Bosch opens flagship store in Jeddah

The new Bosch store in Jeddah makes room for a live cooking area and a ‘Perfect Kitchen’ concept.
Updated 16 February 2019
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Bosch opens flagship store in Jeddah

European home appliances brand Bosch has opened its flagship store in the Kingdom. The showroom, located in the heart of Jeddah, was recently inaugurated in the presence of Holger G. Ziegeler, the German consul general in Jeddah. 

Spread across 300 square meters of built-up area, the new Bosch store makes room for a product display ranging over 100 different appliances and models, all designed by German engineers. 

The showroom follows a two-story structure, with the ground floor dedicated to product showcases according to themes and categories. 

It hosts a welcome area, a brand heritage and innovation wall along with areas dedicated to kitchen inspiration, cooling, laundry, cooking and baking. The floor above makes room for a live cooking area and a “Perfect Kitchen” concept. 

“Our new flagship store strengthens our brand presence in the Saudi market and complements our existing network of outlets — which are currently in shop-in-shop forms,” said BSH Home Appliances CEO Tomas Alonso.

He added: “This purpose-built space will help us deliver the quality, innovation, design intelligence and efficiency that Bosch stands for. Bosch prioritizes innovation in the service of a healthy balanced life, and I look forward to people exploring the concept themselves in this beautiful new space.” 

The showroom will also showcase the strides Bosch is making toward intelligent eco-friendliness, where appliances reduce their energy and water footprints. Consumers not only give back to the environment but also save costs through reduced utility bills. 

The store, operated by Bosch Home Appliances Saudi Arabia distributor and partner Abdul Latif Jameel Electronics, also serves as a logistics hub for Bosch products across the Kingdom.

“Bosch products have proved very popular with Saudi households thanks to the brand’s association with quality, trust and excellent design. Bosch products are invented for life, with the goal of making life noticeably easier, healthier and more balanced. We are proud to be exclusive partners and distributors of Bosch in the Kingdom, and are delighted to be able to welcome customers to a new, easily accessible location,” said Hisham Hamza, CEO of Abdul Latif Jameel Electronics.

The showroom is open from 9 a.m. until 9 p.m., Saturday to Thursday.

BSH Bosch und Siemens Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. 

The group was founded in 1967 as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). Today, BSH operates 40 factories in 13 countries in Europe, the US, Latin America and Asia.


First American university to open doors in Bahrain

Updated 28 min 30 sec ago
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First American university to open doors in Bahrain

The American University of Bahrain (AUBH), the first purpose-built American university in the country, is set to open its doors in September.

Built on a 75,000-square-meter plot in the Riffa area, the AUBH campus is designed by the US-based architects Ayers Saint Gross (ASG), who have designed a number of US university campuses. The new AUBH campus will feature modern classrooms and labs, as well as a state-of-the-art auditorium, student commons and athletic facilities.

AUBH has received institutional approval by the Higher Education Council (HEC) of the Ministry of Education in Bahrain and plans to launch its schools of engineering, architecture and design, and business in the 2019-2020 academic year. 

The AUBH board selected Dr. Susan E. Saxton, an internationally experienced executive, to lead AUBH as founding president. 

“We are very confident in the academic prospects of the Kingdom and look forward to the American University of Bahrain solidifying the country’s position as an education hub in the GCC and wider Arab region,” said Dr. Saxton.  

“Higher education plays an integral part in advancing economies by addressing the skills needed for the next generation of workforce. The American University of Bahrain will provide the necessary academia to support the Kingdom’s 2030 vision while enriching students with a holistic university experience,” she added. 

“Students enrolling in AUBH will be exposed to a university life that is very much influenced by collaborative learning, critical thinking and technical education in an American style university environment. Beyond the academic education that the students will receive, they will receive mentorship in soft skills and competencies including problem solving, negotiation and creative thinking with the purpose of empowering the next generation with the confidence, leadership and professionalism skills required in the workforce. They will also be able to experience social, athletic and other extra-curricular activities making AUBH home,” said Dr. Saxton.

Prior to joining AUBH, Dr. Saxton was the chief executive officer, Int. and SVP Innovation and Emerging Strategies for the University of St. Augustine, a Laureate Education institution; chief strategy and development officer for the International Baccalaureate Organization in The Hague; and chief strategy officer, chief academic officer and senior vice president for Laureate Education Inc. Global Products and Services Division. Dr. Saxton holds two doctorate degrees in business and human services, as well as a Master of Laws (LLM) from the University of Liverpool in the UK, a Master’s of Science in Business Administration (MSBA)   from Boston University and a BA from Wellesley College in the US.