Rihanna to launch her own luxury fashion label

File photo showing singer Rihanna posing at the second annual Diamond Ball fundraising event in Santa Monica, California 2015. (Reuters)
Updated 17 January 2019
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Rihanna to launch her own luxury fashion label

  • Rihanna is in secret talks with the French giant LVMH, according to Women’s Wear Daily
  • LVMH owns brands like Dior, Louis Vuitton, Fendi, and Givenchy

PARIS: Pop idol Rihanna is preparing to launch her own luxury brand with the world’s biggest fashion conglomerate, according to reports Thursday.
The Barbados-born superstar, who already has her own highly successful Fenty sportswear label, is in secret talks with the French giant LVMH, according to Women’s Wear Daily (WWD).
The industry bible said the group, which owns such iconic brands as Dior, Louis Vuitton, Fendi, and Givenchy, is assembling a gang of top designers for the project.
LVMH, which is owned by the fashion titan Bernard Arnault, said they could not comment.
With her huge fan base and tens of millions of social media followers, Rihanna is one of the most powerful style influencers on the planet.
A regular on the front row of fashion shows, and particularly at Dior in Paris, the singer has also proved herself to be a canny creator.
As well as her Fenty line she upped sales at Puma when she became its creative director and has also dipped her toe into lingerie.
Her Fenty Beauty operation — which involved a hook-up with LVMH — racked up sales of more than $100 dollars (88 million euros) within weeks of its 2016 launch.
WWD said that her planned luxury brand, which will take in ready-to-wear as well as leather goods and accessories, could be launched alongside her ninth album later this year.
A new large-scale luxury label — especially one led by a black woman — would be a huge development in the fashion world.
The top end of the market has been traditionally hogged by historic French and Italian houses.
Despite its dominance, LVMH has not started a luxury brand from scratch since Christian Lacroix in 1987.
Black American designers have, however, been making dramatic inroads of late, with Virgil Abloh the most talked about designer at Paris men’s fashion week.
The creator, whose parents come from Ghana, now heads LVMH’s treasured Louis Vuitton menswear line as well as his own hugely cool Off-White Label.
Rihanna, 30, who shot to fame with her “Music of the Sun” and “Good Girl Gone Bad” albums, is locked in a legal battle with her father over the use of the Fenty name.
She is suing her father Ronald Fenty over the use of the family name in his company, Fenty Entertainment, according to reports on Wednesday.


The Six: Arab and Muslim models in New York

Updated 16 February 2019
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The Six: Arab and Muslim models in New York

DUBAI: Arab and Muslim models took the runways by storm at New York Fashion Week, which closed on Sunday in the Big Apple.

Bella Hadid

The Palestinian-American model was a smash during the Michael Kors show, which paid tribute to 1970s fashion, rocking a sparkling black blazer with feathers on the sleeves.

Gigi Hadid

The hectic supermodel lifestyle didn’t get in the way of Bella’s sister, who was seen on the streets in her retro runway hairdo after walking the Michael Kors show.

Halima Aden

This Muslim model turned heads when she closed the Christian Cowan show with an oversized black and neon pantsuit and a chain-link rhinestone hijab.

Noor Tagouri

This Libyan-American journalist took her confidence to the next level when she decided to put down her pen and walk the runway for US brand Rebecca Minkoff.

Nora Attal

The British-Moroccan model kicked off the week in elegant leatherwork by French brand Longchamp and walked the runway for Brandon Maxwell.

Shanina Shaik

The Australian model, who was raised a Muslim and whose father is half-Saudi, modelled for Vietnamese designer Nguyen Cong Tri.