McLaren Automotive, represented by Nahwasharq Co. Ltd. in the Kingdom, recently opened a new retail facility in Riyadh. Following new openings in Dubai, Beirut and Bahrain, the British creator of luxury sports cars and supercars, continues to expand its presence in the Middle East as part of its Track25 business plan.
VIPs, officials and supercar enthusiasts from the capital city and surrounding areas attended the inauguration ceremony at Imall, Al-Nakheel district. The new sales facility offers over 600 square meters of space to display seven cars in McLaren’s growing high-performance vehicle range, which encompasses the Sports, Super and Ultimate Series.
The showroom’s modern design features the brand’s latest visual identity and a custom-made graphic featuring Arabic calligraphy dominates the walls from the ground floor up to the mezzanine office level.
Visitors can enjoy a coffee bar and utilize the high-tech configuration lounge which gives customers the ability to design interior and exterior aspects of their McLaren visually on a 65-inch touch point screen.
The retail experience is complemented by the neighboring after-sales facility, offering clients professional technical service and assistance through McLaren-trained service personnel.
“Saudi Arabia is an important market for McLaren and key to our success in the Middle East region. We are pleased to have Nahwasharq Co. Ltd. on board as a strong retail partner,” said Brett Soso, managing director of Middle East, Africa and Latin America for McLaren Automotive.
“We are proud to represent McLaren Automotive in Saudi Arabia. With state-of-the-art facilities, a qualified service team and exceptional products, we are confident that we will deliver a professional and engaging customer experience that is representative of the McLaren brand,” said Elie Chahine Badr, CEO of Nahwasharq Co. Ltd
The showroom opening ceremony featured the unveiling of the McLaren Senna, the company’s “ultimate road-legal track car.”
It was named after the legendary McLaren Formula 1 driver, Ayrton Senna who won all three of his world championships at the wheel of a McLaren.
McLaren Automotive was launched in 2010 and is now the largest part of the McLaren Group. Every vehicle is hand-assembled at the McLaren Production Center (MPC) in Woking, Surrey, England.
The company has three defined product families: Sports Series, Super Series and Ultimate Series, which are retailed through over 80 retailers in 30 markets around the world.
Announced in 2018, the company’s Track25 business plan will see it invest £1.2billion ($1.6 billion) in research and development to deliver 18 new cars or derivatives by the end of 2025.