Chopard reimagines floral cluster in new line

Each cluster in the ‘Magical Setting’ collection is centered on a significant single stone and encircled throughout with other unusually large stones.
Updated 04 February 2019

Chopard reimagines floral cluster in new line

Swiss watchmaker and jeweler Chopard has launched a new collection, Magical Setting, comprising cluster rings, pendants and earrings. An innovative setting allows the diamonds and precious colored stones to shine as never before. 

“In this dynamic reimagining of one of the noblest and most enduring jewelry classics — the floral cluster — Caroline Scheufele, co-president and artistic director of Chopard, unlocks the intense light and luster deep in the soul of a gemstone while unleashing the full emotional power at the heart of the jewel,” a press release said.

The collection offers a choice of jewels set with diamonds only, or with diamonds and blue sapphires from Sri Lanka, rubies from Mozambique/Madagascar or emeralds from Colombia/Zambia. Each cluster is centered on a significant single stone and encircled throughout with other unusually large stones.

“The dramatic light show performed by the jewels is achieved by an innovative setting technique, painstakingly developed by Chopard’s master artisans, and inspired by Caroline Scheufele’s long-cherished dream of intensifying the life and light of a gemstone, while enhancing the presence and personality of the jewel,” the Swiss maison said.

While the center stone of each cluster is set in barely there claws, the surrounding stones are held in place, as if by magic, with no visible means of support, and no metal visible from the front or top of the jewel. Instead, the cluster is underpinned by an entirely new structure, exclusive to Chopard. This means that the light can flow freely in and out and around the gemstones, rippling across the surface of the stones and unimpeded by the opacity of metal constraints.

With the Magical Setting collection, Scheufele re-works one of the most classic of jewelry expressions. The cluster design can be traced back to the 14th century, originating perhaps in medieval ring-brooches worn to fasten cloaks or tunics, and developing into huge, elaborate gem-smothered circles. The cluster blossomed in the 17th and 18th centuries as a stylized interpretation of the flower — the earliest of adornments — at a time when diamonds, newly discovered in Brazil during the 1720s, were becoming more available and desirable to a new and wealthy merchant class. Through the 19th century, the cluster took the form of a single and usually important colored stone, encircled by diamonds.

The Magical Setting collection is an evolution of Chopard’s most famous creation, Happy Diamonds.

“In 1976, Chopard stunned the jewelry world with Happy Diamonds, joyful little diamonds that broke free from the restraints of outdated conventions, free to dance, play and move, mischievous, young-at-heart. The timing was perfect: Happy Diamonds became an emblem of social and cultural change, of the new freedom of femininity,” Chopard said. 

“Now, once again, with perfect timing, the Magical Setting collection reflects today’s mood of female empowerment: These are jewels for women who are free to express their femininity however they wish, with no limitations, their spirits soaring, like Magical Setting, upwards into the light.”

Bosch opens flagship store in Jeddah

Updated 16 February 2019

Bosch opens flagship store in Jeddah

European home appliances brand Bosch has opened its flagship store in the Kingdom. The showroom, located in the heart of Jeddah, was recently inaugurated in the presence of Holger G. Ziegeler, the German consul general in Jeddah. 

Spread across 300 square meters of built-up area, the new Bosch store makes room for a product display ranging over 100 different appliances and models, all designed by German engineers. 

The showroom follows a two-story structure, with the ground floor dedicated to product showcases according to themes and categories. 

It hosts a welcome area, a brand heritage and innovation wall along with areas dedicated to kitchen inspiration, cooling, laundry, cooking and baking. The floor above makes room for a live cooking area and a “Perfect Kitchen” concept. 

“Our new flagship store strengthens our brand presence in the Saudi market and complements our existing network of outlets — which are currently in shop-in-shop forms,” said BSH Home Appliances CEO Tomas Alonso.

He added: “This purpose-built space will help us deliver the quality, innovation, design intelligence and efficiency that Bosch stands for. Bosch prioritizes innovation in the service of a healthy balanced life, and I look forward to people exploring the concept themselves in this beautiful new space.” 

The showroom will also showcase the strides Bosch is making toward intelligent eco-friendliness, where appliances reduce their energy and water footprints. Consumers not only give back to the environment but also save costs through reduced utility bills. 

The store, operated by Bosch Home Appliances Saudi Arabia distributor and partner Abdul Latif Jameel Electronics, also serves as a logistics hub for Bosch products across the Kingdom.

“Bosch products have proved very popular with Saudi households thanks to the brand’s association with quality, trust and excellent design. Bosch products are invented for life, with the goal of making life noticeably easier, healthier and more balanced. We are proud to be exclusive partners and distributors of Bosch in the Kingdom, and are delighted to be able to welcome customers to a new, easily accessible location,” said Hisham Hamza, CEO of Abdul Latif Jameel Electronics.

The showroom is open from 9 a.m. until 9 p.m., Saturday to Thursday.

BSH Bosch und Siemens Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. 

The group was founded in 1967 as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). Today, BSH operates 40 factories in 13 countries in Europe, the US, Latin America and Asia.