Jaguar achieves strong growth in Saudi market

Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand.
Updated 23 January 2019
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Jaguar achieves strong growth in Saudi market

Mohamed Yousuf Naghi Motors (MYNM), the authorized dealer of Jaguar Land Rover in Saudi Arabia, has announced strong growth within the local automotive market during 2018 with sales showing a significant increase compared to 2017.

“Jaguar is one of the most prestigious automotive brands and owning a Jaguar vehicle is highly desirable among motorists worldwide,” said Andre Bonthuys, managing director of Jaguar Land Rover at MYNM. “However, it’s more affordable than most people think, due to competitive pricing, made even more attractive by our new five-year comprehensive service package which enables customers to enjoy worry-free ownership of their Jaguar. With a growing range of products within the Jaguar family, our customers now have a wide variety of sedans, SUVs and sports cars to choose from, all maintain the pure Jaguar DNA.

“Jaguar launched its first SUV, the F-Pace, in 2016, which is still showing a strong presence year after year with continuous sales growth during 2017 and 2018, followed by the 2018 launch of the new compact performance E-Pace designed to appeal to younger families and the Kingdom’s huge youth market.”

Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand. Prompted by the announcement of Saudi Arabia issuing driving licenses for women, Jaguar implemented its “Her Car Her Choice” initiative to educate women about Jaguar’s advanced safety factors, superior performance and state-of-the-art entertainment facilities. 

“The combination of beauty, luxury, safety and stylish design has attracted many females to purchase and experience Jaguar vehicles,” the automaker said in a statement.

To further increase brand awareness, in 2018 MYNM implemented a marketing campaign through various media channels, supported by a roadshow which visited the Kingdom’s main cities. The Jaguar Art of Performance Tour demonstrated the capabilities and performance of the leading British brand.

“Looking forward to further success in 2019, Mohamed Yousuf Naghi Motors continues to uphold its commitment to maintain the highest quality in providing its customers with a level of service that exceeds their highest expectations,” the press release said.


Saudi women boost Volkswagen sales in KSA

Updated 16 July 2019
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Saudi women boost Volkswagen sales in KSA

Samaco Automotive Company, the exclusive dealer for Volkswagen in Saudi Arabia, has announced a boost in sales to women following the first anniversary of women’s driving in the Kingdom. 

A milestone for women across the country with almost 50,000 driver licenses issued so far, the dealer has welcomed female drivers through the doors and as a result has experienced an increase in sales specifically to women, accounting for 25 percent of total sales so far for 2019. 

According to Samaco, the Volkswagen Tiguan is the No.1 choice for women and is preferred for its functionality and safety features. The Tiguan is closely followed by a popular car for larger families, the seven-seater Teramont — an SUV kitted with cutting-edge design and smart technology. 

Mohammed Moussa, general manager for Volkswagen at Samaco, said: “We are hugely proud to be a part of this exciting time for women across the country. Our increase in sales speak for themselves and we are honored to be the preferred choice for so many women and their families. With outstanding new models such as the latest Touareg and Teramont and the ever popular Tiguan, we have no doubt that Volkswagen will continue to play an exciting part of people’s journey to getting out onto the roads across Saudi Arabia.”

The increase in female Volkswagen owners in the Kingdom resulted in the first women’s car club forming earlier this year. Central to the creation of the club was Ammal Farhat, who has always been passionate about gender equality. She said the Volkswagen Women’s Car Club represents exactly that. 

“We were given the opportunity to drive a year ago and what a difference that year has made for thousands of women across Saudi Arabia. The Volkswagen Women’s Car Club unites us in a way that we never thought possible before. Now that we can get behind the wheel, we feel more empowered and have a greater sense of independence and control over our own lives,” said Farhat.

Samaco Automotive is the exclusive dealer of Audi, Volkswagen and Porsche cars in Saudi Arabia. The company provides a full range of services incorporating sales of new and pre-owned cars and commercial vehicles, leasing and full after-sales support with a dedicated service and parts team located at its showrooms and workshops in Jeddah, Riyadh and Alkhobar.