New McLaren Automotive showroom opens in Riyadh

VIPs, officials and supercar enthusiasts from the capital city and surrounding areas attended the inauguration ceremony at Imall, Al-Nakheel district. (Photo/Supplied)
Updated 30 January 2019
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New McLaren Automotive showroom opens in Riyadh

McLaren Automotive, represented by Nahwasharq Co. Ltd. in the Kingdom, recently opened a new retail facility in Riyadh. Following new openings in Dubai, Beirut and Bahrain, the British creator of luxury sports cars and supercars, continues to expand its presence in the Middle East as part of its Track25 business plan.

VIPs, officials and supercar enthusiasts from the capital city and surrounding areas attended the inauguration ceremony at Imall, Al-Nakheel district. The new sales facility offers over 600 square meters of space to display seven cars in McLaren’s growing high-performance vehicle range, which encompasses the Sports, Super and Ultimate Series. 

The showroom’s modern design features the brand’s latest visual identity and a custom-made graphic featuring Arabic calligraphy dominates the walls from the ground floor up to the mezzanine office level. 

Visitors can enjoy a coffee bar and utilize the high-tech configuration lounge which gives customers the ability to design interior and exterior aspects of their McLaren visually on a 65-inch touch point screen. 

The retail experience is complemented by the neighboring after-sales facility, offering clients professional technical service and assistance through McLaren-trained service personnel. 

“Saudi Arabia is an important market for McLaren and key to our success in the Middle East region. We are pleased to have Nahwasharq Co. Ltd. on board as a strong retail partner,” said Brett Soso, managing director of Middle East, Africa and Latin America for McLaren Automotive.

“We are proud to represent McLaren Automotive in Saudi Arabia. With state-of-the-art facilities, a qualified service team and exceptional products, we are confident that we will deliver a professional and engaging customer experience that is representative of the McLaren brand,” said Elie Chahine Badr, CEO of Nahwasharq Co. Ltd

The showroom opening ceremony featured the unveiling of the McLaren Senna, the company’s “ultimate road-legal track car.” 

It was named after the legendary McLaren Formula 1 driver, Ayrton Senna who won all three of his world championships at the wheel of a McLaren. 

McLaren Automotive was launched in 2010 and is now the largest part of the McLaren Group. Every vehicle is hand-assembled at the McLaren Production Center (MPC) in Woking, Surrey, England.

The company has three defined product families: Sports Series, Super Series and Ultimate Series, which are retailed through over 80 retailers in 30 markets around the world.

Announced in 2018, the company’s Track25 business plan will see it invest £1.2billion ($1.6 billion) in research and development to deliver 18 new cars or derivatives by the end of 2025.


Rove At The Park opens in Dubai Parks and Resorts

Updated 17 June 2019
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Rove At The Park opens in Dubai Parks and Resorts

Rove Hotels, a contemporary midscale hotel brand, has opened its sixth hotel in Dubai — Rove At The Park — in Dubai Parks and Resorts, the largest integrated theme park destination in the region. As the opening offer, guests can stay at Rove At The Park for 199 dirhams ($54) per night inclusive of two tickets to Dubai Parks and Resorts.
Rove At The Park has 579 rooms and interconnecting family rooms. Guests at Dubai Parks and Resorts can access more than 100 fun rides and attractions spread across Motiongate Dubai, Bollywood Parks Dubai, Legoland Dubai and Legoland Water Park. This is in addition to free access to themed zones, street ambiance and numerous shops and restaurants at Riverland Dubai.
On the opening of the new hotel, Paul Bridger, corporate director of operations, Rove Hotels, said: “Guests love Rove Hotels for their convenient locations, funky interiors, chilled ambience and great service, which have made the brand one of the most popular in the city. We are excited to open Rove At The Park, our sixth and largest property in Dubai. The hotel offers a launchpad to discover Dubai Parks and Resorts and the rest of the city.”
Ahmed Al-Rayyes, chief retail and hospitality officer, DXB Entertainments, the company that owns Dubai Parks and Resorts, said:
“Dubai Parks and Resorts is a dynamic leisure destination with attractions that appeal to families, couples, and theme park enthusiasts from around the globe. With the opening of Rove At The Park, guests will have easy access to a vibrant new hotel that is perfect for residents looking for a quick weekend getaway. Opening a second hotel is part of Dubai Parks and Resorts’ strategy to have more than 1,300 keys at the destination by the second half of 2020. We look forward to welcoming even more tourists who will now be able to enjoy rides and attractions at the park, with the option of a conveniently located hotel in the vicinity.”
Rove At The Park is just over half an hour drive from the Dubai International Airport and the Al-Maktoum International Airport. Additionally, the hotel is just minutes away from the future Expo 2020 location, making it convenient for visitors traveling to the exhibition.
The design of Rove At The Park is inspired by the local area and uses art to tell stories and offer Instagrammable moments throughout the hotel. All 579 rooms house a 48-inch interactive TV screen with a smart media hub and free Wi-Fi. The rooms have designer mattresses, pull-out beds for extra guests, a mini-fridge, a large safe, and a modern bathroom with power rain showers.