Huawei launches 5G multi-mode chipset and 5G CPE Pro

CEO of Huawei’s Consumer Business Group Richard Yu said the Balong 5000 will open up a whole new world to consumers.
Updated 28 January 2019
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Huawei launches 5G multi-mode chipset and 5G CPE Pro

Huawei officially launched its 5G multi-mode chipset Balong 5000 on Monday — along with the first commercial 5G device powered by it, the Huawei 5G CPE Pro. The tech giant claims that together, these two new products provide the world’s fastest wireless connections for one’s smartphone, home, at the office and on-the-go.

Balong 5000 officially unlocks the 5G era. This chipset supports a broad range of 5G products in addition to smartphones, including home broadband devices, vehicle-mounted devices and 5G modules. 

“The Balong 5000 will open up a whole new world to consumers,” said CEO of Huawei’s Consumer Business Group Richard Yu. “It will enable everything to sense, and will provide the high-speed connections needed for pervasive intelligence. Powered by the Balong 5000, the Huawei 5G CPE Pro enables consumers to access networks more freely and enjoy an incredibly fast connected experience. Huawei has an integrated set of capabilities across chips, devices, cloud services and networks. Building on these strengths, as the leader of the 5G era, we will bring an inspired, intelligent experience to global consumers in every aspect of their lives.”

Balong 5000 supports 2G, 3G, 4G and 5G on a single chip. It reduces latency and power consumption when exchanging data between different modes, and will significantly enhance user experience in the early stages of commercial 5G deployment. 

“Balong 5000 is the first chipset to perform to industry benchmarks for peak 5G download speeds. At sub-6 GHz (low-frequency bands, the main spectrum used for 5G), Balong 5000 can achieve download speeds up to 4.6 Gbps. On mmWave spectrum (high-frequency bands used as extended spectrum for 5G), Balong 5000 can achieve download speeds up to 6.5 Gbps — 10 times faster than top 4G LTE speeds on the market today,” Huawei said.


SADAFCO program highlights importance of milk

Updated 22 April 2019
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SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.