10th Decofair opens doors in Riyadh today

The event, which is being held for the first time in the Saudi capital, is expected to attract a huge number of exhibitors.
Updated 04 February 2019
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10th Decofair opens doors in Riyadh today

The 10th edition of Decofair, an exclusive furniture and design exhibition, kicks off today at the Riyadh International Convention and Exhibition Center, under the patronage of Prince Sattam bin Khalid bin Nasser. The event, which is being held for the first time in the Saudi capital, is expected to attract a huge number of exhibitors.
Director of Decofair Sherine Kerkadan said that she hoped the ideas and experiences at the event are translated into practice through the establishment of branches for the participating companies in Saudi Arabia, in light of the availability of manpower, the Kingdom’s location and access to raw materials at a competitive cost.
“The opportunity to meet these unique international companies of lighting, furniture, design materials and services and home décor under one roof provides a unique business platform to create an investment atmosphere that contributes to supporting and enhancing several areas based on this fair and its mission,” she added.
Decofair attracts national, regional and global attention of many Saudi and international manufacturers of furniture and furnishings. The fair will be held from Feb. 4-6, with the participation of 10 countries and more than 125 brands.
The previous nine editions of the exhibition were held in Jeddah.
Decofair represents an effective business platform for trade cooperation and exchange of experiences, which comes within the framework of boosting the aspirations of the Saudi market and in line with Saudi Vision 2030.
Studies reveal that the Saudi furniture market will see considerable competition as the number of housing units increase, which in turn will increase the demand for furniture, decoration, lighting and accessories.
The Kingdom is expected to account for 12 percent of the total furniture trade in the Middle East region with a value amounting to $100 billion by 2020.
According to the General Authority for Statistics, the number of Saudi families increased to 3.6 million by mid 2018, increasing the number of housing units — whether owned or leased — at a rate of 3.43 percent compared to mid 2017. The rate of housing units, whether owned or leased by Saudi families was 60.49 percent, a figure that will increase the demand for furniture, furnishings and decoration. Decofair is attended by international companies from several countries including Portugal, Italy, India, Poland, Slovenia, Ghana, Hong Kong, China, Jordan and Bahrain as well as Saudi companies. In addition to industrial opportunities, the event will also promote cultural diversity.


Bosch opens flagship store in Jeddah

Updated 16 February 2019
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Bosch opens flagship store in Jeddah

European home appliances brand Bosch has opened its flagship store in the Kingdom. The showroom, located in the heart of Jeddah, was recently inaugurated in the presence of Holger G. Ziegeler, the German consul general in Jeddah. 

Spread across 300 square meters of built-up area, the new Bosch store makes room for a product display ranging over 100 different appliances and models, all designed by German engineers. 

The showroom follows a two-story structure, with the ground floor dedicated to product showcases according to themes and categories. 

It hosts a welcome area, a brand heritage and innovation wall along with areas dedicated to kitchen inspiration, cooling, laundry, cooking and baking. The floor above makes room for a live cooking area and a “Perfect Kitchen” concept. 

“Our new flagship store strengthens our brand presence in the Saudi market and complements our existing network of outlets — which are currently in shop-in-shop forms,” said BSH Home Appliances CEO Tomas Alonso.

He added: “This purpose-built space will help us deliver the quality, innovation, design intelligence and efficiency that Bosch stands for. Bosch prioritizes innovation in the service of a healthy balanced life, and I look forward to people exploring the concept themselves in this beautiful new space.” 

The showroom will also showcase the strides Bosch is making toward intelligent eco-friendliness, where appliances reduce their energy and water footprints. Consumers not only give back to the environment but also save costs through reduced utility bills. 

The store, operated by Bosch Home Appliances Saudi Arabia distributor and partner Abdul Latif Jameel Electronics, also serves as a logistics hub for Bosch products across the Kingdom.

“Bosch products have proved very popular with Saudi households thanks to the brand’s association with quality, trust and excellent design. Bosch products are invented for life, with the goal of making life noticeably easier, healthier and more balanced. We are proud to be exclusive partners and distributors of Bosch in the Kingdom, and are delighted to be able to welcome customers to a new, easily accessible location,” said Hisham Hamza, CEO of Abdul Latif Jameel Electronics.

The showroom is open from 9 a.m. until 9 p.m., Saturday to Thursday.

BSH Bosch und Siemens Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. 

The group was founded in 1967 as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). Today, BSH operates 40 factories in 13 countries in Europe, the US, Latin America and Asia.