Emirates-flydubai partnership soars to new heights

Currently, the combined networks of Emirates and flydubai is 216, which by 2022, is expected to reach 240 destinations.
Updated 16 January 2019
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Emirates-flydubai partnership soars to new heights

The strategic partnership between Dubai’s two airlines, Emirates and flydubai, continues to open up the world for travelers since its launch 14 months ago, and is set to grow even further in 2019 with new codeshare destinations to be added.

The partnership, which came into effect at the end of October 2017, has since delivered a number of benefits to both airlines’ customers, such as offering greater global connectivity through more destination choices, flexibility with flight options when planning trips, one integrated loyalty program, and the convenience of traveling on a single ticket with seamless point to point baggage handling.

Between January and December 2018, the two airlines have jointly carried 3.29 million customers on codeshare flights across 84 destinations, which include popular tourism and adventure destinations such as Bucharest, Katmandu and Zanzibar, among many others. Through the codeshare partnership, Emirates customers can access 67 additional destinations through flydubai’s network, while flydubai customers have 115 additional destinations they can travel to on Emirates network.

“The partnership between Emirates and flydubai has really taken off and we are very pleased with what has been achieved. It has not only delivered tangible benefits to our collective customers, but also to both airlines in terms of the synergies that come with working closely together, for example reducing route overlaps and the realignment of schedules to common destinations,” said Sheikh Ahmed bin Saeed Al-Maktoum, chairman and chief executive of Emirates Group and chairman of flydubai.

“In addition, the partnership has also helped to further strengthen Dubai’s position as a leading global aviation hub with the increase in traffic flows resulting from the two airlines’ codeshare network, and by enabling smooth and seamless connections for customers through the city’s modern and comfortable international airport,” he added.

The partnership started with codeshare flights to just 29 cities, and has since expanded to 84, including new flydubai destinations such as Catania, Krakow, Dubrovnik and Helsinki.

Additionally, to provide customers with an easy way to accrue and redeem air miles, flydubai adopted Emirates Skywards as its program in August last year. The alignment of the loyalty program allows Emirates Skywards members to earn Skywards Miles and Tier Miles and enjoy shared travel benefits when flying across the combined networks.

Since August 2018, over 125,000 Skywards members have flown and earned almost 300 million Skywards Miles on flydubai. Skywards members have also been active in using their miles to partially or fully pay for over 10,000 flydubai tickets.

Currently, the combined networks of Emirates and flydubai is 216, which by 2022, is expected to reach 240 destinations, offering customers across the world far-reaching global connectivity via Dubai.


SADAFCO program highlights importance of milk

Updated 22 April 2019
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SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.