How Queen Rania of Jordan’s clothes hardly cost a thing

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Queen Rania, known for her exquisite style, sometimes uses the borrowing system from fashion houses. (AFP)
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Most of Queen Rania's clothes were either "offered as gifts by fashion houses or borrowed, or purchased at reduced special prices."(AFP)
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Queen Rania with the king and crown prince. (Twitter)
Updated 06 January 2019
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How Queen Rania of Jordan’s clothes hardly cost a thing

  • Most of the Jordanian queen’s clothes are borrowed, gifted or bought at reduced prices, her office says
  • Clarification was issued to counteract a yearly estimate of royals’ wardrobe spending, and the blog has now taken her off its list

RIYADH: The office of Queen Rania of Jordan offered an explanation on Thursday of her clothing costs to pre-empt inaccurate reports published by some fashion-related bloggers at the beginning of the year about the cost of royal wardrobes.

The Queen's office issued a statement confirming that most of her clothes were either "offered as gifts by fashion houses or borrowed, or purchased at reduced special prices."

Defending how Queen Rania, known for her exquisite style, sometimes uses the borrowing system, the office said: “Some may deplore the principle of ‘borrowing clothes,’ but it is a universally accepted practice among fashion houses as a way to highlight their designs.”

Most of Queen Rania's clothes were either "offered as gifts by fashion houses or borrowed, or purchased at reduced special prices." (AFP)

The office continued: “Some may deplore the fact that a person of Her Majesty's status accepts the principle of ‘borrowing,’ but we do not advertise or promote fashion on any of Her Majesty's pages on social networking platforms, unless the designs are Jordanian.” 

The office added: “Last year, the ‘UFO No More’ estimates of Her Majesty's spending on clothing were circulated. In view of their assessments that is far from reality and truth, we have asked their sponsors not to include Her Majesty in the annual reports of their blog.”

The blog Unidentified Fashion Objects "UFO No More" reported in early 2018 that the cost of Queen Rania's clothes amounted to more than €267,000 in 2017, based on estimates of what she wore. She was ranked first among 11 female royals, ahead of the UK’s Duchess of Cambridge, Kate Middleton, the wife of Prince William.

Queen Rania with the king and crown prince. (Twitter)

The UFO No More blog appears to have taken the clarification into account as it did not publish her estimate in its just-released 2018 report. “After discussions with the Royal Hashemite Court and the Office of Her Majesty Queen Rania, we have taken Her Majesty out of our tally and off of our website,” it said. “As a result of our discussions with members of the Court, we determined it was best for Her Majesty and UFONoMore.com to remove her from our tally and website.” 

In its annual report for 2017, the Code stated that the average price of an item in Queen Rania’s wardrobe was more than €1,700 for a total of 191 new pieces during the year.

But Queen Rania's office pointed out in its statement that these blogs rely solely on market value for clothing, creating a “false impression of reality.”


Rihanna to launch her own luxury fashion label

Updated 17 January 2019
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Rihanna to launch her own luxury fashion label

  • Rihanna is in secret talks with the French giant LVMH, according to Women’s Wear Daily
  • LVMH owns brands like Dior, Louis Vuitton, Fendi, and Givenchy

PARIS: Pop idol Rihanna is preparing to launch her own luxury brand with the world’s biggest fashion conglomerate, according to reports Thursday.
The Barbados-born superstar, who already has her own highly successful Fenty sportswear label, is in secret talks with the French giant LVMH, according to Women’s Wear Daily (WWD).
The industry bible said the group, which owns such iconic brands as Dior, Louis Vuitton, Fendi, and Givenchy, is assembling a gang of top designers for the project.
LVMH, which is owned by the fashion titan Bernard Arnault, said they could not comment.
With her huge fan base and tens of millions of social media followers, Rihanna is one of the most powerful style influencers on the planet.
A regular on the front row of fashion shows, and particularly at Dior in Paris, the singer has also proved herself to be a canny creator.
As well as her Fenty line she upped sales at Puma when she became its creative director and has also dipped her toe into lingerie.
Her Fenty Beauty operation — which involved a hook-up with LVMH — racked up sales of more than $100 dollars (88 million euros) within weeks of its 2016 launch.
WWD said that her planned luxury brand, which will take in ready-to-wear as well as leather goods and accessories, could be launched alongside her ninth album later this year.
A new large-scale luxury label — especially one led by a black woman — would be a huge development in the fashion world.
The top end of the market has been traditionally hogged by historic French and Italian houses.
Despite its dominance, LVMH has not started a luxury brand from scratch since Christian Lacroix in 1987.
Black American designers have, however, been making dramatic inroads of late, with Virgil Abloh the most talked about designer at Paris men’s fashion week.
The creator, whose parents come from Ghana, now heads LVMH’s treasured Louis Vuitton menswear line as well as his own hugely cool Off-White Label.
Rihanna, 30, who shot to fame with her “Music of the Sun” and “Good Girl Gone Bad” albums, is locked in a legal battle with her father over the use of the Fenty name.
She is suing her father Ronald Fenty over the use of the family name in his company, Fenty Entertainment, according to reports on Wednesday.