Little-known designer to lead fashion house Lanvin

Chinese conglomerate Fosun, who bought out couture house Lanvin last year, said they wanted to take Lanvin in a ‘pivotal new direction.’ (AFP)
Updated 21 January 2019

Little-known designer to lead fashion house Lanvin

  • Bruno Sialelli is the fourth creative director to head the troubled brand in four years
  • The turmoil at the house began in 2015 with the departure of star designer Alber Elbaz

PARIS: A little known 31-year-old French fashion designer was handed the keys to Lanvin Monday, the oldest couture house of all.
Bruno Sialelli, who has previously worked for Loewe, Balenciaga and Acne Studios, is the fourth creative director to head the troubled brand in four years.
He has been charged with unifying its men’s and women’s lines after the Chinese conglomerate Fosun, who bought out the brand last year, said they wanted to take Lanvin in a “pivotal new direction.”
Chief executive Jean-Philippe Hecquet said that they were won over by Sialelli’s “singular and very personal vision, his audacity, his culture, his energy and ability to bild a strong creative team.”
The turmoil at the house began in 2015 with the departure of star designer Alber Elbaz after a 14-year run during which the brand became a favorite of the fashion set.
The following year the company — then owned by the Taiwanese media magnate Shaw-Lan Wang — sank to a loss of €18.3 million, its first in a decade.
Elbaz was eventually replaced by Bouchra Jarrar, who quit after just 16 months.


Meet Aya Barqawi, the Saudi-born social media star

Updated 18 August 2019

Meet Aya Barqawi, the Saudi-born social media star

  • Barqawi promotes what she calls ‘high-street fashion’
  • Barqawi’s Instagram posts are designed with digital frames to add a unique touch to her content

DUBAI: Between the luxurious fashion statements and international runways, Palestinian-Jordanian Aya Barqawi continues to inspire her followers with thousands of on-budget styles.

“I always try to make people feel inclusive. I want to end this intimidation that comes with fashion,” the Saudi-born blogger told Arab News.

Barqawi promotes what she calls “high-street fashion” and finds the challenge of adapting to international trends “fun.”

“I am looking for new ways to make trends work for me,” she said. “You just need a little bit of creativity and imagination.”

Like many women her age with similar passions, the 24-year-old was unable to study fashion in college because of a lack of opportunity in the Middle East. Now, as a design graduate, she incorporates her field of study with a social media career.

Barqawi’s Instagram posts are designed with digital frames to add a unique touch to her content. “Studying design helped me shape my visual identity on Instagram because I do a lot of graphic work on my photos. It makes it easier for me to create digital content,” she said.

The stylist also worked as a fashion photographer for a brand in Berlin. “I never thought they would pick me over people who are actually from Berlin, who were actually German,” she said. “But my work spoke for itself.”

Barqawi is always looking to motivate other women. “No matter what the field of work you are in, never underestimate yourself. Never second-guess yourself and never compromise your standards for anyone or anything,” she said.

The fashion blogger has also worked in media as a TV producer and segment producer. “I have done digital, I have done TV, so now I am just open to anything that comes my way,” she said.