Tous releases HOLD collection with versatile solutions

The collection combines different noble metals — gold, sterling silver, vermeil silver and rose vermeil.
Updated 22 January 2019
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Tous releases HOLD collection with versatile solutions

Spanish affordable jewelry and accessories brand Tous has launched a new collection for young women who look for versatile solutions when it comes to wearing jewelry. 

The HOLD collection allows young women to use the same jewelry for different occasions at a stroke. It is a continuation of the mix-and-match concept, which comes with a simple slogan “One Jewel…Infinite Looks.” Individual pieces can be matched and mixed by means of a ring that can be opened, either to turn them into completely different pieces or to modify their design.

“The beauty of the new collection lies in its versatility. A young woman can simply create her own customized jewelry using the same pieces that she can adapt to suit the occasion, making her the designer of a magical and unique piece. She can turn a necklace into a pair of bracelets and a pair of versatile earrings,” Tous said in a press release.

The collection combines different noble metals (gold, sterling silver, vermeil silver and rose vermeil), and introduces a new finish — dark silver — silver with ruthenium plating, a precious metal with a dark gray tone and a high level of luminosity, which can all be used to create different looks and different jewelry.


Ma’aden acquisition supports Vision 2030

Updated 24 April 2019
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Ma’aden acquisition supports Vision 2030

The acquisition of an African fertilizer distribution company by Ma’aden, the largest Saudi mining company, will advance Ma’aden’s Strategy 2025, which includes plans to expand operations in the Kingdom and grow sales globally. The acquisition will also support Saudi Arabia’s Vision 2030, which seeks to diversify the economy, increase non-oil exports, boost the Kingdom’s non-oil GDP, and reinforce the mining sector as the third pillar of Saudi industry, after oil and gas and petrochemicals. 

Ma’aden will make its first international acquisition with the purchase of the Mauritius-based Meridian Group, which is due to be completed by September for an undisclosed fee.

The publicly-listed Saudi mining company will acquire an 85 percent stake in the company in an all-cash deal that will provide one of the Middle East’s largest phosphate producers with 3,000 staff and a network of operations across southern Africa, from Malawi to Mozambique, Zimbabwe and Zambia. Phosphate is used to produce fertilizer that is essential in replacing the phosphorous mineral that is removed from soil when agricultural crops are harvested. 

“This acquisition marks a very important step in Ma’aden’s strategy to build global distribution channels for our fertilizer products,” said Darren Davis, president and chief executive of Ma’aden. “As we continue to build one of the largest producers and exporters of phosphate fertilizers in the world, ensuring an efficient route to key growth markets is critical to our success.” 

Agriculture forms a significant portion of the economies of all African countries. As a sector, it can therefore contribute to major continental priorities, such as eradicating poverty and hunger. The agri industry can also boost intra-Africa trade and investments, rapid industrialization and economic diversification, sustainable resource and environmental management, and create jobs, human security and shared prosperity.

The Southeast African market, like most of the African continent of 1 billion people, is experiencing increased demand for phosphate fertilizers which industry analysts expect to continue growing by 5 percent annually over the next decade, fueled by population growth and increasing education in the use of fertilizers.

“Ma’aden is acquiring unparalleled access to complementary distribution, blending and product-development capabilities in this fast-growth region,” said Hassan Al-Ali, Ma’aden’s senior vice president for phosphate. “This transaction will provide us with logistics advantages in Southeast Africa, and greater knowledge of on-the-ground customer requirements, both of which will be instrumental in better serving our customers.”

The Saudi global mining giant will secure the remaining 15 percent of Meridian’s equity over four years on agreed terms linked to the performance of the African company, which distributes approximately half-a-million tons of fertilizer through its network of granulation and blending plants, warehousing complexes and port facilities. 

HSBC acted as Ma’aden’s financial adviser on the deal and Baker McKenzie was the Saudi company’s legal adviser for this acquisition.