Etisalat first Mideast brand portfolio to touch $10 billion

Updated 22 January 2019

Etisalat first Mideast brand portfolio to touch $10 billion

Etisalat was named the “most valuable portfolio brand” in Middle East and North Africa (MENA) by Brand Finance on Tuesday.

It is the first Middle East group to break the $10 billion barrier in terms of wider portfolio value.

Etisalat boasts of a portfolio of brands such as Etisalat Misr, Mobily, Ufone, Maroc Telecom, PTCL and Etisalat Afghanistan. The company has seen a growth of 8 percent since last year, resulting in becoming the first Middle Eastern brand to hold such a wide portfolio. For the second consecutive year, Etisalat also retained its position as the most valuable consumer brand in the Middle East and Africa.

“We are proud to achieve the recognition as the most valuable portfolio brand and the first Middle Eastern brand to break the $10 billion barrier in terms of wider portfolio value in the MENA region,” said Saleh Abdullah Al-Abdooli, CEO of Etisalat Group.

He added: “Thanks to the UAE leadership’s support, vision and encouragement that helped Etisalat achieve this significant milestone surpassing some of the top renowned regional brands. This achievement is also due to our continuous efforts in digital transformation whereby we have amplified our reach and presence in a highly competitive marketplace by investing in new digital platforms and global brand-building initiatives. Etisalat’s success as a brand was also reinforced by the synergy of operating companies across our footprint, creating brand loyalty and enhanced engagement with our customers.” 

David Heigh, CEO of Brand Finance, said: “It is a real testament to the leadership of the UAE that Emirati brands are leading the charge for the Middle East, among the world’s most valuable brands. As celebrations for the ‘Year of Zayed’ wrap-up, we recognize the achievements, will and determination of the UAE’s founding father, the late Sheikh Zayed bin Sultan Al-Nahyan.”

Operating in 15 countries across Asia, Middle East and Africa, Etisalat’s success can also be attributed to its continued efforts in developing its customer loyalty programs, sports sponsorship commitments and in driving the digital future to empower societies. 

Brand Finance is an independent branded business valuation and strategy consultancy, and is the organization behind the Global 500 Brands and Telecom 300 league table of the world’s biggest brands ranked by their brand value.


Tunisian pavilion at Souk Okaz depicts vibrant street life

Updated 17 August 2019

Tunisian pavilion at Souk Okaz depicts vibrant street life

Visitors to the Tunisian pavilion in the Arab Neighborhood at Souk Okaz can take a pleasant journey through its different sections, which creatively depict the daily pulse of life in the streets, landmarks and markets of Tunisia, welcoming people with a taste of its cuisine, its artworks and distinctive products. 

The Tunisian pavilion highlights the country’s architectural style, welcoming accents, fragrances and music. Visitors can look at and buy famous Tunisian carpets, derived from Berber heritage in various styles such as Margoum, Kilim, Zarbia and Bekhnouk. Visitors can also buy traditional footwear, made from a range of animal skins and embroidered with silk thread. 

The amber and perfume corner captures the eye and the nose, with delicate scents of musk, amber and aromatic oils, including radish oil, castor, ginger, black seed and flaxseed. Visitors can also see a range of carvings, including representations of the holy Kaaba, the Grand Mosque of Makkah, and Tunisian monuments and artworks. Visitors can also enjoy Tunisia’s popular cuisine, and experience its varied flavors, with dishes such as harissa, leblebi, fricassée and kafteji. 

The Arab Neighborhood is being hosted in Souk Okaz for the first time this year as part of Taif Season, which is running throughout August.

Taif Season, which started on Aug. 1, seeks to contribute to achieving the Kingdom’s Vision 2030 strategy, which aims to improve quality of life, raise living standards, and create career and investment opportunities.

Events throughout the month cover trade markets and tourist and historical monuments to enhance Taif’s historic and tourist status as a summer destination for Arabs and to promote the Kingdom as an international destination.