New McLaren Automotive showroom opens in Riyadh

VIPs, officials and supercar enthusiasts from the capital city and surrounding areas attended the inauguration ceremony at Imall, Al-Nakheel district. (Photo/Supplied)
Updated 30 January 2019
0

New McLaren Automotive showroom opens in Riyadh

McLaren Automotive, represented by Nahwasharq Co. Ltd. in the Kingdom, recently opened a new retail facility in Riyadh. Following new openings in Dubai, Beirut and Bahrain, the British creator of luxury sports cars and supercars, continues to expand its presence in the Middle East as part of its Track25 business plan.

VIPs, officials and supercar enthusiasts from the capital city and surrounding areas attended the inauguration ceremony at Imall, Al-Nakheel district. The new sales facility offers over 600 square meters of space to display seven cars in McLaren’s growing high-performance vehicle range, which encompasses the Sports, Super and Ultimate Series. 

The showroom’s modern design features the brand’s latest visual identity and a custom-made graphic featuring Arabic calligraphy dominates the walls from the ground floor up to the mezzanine office level. 

Visitors can enjoy a coffee bar and utilize the high-tech configuration lounge which gives customers the ability to design interior and exterior aspects of their McLaren visually on a 65-inch touch point screen. 

The retail experience is complemented by the neighboring after-sales facility, offering clients professional technical service and assistance through McLaren-trained service personnel. 

“Saudi Arabia is an important market for McLaren and key to our success in the Middle East region. We are pleased to have Nahwasharq Co. Ltd. on board as a strong retail partner,” said Brett Soso, managing director of Middle East, Africa and Latin America for McLaren Automotive.

“We are proud to represent McLaren Automotive in Saudi Arabia. With state-of-the-art facilities, a qualified service team and exceptional products, we are confident that we will deliver a professional and engaging customer experience that is representative of the McLaren brand,” said Elie Chahine Badr, CEO of Nahwasharq Co. Ltd

The showroom opening ceremony featured the unveiling of the McLaren Senna, the company’s “ultimate road-legal track car.” 

It was named after the legendary McLaren Formula 1 driver, Ayrton Senna who won all three of his world championships at the wheel of a McLaren. 

McLaren Automotive was launched in 2010 and is now the largest part of the McLaren Group. Every vehicle is hand-assembled at the McLaren Production Center (MPC) in Woking, Surrey, England.

The company has three defined product families: Sports Series, Super Series and Ultimate Series, which are retailed through over 80 retailers in 30 markets around the world.

Announced in 2018, the company’s Track25 business plan will see it invest £1.2billion ($1.6 billion) in research and development to deliver 18 new cars or derivatives by the end of 2025.


Cartier unveils Coloratura at historic Riyadh palace

Updated 13 February 2019
0

Cartier unveils Coloratura at historic Riyadh palace

Guests of Cartier were treated to an unforgettable evening at the late King Faisal’s palace Qasr Al-Maather, situated in the heart of the Alfaisal University in Riyadh, as the maison unveiled its latest high jewelry collection Coloratura. 

The evening was held under the patronage of Princess Maha bint Mishari, vice president of external relations and advancement at Alfaisal University. In her opening remarks, she said: “The new friendship between maison Cartier and Alfaisal University is about the shared values and goals that we have in the areas of education and the empowerment of women.”

Princess Maha added: “Cartier’s global efforts as well as the great heart and commitment of the entire Cartier team were so very apparent in the spectacular exhibition created, as evidenced by the great care taken in preparation of the historic venue for the evening’s event.” 

Coloratura took the guests on a journey to the four corners of the globe, symbolic of Cartier’s long-standing relationship with India, Africa and the Orient. With dynamic stone pairings, unexpected color palettes and the illusion of infinite movement, Coloratura also featured exclusive pieces, created by Cartier especially for its Saudi clients.

Held in one of the Kingdom’s most iconic building, Coloratura was presented in conjunction with an exhibition of pieces from the Cartier Patrimony Collection, especially flown in for the occasion and illustrating the maison’s main creative influences throughout its history. A key piece of the exhibition was the Asma Allah Al-Husna bracelet, featuring a 19th century Islamic arts inspired creation.

“The legacy of the House of Cartier is ensured through the brilliance of its artisans, as is the legacy of Alfaisal ensured through that of its students. Shared values, mutual interests, and a commitment to education are what binds this collaboration for now, and for success in all its future endeavors to come,” said Princess Maha.

The guests witnessed and appreciated Cartier’s mastery of fine craftsmanship through pieces from the Tutti Frutti collection. A marriage of texture, color and form with sapphires, rubies and emeralds, Tutti Frutti possesses a unique style that dates back to the 1920s. 

“After Paris, Tokyo and Seoul, we are proud to offer our Saudi clients this stunning showcase of Cartier’s know-how in their home country,” said Alban du Mesnil du Buisson, managing director Cartier Saudi Arabia. 

“We are very pleased to have our event open to the public on one of the exhibition days, and truly honored to host it inside this unique and culturally significant structure that symbolizes the Kingdom’s commitment to nurturing and educating its community and youth — a philosophy that echoes Cartier’s values,” he added.