Etisalat first Mideast brand portfolio to touch $10 billion

Updated 22 January 2019
0

Etisalat first Mideast brand portfolio to touch $10 billion

Etisalat was named the “most valuable portfolio brand” in Middle East and North Africa (MENA) by Brand Finance on Tuesday.

It is the first Middle East group to break the $10 billion barrier in terms of wider portfolio value.

Etisalat boasts of a portfolio of brands such as Etisalat Misr, Mobily, Ufone, Maroc Telecom, PTCL and Etisalat Afghanistan. The company has seen a growth of 8 percent since last year, resulting in becoming the first Middle Eastern brand to hold such a wide portfolio. For the second consecutive year, Etisalat also retained its position as the most valuable consumer brand in the Middle East and Africa.

“We are proud to achieve the recognition as the most valuable portfolio brand and the first Middle Eastern brand to break the $10 billion barrier in terms of wider portfolio value in the MENA region,” said Saleh Abdullah Al-Abdooli, CEO of Etisalat Group.

He added: “Thanks to the UAE leadership’s support, vision and encouragement that helped Etisalat achieve this significant milestone surpassing some of the top renowned regional brands. This achievement is also due to our continuous efforts in digital transformation whereby we have amplified our reach and presence in a highly competitive marketplace by investing in new digital platforms and global brand-building initiatives. Etisalat’s success as a brand was also reinforced by the synergy of operating companies across our footprint, creating brand loyalty and enhanced engagement with our customers.” 

David Heigh, CEO of Brand Finance, said: “It is a real testament to the leadership of the UAE that Emirati brands are leading the charge for the Middle East, among the world’s most valuable brands. As celebrations for the ‘Year of Zayed’ wrap-up, we recognize the achievements, will and determination of the UAE’s founding father, the late Sheikh Zayed bin Sultan Al-Nahyan.”

Operating in 15 countries across Asia, Middle East and Africa, Etisalat’s success can also be attributed to its continued efforts in developing its customer loyalty programs, sports sponsorship commitments and in driving the digital future to empower societies. 

Brand Finance is an independent branded business valuation and strategy consultancy, and is the organization behind the Global 500 Brands and Telecom 300 league table of the world’s biggest brands ranked by their brand value.


Oman’s SalamAir marks 2 years of affordable travel

Updated 19 February 2019
0

Oman’s SalamAir marks 2 years of affordable travel

SalamAir recently celebrated two years of affordable travel to a growing range of destinations. This landmark occasion sees the airline mark various milestones, including the growth of operations and expansion of fleet and destinations.

Captain Mohamed Ahmed, CEO of SalamAir, said: “Our success so far has been built on the promise of offering a different proposition to travelers locally and regionally. We have been focused on providing guests with affordable, flexible and rewarding travel options across our expanding network. We have also been focused on optimizing our operations, while looking into the future by investing in one of the most in-demand aircraft, the A320neos, a model that promises to improve our passenger experience and efficiency. With the first one already delivered and flying, we will be adding five more A320neos taking our fleet size to nine, compared to three when we started two years ago.” 

Since its inaugural flight from Salalah to Muscat on Jan. 30, 2017, SalamAir has carried over 1.4 million passengers. The airline enjoyed a steady rise in passenger footfall powered by its expanding route network currently standing at 14 destinations, competitive price offers, as well as the customer-centric loyalty program “More on Air.”

The program rewards guests with a one-way airline ticket in exchange for 10 boarding passes collected within a year. The airline has three “easy fare” options: Light, Friendly and Flexi, as well as a fairly priced menu of extras, such as extra luggage allowance, seat selection and priority check-in options. The airline recently introduced a new meal menu onboard.

CEO Ahmed added: “With the arrival of the new fleet, we will open up new destinations, some of which will be the first time connecting through direct flights to Muscat like Alexandria in Egypt, plus some unique summer destinations. We will connect the rest of the GCC and increase the frequencies in many of our current destinations where we have seen increased demand.” 

SalamAir also offers its guests a selection of promotions, such as the “Tempting Tuesday” weekly deal on all fares.