Karen Wazen stars in flirty, fun fragrance campaign

Lebanese influencer Karen B. Wazen took to Instagram over the weekend to share her latest advert campaign. (File photo: Getty Images)
Updated 19 January 2019
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Karen Wazen stars in flirty, fun fragrance campaign

DUBAI: Lebanese influencer Karen B. Wazen took to Instagram over the weekend to share her latest advert campaign with British perfume brand Jo Malone.
The stylish blogger shared the video with her 858,000 followers and was quickly inundated with overwhelmingly positive comments on the social media platform.
“So happy to share with you my campaign with @jomalonelondon — ‘You and I together and nothing else matters… Combining nature and love ... Combining two scents... combining two souls’,” she captioned the video.
Directed by Dubai-based influencer and designer Ahmed El-Sayed, who goes by the name @Twistedcurlz on Instagram, the short clip sees Wazen posing for the camera in a park while holding two bottles of the new fragrance.
Wazen shows off biker chic style in the new campaign video, wearing a black leather beret and oversized, boxy leather jacket covered in silver studs.
She draws a heart in the sand, throws fallen leaves at the camera and mouths “I love you” in the flirty, fun clip.

“I loved working on this with you guys,” Wazen added in her caption.
Dubbed a “Cologne Intense,” the new fragrance that Wazen shows off in the video is called “Bronze Wood & Leather” and is described by the brand as a “sultry leather (fragrance) encased in a medley of woods… A rich, enveloping new scent.”
It’s been a busy week for Wazen, who took to Instagram to get involved in the viral #10YearChallenge with a series of snaps.
The blogger shared two side-by-side photos — the first of which was a photo of her posing with her husband, Elias Bakhazi, 10 years ago alongside a more recent shot. “It started when we were young,” she captioned the photographs.
The challenge saw celebrities around the world share decade-old snaps of themselves alongside recent photos to show just how much — and is some cases, how little — they have changed.
However, Wazen isn’t one to just sit back and follow international trends and viral crazes. In December, the successful style star launched her very own range of edgy eyewear featuring 15 designs in a range of retro-to-futuristic styles and colors that are available on karenwazen.com.


Leena Al-Ghouti wraps up as LFW winds down

Gigi Hadid walking the Burberry show at LFW 2019.(AFP)
Updated 18 February 2019
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Leena Al-Ghouti wraps up as LFW winds down

DUBAI: As Gigi Hadid walked the runway, Dubai-based influencer Leena Al-Ghouti showed up at the Burberry show at London Fashion Week in a chic ensemble.

The fashion influencer donned a black hijab, cat-eye shades and an uber-cool camel colored coat, with an oversized Burberry shawl, as she posed outside the show.

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Sides || @burberry #lfw

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Burberry earned its place — again — as one of the top shows in London Fashion Week on Sunday, according to Reuters, with a widely ranging catwalk show that honored the British brand’s long tradition but showed it is still ready to mix it up and set trends.

Chief Creative Officer Riccardo Tisci showed in his second collection that he is perfectly comfortable stretching the Burberry look to keep its younger fans happy while easily switching gears to create classic, severely tailored ensembles that ooze chic.

The two sides of the Burberry coin were reflected in the two adjacent rooms where the collection was shown: one a sedate auditorium with comfortable, padded seats; the other a raucous wide-open space ringed by a climbing gym of the type young kids would use.

“I have been thinking a lot about England as a country of contrasts, from the structured to the rebellious and free, and I wanted to celebrate how these elements coexist,” Tisci said.

He said he had four characters in mind when putting the collection together: a girl and a boy, and a lady and a gentleman.

The transition was obvious as models went from street-style clothes — oversize puffer jackets, metallic ornamentation, revealing slip dresses, silver boots, faux fur, big red plastic sneakers — to subtle, timeless outfits in muted fall colors.

There were occasional references to the brand’s earlier incarnation as a purveyor of fine, traditional menswear as a few models were dressed in classic suits and ties, including one double-breasted throwback, Reuters reported.

Tisci made ample and imaginative use of the traditional Burberry trench and check, and paired a number of sexy evening dresses with full-length coats for a look at once provocative and classy.

There were a few eccentric touches, including an outfit set off by a giant scarf that paid homage to “The Rime of the Ancient Mariner” by English poet Samuel Taylor Coleridge.

For her part. Hadid took to the runway in a sporty, monochromatic ensemble featuring a miniskirt and black corset with dramatic puffed sleeves over a white polo shirt.

Tisci seems to be enjoying his time at Burberry, treasuring tradition but refusing to be overwhelmed by it.