Where We Are Going Today: Kees Chic

Updated 11 January 2019

Where We Are Going Today: Kees Chic

  • Kees Chic products are available at the Home Grown store in Jeddah’s Al-Rawdah district

The toxic effects of disposable, single-use plastic items such as grocery bags is becoming an increasing concern around the world, due to the damage they cause to the environment after they are thrown away. Kees Chic is a social enterprise in Jeddah that dedicated to reduce this damage by making beautiful products out of recycled plastic bags, rather than dumping them in landfill sites.
In addition to the obvious environmentally friendly benefits, the products, which are mainly aimed at women, also help to improve the lives, socially and economically, of the disadvantaged local women who make them by hand.
Looking at the stylish handbags created by Kees Chic, you would never imagine they are made of discarded plastic bags. My favorites, and their most popular, are cross-body handbags made using embroidery techniques and traditional patterns from Saudi Arabia, Palestine and the Islamic arts. In addition, their embroidered coasters are very attractive and I found it really hard to pick just one design from their impressive collection.
Kees Chic products are available at the Home Grown store in Jeddah’s Al-Rawdah district, or online at www.keeschic.me and other stores including Souq.com.

Nora Attal has her day in the sun in Marrakesh

Updated 19 March 2019

Nora Attal has her day in the sun in Marrakesh

DUBAI: British-Moroccan model Nora Attal posed up a storm in Marrakesh’s golden sunlight for a new campaign by fashion brand Zara.

The in-demand model shared snaps from the campaign, photographed by Christian Macdonald, on her Instagram account.

The collection of photographs show Attal modelling looks from Zara’s laid-back Spring/Summer 2019 collection against a backdrop of rippling sand dunes. Her featured ensembled include kaftans and long-length cardigans with hefty stripes in a clay-and-beige color palette.

Attal is no stranger to fronting campaigns — in January, the model was chosen as one of seven rising stars to feature in British fashion house Alexander McQueen’s latest campaign.

The Spring/Summer 2019 collection photoshoot was shot by British fashion and documentary photographer Jamie Hawkesworth and featured Attal wearing a number of cowboy-inspired looks.

The year has gotten off to a busy start for Attal, who was similarly in demand in 2018, when she took to the catwalk for Elie Saab, Loewe and Dior during Paris Fashion Week in September and starred in Italian fashion label Versace’s summer advert campaign.

In May, luxury e-retailer Farfetch launched in the Middle East with a little help from the young model.

She starred in a photoshoot wearing pieces from collections on sale on the platform. The colorful photographs were accompanied by a snappy, chatty interview with the young model.
Readers got the chance to gain insight into her earliest fashion memories and learn some off-the-cuff facts about the star.

“Recently I’ve been obsessed with noughties trends. Everyone was so cool and effortless back then. Now I go out in a full Juicy Couture tracksuit with no shame,” she told Farfetch at the time.

“If I wasn’t a model, I’d probably be at university, studying to get into something like criminal investigations, profiling or law,” she added.

Attal finished off 2018 by hitting the sand dunes in the UAE — however, this time it wasn’t part of a high-end photoshoot, but rather a day of fun.

The model enjoyed an afternoon of sandboarding in the emirate of Sharjah and even posted a snap on Instagram at the time.

“Apparently sandboarding is a thing,” she captioned the sunset shot.