Riyadh to host 2nd Saudi franchise expo in February

The Saudi International Franchise Expo 2019 is held in partnership with the General Authority of Small and Medium Enterprises.
Updated 09 January 2019
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Riyadh to host 2nd Saudi franchise expo in February

The second edition of the Saudi International Franchise Expo 2019, held in partnership with the General Authority of Small and Medium Enterprises, will take place from Feb. 4-6 at Riyadh International Convention and Exhibition Center in the capital.

The event, which will gather decision-makers, pioneers, regional and international experts, and Saudi business entrepreneurs, will showcase the Kingdom’s prominent investment prospects.

The event, which is the first of its kind in the Saudi franchise industry, will include participants from the UAE, Kuwait, Bahrain Egypt, Jordan, Japan, Canada, the USA, US, China, Spain, Malaysia and France. 

The exhibition reflects the Kingdom’s strategy to diversify the economy by attracting more investors and creating an investment climate. It is in line with Saudi Vision 2030, which aims to support non-oil sectors.

The exhibition aims at exporting Saudi brands by granting franchise rights inside and outside the Kingdom.

Ahmed Al-Rifai, director of the exhibition, said: “The Saudi International Franchise Expo is an opportunity to empower local companies and upgrade them as it offers 40 workshops on different topics, such as the concept of ‘franchise,’ how they can set up a franchise, information on Saudi laws, how to draft franchise contracts, and promotion of the brand.”

He said the General Authority of Small and Medium Enterprises aims to regulate the SMEs sector in accordance with the best international practices to increase productivity, thereby increasing its contribution to the GDP.


Record-breaking attractions at LuLu Food Carnival

Updated 25 March 2019
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Record-breaking attractions at LuLu Food Carnival

LuLu Hypermarket is hosting a two-week food festival offering a wide variety of products and culinary treats inspired by flavors from around the world.
Food Carnival 2019 was launched on Sunday at the LuLu Hypermarket Murabba branch in Riyadh and runs until April 6.
On offer are a number of special deals on food products and exciting in-store activities such as cooking competitions, live cooking demos, free sampling, quiz contests and gigantic displays of food.
LuLu has partnered with Almarai and Guinness World Records to offer customers a chance to be the next Guinness World Records title holder. Customers can make an attempt to break up to nine world records, such as the fastest time to drink a 250-ml quantity of milk through a straw or the fastest time to stack cheeses. The Guinness World Records events will be held on March 29 at LuLu Hypermarket, Atyaf Mall, Riyadh; on March 30 at LuLu Mall Dammam; and on April 5 at LuLu Hypermarket, Marwah, Jeddah.
LuLu Director for Saudi Arabia Shehim Mohammed said: “LuLu has once again transformed into a culinary destination. This year, we have brought together a well-chosen product selection that will satisfy the lifestyle requirements of our customer base. This festival also celebrates the innovative spirit of our culinary talents with the support of top chefs in the country. People will have a chance to interact with celebrity chefs during the festival’s live cooking demonstrations. Super offers, such as product of the day, daily surprise, hourly offers, and so much more awaits our shoppers for the entire 14-day promotion.”