Rihanna to launch her own luxury fashion label

File photo showing singer Rihanna posing at the second annual Diamond Ball fundraising event in Santa Monica, California 2015. (Reuters)
Updated 17 January 2019
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Rihanna to launch her own luxury fashion label

  • Rihanna is in secret talks with the French giant LVMH, according to Women’s Wear Daily
  • LVMH owns brands like Dior, Louis Vuitton, Fendi, and Givenchy

PARIS: Pop idol Rihanna is preparing to launch her own luxury brand with the world’s biggest fashion conglomerate, according to reports Thursday.
The Barbados-born superstar, who already has her own highly successful Fenty sportswear label, is in secret talks with the French giant LVMH, according to Women’s Wear Daily (WWD).
The industry bible said the group, which owns such iconic brands as Dior, Louis Vuitton, Fendi, and Givenchy, is assembling a gang of top designers for the project.
LVMH, which is owned by the fashion titan Bernard Arnault, said they could not comment.
With her huge fan base and tens of millions of social media followers, Rihanna is one of the most powerful style influencers on the planet.
A regular on the front row of fashion shows, and particularly at Dior in Paris, the singer has also proved herself to be a canny creator.
As well as her Fenty line she upped sales at Puma when she became its creative director and has also dipped her toe into lingerie.
Her Fenty Beauty operation — which involved a hook-up with LVMH — racked up sales of more than $100 dollars (88 million euros) within weeks of its 2016 launch.
WWD said that her planned luxury brand, which will take in ready-to-wear as well as leather goods and accessories, could be launched alongside her ninth album later this year.
A new large-scale luxury label — especially one led by a black woman — would be a huge development in the fashion world.
The top end of the market has been traditionally hogged by historic French and Italian houses.
Despite its dominance, LVMH has not started a luxury brand from scratch since Christian Lacroix in 1987.
Black American designers have, however, been making dramatic inroads of late, with Virgil Abloh the most talked about designer at Paris men’s fashion week.
The creator, whose parents come from Ghana, now heads LVMH’s treasured Louis Vuitton menswear line as well as his own hugely cool Off-White Label.
Rihanna, 30, who shot to fame with her “Music of the Sun” and “Good Girl Gone Bad” albums, is locked in a legal battle with her father over the use of the Fenty name.
She is suing her father Ronald Fenty over the use of the family name in his company, Fenty Entertainment, according to reports on Wednesday.


Duchess of Cambridge stuns in Elie Saab number for first day of Royal Ascot

Updated 18 June 2019
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Duchess of Cambridge stuns in Elie Saab number for first day of Royal Ascot

  • It is the first time the Duchess has worn Saab’s label
  • It appeared blue was the color of the day as there was royal coordination in outfits

LONDON: The Duchess of Cambridge donned a stunning light blue dress designed by renowned Lebanese couturier Elie Saab for the first day of the Royal Ascot meeting on Tuesday.
Catherine sat with Camilla, the Duchess of Cornwall, as they swapped from cars at Windsor Great Park to horse-drawn carriages as the UK’s royal family made their journey from Windsor Castle to Ascot Racecourse for the famous week-long flat racing event.
It is the first time the Duchess has worn Saab’s label and she matched the ornate, delicate dress with a striking Philip Treacy hat.

It appeared blue was the color of the day as there was royal coordination in outfits with Queen Elizabeth, Zara (daughter of Princess Anne) and princesses Eugenie and Beatrice all stepping out in ensembles of different shades of blue.
Elie Saab has made himself a must-have designer for celebrities in recent years. Halle Berry, Priyanka Chopra and Katy Perry all wore his work in February at various events.
Superstars like Angelina Jolie, Lily Collins and Freida Pinto — as well as supermodel Winnie Harlow — have also shown off his work in the past, while Game of Thrones star Rose Leslie chose the Lebanese designer for her wedding dress in June 2018.