Ajyal Salima to enable healthier lives for children in Bahrain

The ‘Ajyal Salima’ nutrition education program was launched during a recent ceremony in Bahrain.
Updated 24 December 2018

Ajyal Salima to enable healthier lives for children in Bahrain

Dr. Walid bin Khalifa Al-Maneh, Bahraini Ministry of Health undersecretary, has launched the “Ajyal Salima” nutrition education program during a ceremony celebrating the signing of a memorandum of understanding between the Ministry of Health and Nestlé Middle East. The event was also attended by Assistant Undersecretary for Public Health Dr. Mariam Al-Hajjry and other officials from the Ministry of Health and the Ministry of Education.

Al-Maneh highlighted that the Ministry of Health is undertaking the responsibility of devising policies and programs aimed at tackling unhealthy habits among children and youth, including poor nutrition and sedentary lifestyles. He said that international surveys show obesity rates to have reached 40 percent and sedentary lifestyle rates 23 percent among 13-15-year-old students in Bahrain.

Al-Maneh said Ajyal Salima was first launched in the region in Lebanon in 2010, in partnership with the American University of Beirut, and has since spread to Dubai in 2012, Saudi Arabia in 2014, Jordan in 2015, and Palestine in 2016, implemented in collaboration with ministries of Health and Education and local health and education-focused nongovernmental organizations (NGOs) in those countries. 

The undersecretary added that Ajyal Salima is in line with the goals of the World Health Organization to address childhood obesity and supports the eradication of malnutrition through sustainable development. The program fits with the Gulf region’s strategy for the prevention of non-communicable diseases, and includes train the trainers workshops developed and delivered by American University of Beirut experts.

Nehmatallah Younes, general business manager, Nestlé Bahrain, said: “From leading research in children nutrition, to product innovation and introducing healthier foods, to education and innovative nutrition and lifestyle programs and services, our global ambition is to help 50 million children lead healthier lives by 2030.” 

“Tackling the growing triple burden of malnutrition: Undernutrition, obesity and micronutrient deficiencies can only happen through more partnerships between academia, the private and public sectors on programs such as the science-based Ajyal Salima,” said Dr. Carla Habib Mourad, lecturer of nutritional sciences at the American University of Beirut, and regional scientific coordinator for Ajyal Salima.

Deal to create largest Arab digital marketing network

Updated 17 June 2019

Deal to create largest Arab digital marketing network

ArabClicks, a performance-based e-marketing platform, has signed a joint strategic cooperation agreement with Basma Media, developer of omnesmedia.com. The two parties aim to build effective relationships and foster business connections between publishers and social media influencers on the one hand, and various e-commerce platforms operating in the Arab world on the other, thus laying the foundation stone for the largest digital marketing network in the Arab region.

The agreement was signed by ArabClicks Co-founder and CEO Mauro Romano, and Nasser Al-Sarami, CEO of Basma Media, at the latter’s headquarters in Dubai Media City.

According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarize them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products marketed across Arab e-commerce platforms such as Noon, Namshi, Sivvi, Java, eBay and Tajawal, and benefit from sales commissions.

Romano said: “We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalize on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region.”

Al-Sarami said: “Over the past two years, we have been working at Basma Media to strengthen the omnesmedia.com platform with as many databases as possible for the benefit of media organizations and influencers. Today, the platform incorporates a database of more than 10,000 influencers and around 35,000 geographically diversified influential media people, in addition to 3,000 freelance gifted innovators working in various media production fields as well as 23,000 titles for various media products representing seven different types of mass media covering 35 countries all over the world, a record which makes us one of the key and largest media references on the Arab and international levels. And that’s the reason it would be easy for ArabClicks to deliver its message through omnesmedia.com in a successful way to the benefit of all parties concerned, including influencers and publishers as well as brands, rights holders and e-commerce platforms.”

Romano added: “With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way.”