The Six: Bahraini label Noon by Noor shows off at NYFW

Bahraini womenswear label Noon by Noor showcased its latest line at New York Fashion Week on Thursday. (AFP)
Updated 10 February 2019

The Six: Bahraini label Noon by Noor shows off at NYFW

DUBAI: Bahraini womenswear label Noon by Noor showcased its latest line at New York Fashion Week on Thursday — here are some of our favorite looks.

Chic pleats

Demure, floor-length pleats and a rainforest green silk blouse with quirky details on the shoulder, this look is an ideal daytime option.


Back to black

The rouched sleeves and extended cuffs on this diaphanous blouse make for subtle yet gorgeous detailing in an otherwise run of the mill outfit.


Match point

Pairing coral sleeves with a voluminous tan coat worked so well it left us wondering why we haven’t seen more of this winning color combination over the years.


Classic coat

Camel colored coats have long been feted as the ultimate in sophisticated, working woman glamor and this flowing jacket is a wonderful update on the usually structured closet staple.


Fuss free

This structured yellow-and-black look wouldn’t look out of place on an edgy art curator — it’s stylish, bold and unfussy.


Coral on the catwalk

The Pantone Color Institute named “Living Coral” as 2019’s color of the year and the designers seem to have caught on — this cheerful look is young and fun, but remains true to Noon by Noor’s chic vibe.



Yousra Elsadig brings her modest style to LFW

An image from the show in London. (Frederico Velez)
Updated 21 February 2019

Yousra Elsadig brings her modest style to LFW

DUBAI: An independent showcase of emerging designers held during London Fashion Week, Fashion Scout once again lived up to its name — scouting out and presenting talented designers from across the globe from Feb. 15-17.

Arab News went along to a showing by a UK-based designer Yousra Elsadig, whose Boutique De Nana collection paid tribute to her former home country, Sudan.

“I am trying to depict the beauty of my homeland. It’s so heart-breaking to see what’s happening in Sudan. I want to dedicate this collection to my country and to put the focus on freedom, justice and peace,” she said.

Elsadig, who was named “Woman of the Year” by Barclays in 2017 and “Designer of The Year 2016 by the Modest Association of London, designs for women who want to dress modestly, but with imagination and style.

“The modest element is very important to me — women can be beautiful, feminine and modest,” she said.

Her designs have a simplicity, charm and quirkiness that comes partly from the use of recycled fabrics, as sustainability is a key message she wants to get across. 

Elsadig is unusual in combining her designer role with a full-time degree in optometry. In fact, the day before her LFW show, she sat an exam and then drove from her home in Wales to London. 

She is also the mother of two young girls, but if that’s a lot to juggle it doesn’t show. She was a bundle of warmth and energy backstage — calmly briefing the models.

Her family left Sudan when she was very young and she grew up in Canada. Her family then left Canada to live in Wales in the UK.

It was in Cardiff that she met her mentor, designer Sarah Valentin, who was teaching community sewing and textile classes with a special focus on recycling and sustainability. Valentin said she is thrilled to see Elsadig achieving such success.

“I saw her potential and creative ideas. It’s incredible that she is showing here at London Fashion Week.  I’m so proud of her,” she said.

As the models moved gracefully through the room, the clothes gave off a sense of confident, graceful and highly individual style — perfect for the modern, modest woman of today.