LONDON: Tesla Inc’s customer referral incentive plan will end on February 1, the electric carmaker’s Chief Executive Officer Elon Musk tweeted on Thursday, citing costs.
The Tesla customer referral program will end on Feb 1. If you want to refer a friend to buy a Tesla & give them 6 months of free Supercharging, please do so before then.— Elon Musk (@elonmusk) January 17, 2019
The billionaire in the past few months has been pushing for cost-cutting initiatives to boost the company’s profitability.
Introduced in 2015, personal referral codes gave new buyers six months of free supercharging and prizes for existing owners such as launching personal photos into deep space or invites to a Tesla event.
Yes, ending on Feb 1. It’s adding too much cost to the cars, especially Model 3.— Elon Musk (@elonmusk) January 17, 2019
Tesla operates its own stores but does not use franchised dealers or traditional advertising and marketing.