Concept boutique Homegrown Market celebrates fifth anniversary

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Updated 06 February 2019
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Concept boutique Homegrown Market celebrates fifth anniversary

JEDDAH: It was high-fives all round on Monday as the popular Jeddah-based concept boutique, Homegrown Market, celebrated its fifth anniversary.
A platform for local and Middle-Eastern creative talent, Homegrown Market offers consumers an original and diverse multi-brand shopping experience. 
Managing director, Tamara Abukhadra, spoke to Arab News reflecting on the vision of Homegrown Market's role in promoting an entrepreneurial society. “Firstly, I would like to thank customers for shopping local.” she said. “Homegrown's growth is a representation of our growing creative talent. In marking our fifth anniversary, we are not just celebrating Homegrown Market as a marketplace; It is a celebration of the concept and our amazing local talent. We started five years ago with about 15 designers, and now we have more than 100. Four of our designers have even opened their own flagship stores such as Badawiah, Sinless, Yataghan, and Orange Blossom.”
Abukhadra thanked customers for contributing to the business success story by shopping local.
Launched in 2014, Homegrown Market gives creative entrepreneurs the opportunity to showcase and sell their products without having to organize and foot the substantial costs of having their own retail establishment.
“Homegrown Market is serviced retail,” Abukhadra said. “The designers drop off their products with us, and we take care of sales. Everything from providing sales assistants and handling money exchange, to producing sales reports. This allows them (the designers) to focus on the creative process and to learn about market trends and consumer behavior.”
In addition to housing emerging fashion, art, and lifestyle brands, Homegrown Market offers shoppers the chance to buy stationery items, hand-crafted accessories, and culinary creations. “They are not just shopping a product, but months of hard work, sweat, trial and error that has turned into a success,” added Abukhadra.
Homegrown Market’s fashion brands include Moja Majka, Lasuna, Nasiba Hafiz, Mansoojat, Rouba Dayani, Abaya Factory, Qumasha, Rotana, Thaa, and Nouf Fetaihi. 
Among the accessory brands are Min Maadan Alensan, Azha, Alhassan caps, Adios Amor, and Mine bags, with beauty and jewelry covered by names such as Diggn’It, Rose and Amber, Sepale, Lilian Ismail, Haneen Saber, and Shaima.
Homeware, food and beverage brands include Chocolate Couture, Manzil Bazar, Cleanse and Glow, Nawami, Haya Sawan granola, Goin’ Nuts, and Ms. Moh.
The anniversary celebrations were held in-store and featured an array of artistic activities.
Saudi artist Abdullah Qandeel staged a live art display during which he painted a series of original prints, while another painter from the Kingdom, Rex Chouk, launched an exhibition of his works.
Some of the many Homegrown Market shoppers who attended the event in Jeddah, won gifts and prizes from local businesses. Design Magazine, Saudi Arabia’s first design networking publication, crafted a human-sized acrylic magazine cover for visitors to pose and take photos with.
“Successful local brands inspire the youth to be creative,” Abukhadra said. “I have noticed that creative entrepreneurs are starting to experiment and create brands at a much younger age. They are also reaching out to established brands for advice and even collaborations.
“Brands used to adopt a competitive attitude, but today there is more of an innovative and collaborative spirit. This is what we have been trying to create and maintain at Homegrown,” she added.
 


360-degree mentoring to boost Saudi social enterprise sector

Updated 23 May 2019
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360-degree mentoring to boost Saudi social enterprise sector

The King Khalid Foundation (KKF) and Mowgli Mentoring have collaborated to strengthen the growing social enterprise sector in the Kingdom through the provision of 360-degree mentoring, which will support the personal and professional development of social entrepreneurs. The EMCC-accredited mentoring organization is working to built the capacity of Saudi mentors by instilling best mentoring practices and sharing experiences from its 10-year work around the world.

Globally, the concept of social entrepreneurship is increasingly gaining momentum and positive attention as it combines commerce with social good, allowing entrepreneurs to go beyond profit to positively impact communities and societies. Supporting these entrepreneurs, therefore, is in line with the KKF’s vision, which is to have a Saudi society with equal opportunities.

The KKF’s collaboration with Mowgli resulted in the creation of the Athar (Impact) Mentoring Program.

This program aims to build and increase the capacity of Saudi mentors, and equip them with the necessary tools to be able to provide mentorship, support and guidance to social entrepreneurs in the Kingdom. Matching mentors with social entrepreneurs and managing their mentorship relationships is a key benefit of the program.

To commence the mentoring program, Mowgli recently delivered a four-day workshop in the KKF premises in Riyadh. Fourteen professionals and business leaders received training to be 360-degree mentors before being matched with 14 social entrepreneurs. Both groups were provided with the guidelines to build solid foundations for their 1-2-1 mentoring relationships. In addition, the matched pairs will be supported over a duration of six months, during which structured on-going support will be provided to ensure that trust-based and impactful mentoring relationships are developed.

Mowgli Mentoring’s CEO Kathleen Bury said: “We see this program supporting the three themes on which the Kingdom’s Vision 2030 was built upon: Developing a vibrant society, a thriving economy and an ambitious nation. By supporting social entrepreneurs, we’re working toward achieving the Kingdom’s economic aspirations of increasing SME GDP contribution by 20–30 percent by 2030. We are, therefore, excited to be back in Saudi Arabia and are honored to be working with the King Khalid Foundation in delivering this program, and building Saudi Arabia’s mentoring capacity to sustainably support change-makers and their surrounding ecosystems for years to come.”

The key to developing entrepreneurship and fostering economic development lies in having a well-balanced ecosystem with equal investment in four key pillars: Environment (schooling, parenting), finance (working capital, debt and equity financing), infrastructure (incubators, accelerators, utilities and sound legal frameworks) and human capital development (mentoring, skills and knowledge development). Mowgli supports the latter and has successfully delivered more than 110 mentoring programs across the Middle East, North Africa and sub-Saharan Africa.