Canon Saudi Arabia has announced a strategic partnership with Copatra Graphics, a provider of printing and media solutions in the Kingdom.
“With this collaboration, existing and prospective graphic art customers across the Kingdom will have access to Canon’s innovative, technology-led solutions, designed to deliver high quality and efficiency,” a press release said.
Canon Saudi Arabia, reporting to regional headquarters Canon Middle East, was formally established in 2018 to support growing demand for business solutions in the Kingdom. The company’s largest regional direct presence operates from Riyadh with two branches in Jeddah and Alkhobar.
With over 50 years of experience in the Saudi market, Copatra Graphics today provides solutions to the printing, packaging and graphic art industries across the region.
“Over the last few years, the Kingdom of Saudi Arabia has witnessed significant growth within the graphic art, publishing and printing sectors, which has driven demand for revolutionary technology to boost productivity and ensure high quality. Copatra Graphics’ extensive market reach and experience in this industry makes them the ideal partner for us to extend our commitment to businesses in Saudi Arabia looking to tap into new opportunities,” said Shadi Bakhour, B2B business unit director for Canon Middle East. He added: “This partnership will go a long way toward strengthening our ability to deliver our suite of solutions to our customers in the Kingdom and we look forward to extending our collaboration well into the future.”
Yasser Anan, CEO of Copatra Graphics, said: “We are excited to partner with Canon, a proven leader in the imaging and printing industry. Our position as one of the pioneers in the regional graphic art industry, along with Canon’s value proposition will provide us with the edge we require to lead this competitive local market and most importantly enhance our customer’s experience. Together with Canon, we will continue to deliver quality, productivity and profitability in the Kingdom.”
According to a report by the Printing Industries Research Association (PIRA), the Saudi print industry is presently well established with significant market potential in digital printing for suppliers of print equipment, consumables and print service providers. It is set to expand at 5.5 percent by value across 2017–2022 to pass $7 billion by the end of this period.