Jaguar achieves strong growth in Saudi market

Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand.
Updated 23 January 2019
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Jaguar achieves strong growth in Saudi market

Mohamed Yousuf Naghi Motors (MYNM), the authorized dealer of Jaguar Land Rover in Saudi Arabia, has announced strong growth within the local automotive market during 2018 with sales showing a significant increase compared to 2017.

“Jaguar is one of the most prestigious automotive brands and owning a Jaguar vehicle is highly desirable among motorists worldwide,” said Andre Bonthuys, managing director of Jaguar Land Rover at MYNM. “However, it’s more affordable than most people think, due to competitive pricing, made even more attractive by our new five-year comprehensive service package which enables customers to enjoy worry-free ownership of their Jaguar. With a growing range of products within the Jaguar family, our customers now have a wide variety of sedans, SUVs and sports cars to choose from, all maintain the pure Jaguar DNA.

“Jaguar launched its first SUV, the F-Pace, in 2016, which is still showing a strong presence year after year with continuous sales growth during 2017 and 2018, followed by the 2018 launch of the new compact performance E-Pace designed to appeal to younger families and the Kingdom’s huge youth market.”

Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand. Prompted by the announcement of Saudi Arabia issuing driving licenses for women, Jaguar implemented its “Her Car Her Choice” initiative to educate women about Jaguar’s advanced safety factors, superior performance and state-of-the-art entertainment facilities. 

“The combination of beauty, luxury, safety and stylish design has attracted many females to purchase and experience Jaguar vehicles,” the automaker said in a statement.

To further increase brand awareness, in 2018 MYNM implemented a marketing campaign through various media channels, supported by a roadshow which visited the Kingdom’s main cities. The Jaguar Art of Performance Tour demonstrated the capabilities and performance of the leading British brand.

“Looking forward to further success in 2019, Mohamed Yousuf Naghi Motors continues to uphold its commitment to maintain the highest quality in providing its customers with a level of service that exceeds their highest expectations,” the press release said.


Cartier unveils Coloratura at historic Riyadh palace

Updated 13 February 2019
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Cartier unveils Coloratura at historic Riyadh palace

Guests of Cartier were treated to an unforgettable evening at the late King Faisal’s palace Qasr Al-Maather, situated in the heart of the Alfaisal University in Riyadh, as the maison unveiled its latest high jewelry collection Coloratura. 

The evening was held under the patronage of Princess Maha bint Mishari, vice president of external relations and advancement at Alfaisal University. In her opening remarks, she said: “The new friendship between maison Cartier and Alfaisal University is about the shared values and goals that we have in the areas of education and the empowerment of women.”

Princess Maha added: “Cartier’s global efforts as well as the great heart and commitment of the entire Cartier team were so very apparent in the spectacular exhibition created, as evidenced by the great care taken in preparation of the historic venue for the evening’s event.” 

Coloratura took the guests on a journey to the four corners of the globe, symbolic of Cartier’s long-standing relationship with India, Africa and the Orient. With dynamic stone pairings, unexpected color palettes and the illusion of infinite movement, Coloratura also featured exclusive pieces, created by Cartier especially for its Saudi clients.

Held in one of the Kingdom’s most iconic building, Coloratura was presented in conjunction with an exhibition of pieces from the Cartier Patrimony Collection, especially flown in for the occasion and illustrating the maison’s main creative influences throughout its history. A key piece of the exhibition was the Asma Allah Al-Husna bracelet, featuring a 19th century Islamic arts inspired creation.

“The legacy of the House of Cartier is ensured through the brilliance of its artisans, as is the legacy of Alfaisal ensured through that of its students. Shared values, mutual interests, and a commitment to education are what binds this collaboration for now, and for success in all its future endeavors to come,” said Princess Maha.

The guests witnessed and appreciated Cartier’s mastery of fine craftsmanship through pieces from the Tutti Frutti collection. A marriage of texture, color and form with sapphires, rubies and emeralds, Tutti Frutti possesses a unique style that dates back to the 1920s. 

“After Paris, Tokyo and Seoul, we are proud to offer our Saudi clients this stunning showcase of Cartier’s know-how in their home country,” said Alban du Mesnil du Buisson, managing director Cartier Saudi Arabia. 

“We are very pleased to have our event open to the public on one of the exhibition days, and truly honored to host it inside this unique and culturally significant structure that symbolizes the Kingdom’s commitment to nurturing and educating its community and youth — a philosophy that echoes Cartier’s values,” he added.