaign for Italian fashion house Versace — and it’s interesting to say the least.

The model stars alongside chief designer Donatella Versace in the campaign for the luxury label’s Spring/Summer 2019 women’s collection.

In a video, which Donatella teased on Instagram on Tuesday, the designer can be seen giving Bella a tattoo of the word “Versace,” while Tchaikovsky’s “Swan Lake” music plays to dramatic, almost unnerving, effect. The camera pulls out to show Bella, in a blue mini dress, being inked up by a black-clad Donatella, before the 22-year-old model stares at the camera as it zooms back in.

While the tattoo is almost certainly fake, the model’s dedication to Versace is seemingly quite real — she has walked the runway for the high-end brand on more than one occasion and has featured in a number of adverts for the Italian fashion giant.

The theatrical campaign video is just one part of the push to promote the new collection, with Hadid being joined by the likes of model Irina Shayk and 1990s supermodel Shalom Harlow in a series of photographs.

The collection is marked by bold prints, patchwork and leather and was first unveiled during Milan Fashion Week in September.

In the show, Hadid wore a tight one-shouldered mini dress in yellow leather and matching sneakers.

Some of the prints used in the collection include colored stripes, bright flowers over pinstripes, checks, roses and small flowers mimicking animal prints.

“The style of the Versace woman is so recognizable that it need not be explained. She is not afraid of showing her personality and she is extremely feminine and confident,” read a style note by the fashion house, known for its daring designs.

Close-fitting silhouettes, flared trousers and layered looks feature in the collection that is distinguished by its use of orange, violet and lime colors.

The line also features big boxed bags that echo old-fashioned travel trunks and large PVC shopping bags emblazoned with Versace writing. In terms of footwear, chunky sneakers, college shoes, or square-heeled sandals are currently favored by the fashion house.

The brand with the famed Medusa logo said that her “mystic powers and ever-powerful persona are evident now more than ever,” according to the show notes in September.

Fake snakeskin, flowers, polished leather and layer upon layer, the Versace collection has been hailed as eclectic and refined by AFP.

The Six: Dior heads to Dubai with a closet-full of gorgeous gowns

Updated 37 min 51 sec ago

The Six: Dior heads to Dubai with a closet-full of gorgeous gowns

Under a large circus-style tent, Dior showcased its latest haute couture collection to a crowd of Mideast-based fashionistas in Dubai’s Safa Park on Monday night.

The 15-piece collection was created with the city in mind. “When you think about Dubai, you think of a place that in a sense is very Mediterranean. So, we use more color (and) different shapes,” creative director Maria Grazia Chiuri told AFP.

Playful fashion

An accordion-style minidress in metallic rainbow colors was paired with an eye-catching glitter skullcap by celebrated milliner Stephen Jones.

Body suit

The haute couture collection included details like a “tattooed” body suit that conjured up images of Victorian-era circus performers.

Candy stripes

This candy-striped minidress brings to mind the vintage sweets of yesteryear and was paired with glittery, chunky-heeled boots.

Flying high

A sweetheart neckline edged with accordion-style pleating and silver, diamond-shaped embroidery take this look from red carpet ready to a gown more suited to a fashionable trapeze artist.

Glamour on the run

According to designer Maria Grazia Chiuri, this dip-dyed gown was purposefully crinkled in order to pay tribute to the on-the-move lifestyle of circus performers.


This pleated, metallic dress was a show-stopper with its fish-like shades and billowing cape.