New McLaren Automotive showroom opens in Riyadh

VIPs, officials and supercar enthusiasts from the capital city and surrounding areas attended the inauguration ceremony at Imall, Al-Nakheel district. (Photo/Supplied)
Updated 30 January 2019

New McLaren Automotive showroom opens in Riyadh

McLaren Automotive, represented by Nahwasharq Co. Ltd. in the Kingdom, recently opened a new retail facility in Riyadh. Following new openings in Dubai, Beirut and Bahrain, the British creator of luxury sports cars and supercars, continues to expand its presence in the Middle East as part of its Track25 business plan.

VIPs, officials and supercar enthusiasts from the capital city and surrounding areas attended the inauguration ceremony at Imall, Al-Nakheel district. The new sales facility offers over 600 square meters of space to display seven cars in McLaren’s growing high-performance vehicle range, which encompasses the Sports, Super and Ultimate Series. 

The showroom’s modern design features the brand’s latest visual identity and a custom-made graphic featuring Arabic calligraphy dominates the walls from the ground floor up to the mezzanine office level. 

Visitors can enjoy a coffee bar and utilize the high-tech configuration lounge which gives customers the ability to design interior and exterior aspects of their McLaren visually on a 65-inch touch point screen. 

The retail experience is complemented by the neighboring after-sales facility, offering clients professional technical service and assistance through McLaren-trained service personnel. 

“Saudi Arabia is an important market for McLaren and key to our success in the Middle East region. We are pleased to have Nahwasharq Co. Ltd. on board as a strong retail partner,” said Brett Soso, managing director of Middle East, Africa and Latin America for McLaren Automotive.

“We are proud to represent McLaren Automotive in Saudi Arabia. With state-of-the-art facilities, a qualified service team and exceptional products, we are confident that we will deliver a professional and engaging customer experience that is representative of the McLaren brand,” said Elie Chahine Badr, CEO of Nahwasharq Co. Ltd

The showroom opening ceremony featured the unveiling of the McLaren Senna, the company’s “ultimate road-legal track car.” 

It was named after the legendary McLaren Formula 1 driver, Ayrton Senna who won all three of his world championships at the wheel of a McLaren. 

McLaren Automotive was launched in 2010 and is now the largest part of the McLaren Group. Every vehicle is hand-assembled at the McLaren Production Center (MPC) in Woking, Surrey, England.

The company has three defined product families: Sports Series, Super Series and Ultimate Series, which are retailed through over 80 retailers in 30 markets around the world.

Announced in 2018, the company’s Track25 business plan will see it invest £1.2billion ($1.6 billion) in research and development to deliver 18 new cars or derivatives by the end of 2025.


Resort in Oman offers camping adventures

Updated 19 August 2019

Resort in Oman offers camping adventures

Al-Baleed Resort Salalah by Anantara in southern Oman has unveiled its new Luxe Mobile Camping Adventures. In collaboration with travel specialist Oman Expeditions, this offering is the first bespoke luxury mobile camping experience to take guests across the diverse terrain of the Dhofar province from the mountains to the desert to the sea. 

Set between a relaxing stay at the beachside resort in Salalah, the camping adventures offer tailored itineraries of varying lengths. Activities and camp locations allow guests to discover a wilderness of star-studded skies, vast deserts, rugged mountains and long, empty beaches. Southern Oman is said to be an uncharted destination and one of the only places where the true culture of old Arabia is still alive.

Drawing on the vast country knowledge and experience of Oman Expedition’s founder Sean Nelson, these new experiences weave in the rich, traditional heritage and magnificent natural environment of the region to create rare and memorable expeditions for resort guests while continuing to provide the luxury and comfort they desire. 

A former officer in the British Royal Marines and Royal Army of Oman’s Desert Regiment, Nelson has been nominated annually for the Conde Nast Top Travel Specialist for Oman since 2012. A leading private travel specialist, he is renowned for his rich and varied experience of the country. Before setting up Oman Expeditions, Nelson founded Hud Hud Travels in 2006, Oman’s northern-based provider of professionally run private luxury camps and events. 

Traveling via luxury 4x4 vehicles, a sample itinerary would include two nights camping with three days of various activities. Guests may choose to venture deep into the most remote parts of the world’s largest sand desert to find peace and solitude amidst magnificent sweeping dunes reaching up to 200 meters in the Empty Quarter. For a seaside option, guests can camp on a stretch of wild and secluded beach along the Dhofar coastline where they will encounter an array of wildlife including spinner dolphins, green turtles and coastal bird life as well as swim and snorkel in the crystal clear water 30 meters from their tent. In the foothills of the Dhofar mountains, guests can step back in time on a trek with camels along the same ancient frankincense trading routes that these prized animals have been following for over 2,000 years.

Oman Expeditions also brings together Dhofar’s top local contacts from guides, drivers and chefs to camel herders, artisans and religious scholars to ensure clients have an enriching and authentic experience. In addition, expeditions are accompanied by members of the Mahrah, a tribe who have traveled along frankincense trading routes with their camels since the time of the Queen of Sheba.