SEDCO Holding showcases Riyali program at forum

The Riyadh Social Forum was held on Jan. 9-10 at the Crowne Plaza Hotel. (Supplied)
Updated 20 January 2019
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SEDCO Holding showcases Riyali program at forum

SEDCO Holding Group participated as the knowledge partner in the 4th iteration of the Riyadh Social Forum, where it presented a review of its Riyali Financial Literary Program.
The Riyadh Social Forum was held on Jan. 9-10 at the Al-Nakheel Crowne Plaza Hotel under the patronage of Riyadh Gov. Prince Faisal bin Bandar bin Abdul Aziz.
The objective of the forum was to contribute to creating a community whose members and institutions are characterized by social awareness and civility. In addition to presenting the Riyali Financial Literacy Program, SEDCO Holding held two workshops over the two days of the forum.
Abdulrahman Al-Turjuman, acting head of marketing and CSR at SEDCO Holding, gave an overview of Riyali’s experience in successfully spreading financial awareness and the achievements attained by the program. He covered the journey of Riyali since its inception in 2012 targeting university and high school students, through its digital transition in 2013 when it launched the Riyali mobile phone application. The journey concludes with the latest achievements of collaborating with the Ministry of Education in 2017, and partnering with the Saudi British Bank (SABB) in 2018. To date, the Riyali Program has succeeded in reaching more than 550,000 beneficiaries.
Al-Turjuman said: “Work is also underway to develop the Riyali Club Program for universities and an agreement will be made with four universities for the pilot phase to be held during the second semester of the 2018-19 school year.”
He said through this program, interactive activities and programs will be organized to spread the culture of financial awareness among students.
Al-Turjuman added: “There are other programs that are currently under development, including the Ajyal Riyali Program dedicated to middle school students. The pilot phase of this program will be launched in the second semester of the 2018-19 school year in 10 schools before being fully deployed by the Ministry of Education to contribute to the agreement we signed with them to reach 2 million beneficiaries in 2020.”


SADAFCO program highlights importance of milk

Updated 22 April 2019
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SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.