Where We Are Going Today: Kees Chic

Updated 11 January 2019
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Where We Are Going Today: Kees Chic

  • Kees Chic products are available at the Home Grown store in Jeddah’s Al-Rawdah district

The toxic effects of disposable, single-use plastic items such as grocery bags is becoming an increasing concern around the world, due to the damage they cause to the environment after they are thrown away. Kees Chic is a social enterprise in Jeddah that dedicated to reduce this damage by making beautiful products out of recycled plastic bags, rather than dumping them in landfill sites.
In addition to the obvious environmentally friendly benefits, the products, which are mainly aimed at women, also help to improve the lives, socially and economically, of the disadvantaged local women who make them by hand.
Looking at the stylish handbags created by Kees Chic, you would never imagine they are made of discarded plastic bags. My favorites, and their most popular, are cross-body handbags made using embroidery techniques and traditional patterns from Saudi Arabia, Palestine and the Islamic arts. In addition, their embroidered coasters are very attractive and I found it really hard to pick just one design from their impressive collection.
Kees Chic products are available at the Home Grown store in Jeddah’s Al-Rawdah district, or online at www.keeschic.me and other stores including Souq.com.


Karen Wazen stars in flirty, fun fragrance campaign

Updated 19 January 2019
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Karen Wazen stars in flirty, fun fragrance campaign

DUBAI: Lebanese influencer Karen B. Wazen took to Instagram over the weekend to share her latest advert campaign with British perfume brand Jo Malone.
The stylish blogger shared the video with her 858,000 followers and was quickly inundated with overwhelmingly positive comments on the social media platform.
“So happy to share with you my campaign with @jomalonelondon — ‘You and I together and nothing else matters… Combining nature and love ... Combining two scents... combining two souls’,” she captioned the video.
Directed by Dubai-based influencer and designer Ahmed El-Sayed, who goes by the name @Twistedcurlz on Instagram, the short clip sees Wazen posing for the camera in a park while holding two bottles of the new fragrance.
Wazen shows off biker chic style in the new campaign video, wearing a black leather beret and oversized, boxy leather jacket covered in silver studs.
She draws a heart in the sand, throws fallen leaves at the camera and mouths “I love you” in the flirty, fun clip.

“I loved working on this with you guys,” Wazen added in her caption.
Dubbed a “Cologne Intense,” the new fragrance that Wazen shows off in the video is called “Bronze Wood & Leather” and is described by the brand as a “sultry leather (fragrance) encased in a medley of woods… A rich, enveloping new scent.”
It’s been a busy week for Wazen, who took to Instagram to get involved in the viral #10YearChallenge with a series of snaps.
The blogger shared two side-by-side photos — the first of which was a photo of her posing with her husband, Elias Bakhazi, 10 years ago alongside a more recent shot. “It started when we were young,” she captioned the photographs.
The challenge saw celebrities around the world share decade-old snaps of themselves alongside recent photos to show just how much — and is some cases, how little — they have changed.
However, Wazen isn’t one to just sit back and follow international trends and viral crazes. In December, the successful style star launched her very own range of edgy eyewear featuring 15 designs in a range of retro-to-futuristic styles and colors that are available on karenwazen.com.