Karen Wazen stars in flirty, fun fragrance campaign

Lebanese influencer Karen B. Wazen took to Instagram over the weekend to share her latest advert campaign. (File photo: Getty Images)
Updated 19 January 2019

Karen Wazen stars in flirty, fun fragrance campaign

DUBAI: Lebanese influencer Karen B. Wazen took to Instagram over the weekend to share her latest advert campaign with British perfume brand Jo Malone.
The stylish blogger shared the video with her 858,000 followers and was quickly inundated with overwhelmingly positive comments on the social media platform.
“So happy to share with you my campaign with @jomalonelondon — ‘You and I together and nothing else matters… Combining nature and love ... Combining two scents... combining two souls’,” she captioned the video.
Directed by Dubai-based influencer and designer Ahmed El-Sayed, who goes by the name @Twistedcurlz on Instagram, the short clip sees Wazen posing for the camera in a park while holding two bottles of the new fragrance.
Wazen shows off biker chic style in the new campaign video, wearing a black leather beret and oversized, boxy leather jacket covered in silver studs.
She draws a heart in the sand, throws fallen leaves at the camera and mouths “I love you” in the flirty, fun clip.

“I loved working on this with you guys,” Wazen added in her caption.
Dubbed a “Cologne Intense,” the new fragrance that Wazen shows off in the video is called “Bronze Wood & Leather” and is described by the brand as a “sultry leather (fragrance) encased in a medley of woods… A rich, enveloping new scent.”
It’s been a busy week for Wazen, who took to Instagram to get involved in the viral #10YearChallenge with a series of snaps.
The blogger shared two side-by-side photos — the first of which was a photo of her posing with her husband, Elias Bakhazi, 10 years ago alongside a more recent shot. “It started when we were young,” she captioned the photographs.
The challenge saw celebrities around the world share decade-old snaps of themselves alongside recent photos to show just how much — and is some cases, how little — they have changed.
However, Wazen isn’t one to just sit back and follow international trends and viral crazes. In December, the successful style star launched her very own range of edgy eyewear featuring 15 designs in a range of retro-to-futuristic styles and colors that are available on karenwazen.com.


Emirati-Palestinian Lana Hattab’s modern take on modest fashion

Lana Hattab shows off various looks around the UAE. (Supplied)
Updated 22 August 2019

Emirati-Palestinian Lana Hattab’s modern take on modest fashion

DUBAI: To many, modest wear is an expression of their religious beliefs, but to Lana Hattab, modesty defines who she really is. “It is part of me,” she said in an interview with Arab News.

The Emirati-Palestinian blogger, who is based in the UAE, hopes to provide inspiration to young women who may find it challenging to dress conservatively yet still look fashionable.

Lana Hattab said her dual culture has helped shape her style. (Supplied)

According to the 22-year-old, “it is very important for modest-wear influencers to have a strong presence on social media because such women inspire young girls to stick to their culture and religious beliefs.”

While many women struggle to see a representation of themselves on the internet, Hattab said she hopes to constantly remind women that they have the choice of being who they want to be. “Optionality is key,” she said.  

Lana Hattab was raised in the UAE. (Supplied)

“International brands such as Dolce & Gabbana, Max Mara, Gucci, Nike and Adidas have adapted to the Middle Eastern culture and are aware of the modest market, which makes it easier for women to relate more to these international brands now,” she added.

When speaking about the pressure that social media has on women, Hattab said that people are much wiser than they might appear on Instagram. “It is not always about dressing modestly, but rather about dressing confidently. A lot of women think of the hijab as a restriction, but I believe you can look very modern, very friendly and very classy while being comfortable to the extent of how much each person wants to cover up,” she added.

The 22-year-old studied accounting. (Supplied) 

The blogger, who has 44,000 followers on Instagram, said “even though my platform is mainly about fashion and beauty, I also like to share with my followers what I do on a daily basis. It reflects my daily life and portrays how a hijabi is just like everyone else.”

Hattab, who has a degree in accounting, is busy establishing a Dubai-based business with her partners that is yet to be announced. She is also collaborating with international and regional brands on upcoming projects.