Alexander McQueen shines a light on Nora Attal

Nora Attal walked the runway for Alexander McQueen last year. (Getty Images)
Updated 26 January 2019

Alexander McQueen shines a light on Nora Attal

DUBAI: British-Moroccan model Nora Attal is one of seven rising stars to be chosen for Alexander McQueen’s latest campaign.
The spring/summer 2019 campaign was shot by British fashion and documentary photographer Jamie Hawkesworth, who has worked with the likes of J.W. Anderson, Loewe, Marni, Miu Miu and Tiffany & Co. in the past.

The black-and-white campaign features US model Binx Walton, China’s Chunjie Liu, Scottish model Jean Campbell, Jill Kortleve, British model Kesewa Aboah, Dutch beauty Lara Stone and Attal herself.
Designed by the label’s creative director Sarah Burton, the collection has a decidedly Western feel to it, with leather and lace, nipped waists, heavy belts and lace-up boots paired with intricate silver jewelry.
The campaign photographs feature the Neolithic monument of Avebury, in southwest England. One of the best-known prehistoric sites in Britain, it contains the largest megalithic stone circle ever discovered and is thought to predate Stonehenge.
Attal shared the photos on her Instagram account over the weekend, just days after she shared snaps of her turn on the catwalk for the likes of Christian Dior and Chanel at Paris Couture Week, which wrapped up on Jan. 24.
The year has gotten off to a busy start for Attal, who was similarly in demand in 2018, when she took to the catwalk for Elie Saab, Loewe and Dior during Paris Fashion Week in September and starred in Italian fashion label Versace’s summer advert campaign.
In May, luxury e-retailer Farfetch launched in the Middle East with a little help from the young model.
She starred in a photoshoot wearing pieces from collections on sale on the platform. The colorful photographs were accompanied by a snappy, chatty interview with the young model.
Readers got the chance to gain insight into her earliest fashion memories and learn some off-the-cuff facts about the star.
“Recently I’ve been obsessed with noughties trends. Everyone was so cool and effortless back then. Now I go out in a full Juicy Couture tracksuit with no shame,” she told Farfetch at the time.
“If I wasn’t a model, I’d probably be at university, studying to get into something like criminal investigations, profiling or law,” she added.

Yousra Elsadig brings her modest style to LFW

An image from the show in London. (Frederico Velez)
Updated 21 February 2019

Yousra Elsadig brings her modest style to LFW

DUBAI: An independent showcase of emerging designers held during London Fashion Week, Fashion Scout once again lived up to its name — scouting out and presenting talented designers from across the globe from Feb. 15-17.

Arab News went along to a showing by a UK-based designer Yousra Elsadig, whose Boutique De Nana collection paid tribute to her former home country, Sudan.

“I am trying to depict the beauty of my homeland. It’s so heart-breaking to see what’s happening in Sudan. I want to dedicate this collection to my country and to put the focus on freedom, justice and peace,” she said.

Elsadig, who was named “Woman of the Year” by Barclays in 2017 and “Designer of The Year 2016 by the Modest Association of London, designs for women who want to dress modestly, but with imagination and style.

“The modest element is very important to me — women can be beautiful, feminine and modest,” she said.

Her designs have a simplicity, charm and quirkiness that comes partly from the use of recycled fabrics, as sustainability is a key message she wants to get across. 

Elsadig is unusual in combining her designer role with a full-time degree in optometry. In fact, the day before her LFW show, she sat an exam and then drove from her home in Wales to London. 

She is also the mother of two young girls, but if that’s a lot to juggle it doesn’t show. She was a bundle of warmth and energy backstage — calmly briefing the models.

Her family left Sudan when she was very young and she grew up in Canada. Her family then left Canada to live in Wales in the UK.

It was in Cardiff that she met her mentor, designer Sarah Valentin, who was teaching community sewing and textile classes with a special focus on recycling and sustainability. Valentin said she is thrilled to see Elsadig achieving such success.

“I saw her potential and creative ideas. It’s incredible that she is showing here at London Fashion Week.  I’m so proud of her,” she said.

As the models moved gracefully through the room, the clothes gave off a sense of confident, graceful and highly individual style — perfect for the modern, modest woman of today.