‘Marvel Experience’ show debuts in Jeddah on Sunday

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Marvel breaks new ground in Saudi Arabia as iconic superheroes like Captain America will appear in virtual reality in the Middle East for the first time. (Shutterstock)
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Updated 03 February 2019
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‘Marvel Experience’ show debuts in Jeddah on Sunday

  • Saudi Arabia will be the first country in region to host interactive show

JEDDAH: “The Marvel Experience” virtual reality show is coming to Saudi Arabia, and will visit Jeddah and Riyadh as part of its tour of the Kingdom.
“Marvel Experience KSA” will be the first time iconic superheroes like Captain America and the Hulk have appeared in virtual reality in the Middle East, when the show debuts at the Jeddah Waterfront on Sunday.
Produced by the Saudi General Entertainment Authority and Los Angeles-based company and live-action specialists Hero Ventures, it will give audiences the opportunity to experience the “Marvel Universe” in person.
The shows will be run by LuxuryKSA, and housed in large, temporary dome complexes, with extensive 3-D animation, state-of-the-art resources and technology, and interactive virtual reality games with exciting story lines.
Audiences will, for example, get the chance to defend the Earth in an epic 360-degree immersive experience, alongside their Marvel heroes and under the supervision of “Agents of S.H.I.E.L.D.” character Nick Fury.
Rick Licht, CEO of Hero Ventures, said: “Having Marvel break new ground in Saudi Arabia is absolutely fantastic! Fans in this region will be overwhelmed by our show, as they will be able to witness and experience technological advances in entertainment that are practically beyond imagination.”
Brian Crosby, creative director of Marvel Themed Entertainment, said: “We couldn’t be more thrilled to bring ‘The Marvel Experience’ to the people of Saudi Arabia.”
“Marvel has, and always will be, a story that is grounded in the world outside your window, filled with characters like Spider-Man, Captain America, the Hulk and many others, who face challenges and rise up to become something more.”
“‘The Marvel Experience’ allows fans of all ages to live out their own adventures and become a part of the ‘Marvel Universe.’ The collaboration between us at Marvel and the phenomenal team at Hero Ventures has been a labor of love for all involved, and I hope each of our guests senses that the minute they walk through our doors. Through comic books, television, film, video games and themed entertainment, Marvel is about a story. And this story is yours.”
Marvel Entertainment, LLC, is one of the world’s most prominent character-based entertainment companies, built on a library of over 8,000 characters created since 1939.
Now owned by the Walt Disney Co., it has moved gradually from comic books, its original platform, to television, video games and movies; to date, its films have grossed over $12 billion worldwide.


Steps taken to meet growing demand for Muslim holy water

Updated 12 min 33 sec ago
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Steps taken to meet growing demand for Muslim holy water

  • Saudi government takes special measures to ensure uninterrupted supply of the water to the Two Holy Mosques
  • Zamzam water is drawn from a 30-meter well in the basement of the Grand Mosque in Makkah

JEDDAH: The very mention of the word “Zamzam” evokes a feeling of awe in the hearts of the faithful. Zamzam water is considered holy in Islam. 

It is found in a 30 meter well in the basement of the Grand Mosque in Makkah, about 20 meters east of the Kaaba. The water is believed to possess healing qualities, and is treated with reverence by all Muslims.

The Saudi government takes special measures to ensure there is an uninterrupted supply of the water to the Two Holy Mosques all year round, and to pilgrims during the Hajj and Umrah seasons.

In addition to the King Abdullah bin Abdul Aziz Zamzam Water Project, the Zamzam bottling plant operates with a separate mission under the United Office of Zamazemah in Makkah.

Zamzam water is produced by the King Abdullah bin Abdul Aziz Zamzam Water Project, which is operated by the National Water Co., and whose new bottling plant can produce up to 30,000 liters per hour.

The construction of the new plant began in 2014. Originally consisting of two production lines, a third was added in 2017, which massively increased production capacity. With the water being dispensed into 200 milliliter bottles, it means that the plant can produce well in excess of 150,000 bottles per hour. 

The bottles are then distributed to pilgrims upon arrival in Makkah, and, under the Zamzam Water Additional Services program, are also made available near the central area of Makkah’s Grand Mosque and in other holy places, such as Mina and Arafat. 

Two further expansion phases are currently underway at the site, which also houses its administrative center, including the management and marketing departments.

Two weeks ago, meanwhile, the Saudi Shoura Council approved a new project proposal by Arbab Al-Tawaif Establishments. The project will aim to enhance the competence of employees in Hajj and Umrah services. 

It will also look to restructure Arbab Al-Tawaif, and transform its establishments from individual institutions into companies, working to ensure they provide better standards of service to pilgrims from outside Saudi Arabia.