Bosch opens flagship store in Jeddah

The new Bosch store in Jeddah makes room for a live cooking area and a ‘Perfect Kitchen’ concept.
Updated 16 February 2019
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Bosch opens flagship store in Jeddah

European home appliances brand Bosch has opened its flagship store in the Kingdom. The showroom, located in the heart of Jeddah, was recently inaugurated in the presence of Holger G. Ziegeler, the German consul general in Jeddah. 

Spread across 300 square meters of built-up area, the new Bosch store makes room for a product display ranging over 100 different appliances and models, all designed by German engineers. 

The showroom follows a two-story structure, with the ground floor dedicated to product showcases according to themes and categories. 

It hosts a welcome area, a brand heritage and innovation wall along with areas dedicated to kitchen inspiration, cooling, laundry, cooking and baking. The floor above makes room for a live cooking area and a “Perfect Kitchen” concept. 

“Our new flagship store strengthens our brand presence in the Saudi market and complements our existing network of outlets — which are currently in shop-in-shop forms,” said BSH Home Appliances CEO Tomas Alonso.

He added: “This purpose-built space will help us deliver the quality, innovation, design intelligence and efficiency that Bosch stands for. Bosch prioritizes innovation in the service of a healthy balanced life, and I look forward to people exploring the concept themselves in this beautiful new space.” 

The showroom will also showcase the strides Bosch is making toward intelligent eco-friendliness, where appliances reduce their energy and water footprints. Consumers not only give back to the environment but also save costs through reduced utility bills. 

The store, operated by Bosch Home Appliances Saudi Arabia distributor and partner Abdul Latif Jameel Electronics, also serves as a logistics hub for Bosch products across the Kingdom.

“Bosch products have proved very popular with Saudi households thanks to the brand’s association with quality, trust and excellent design. Bosch products are invented for life, with the goal of making life noticeably easier, healthier and more balanced. We are proud to be exclusive partners and distributors of Bosch in the Kingdom, and are delighted to be able to welcome customers to a new, easily accessible location,” said Hisham Hamza, CEO of Abdul Latif Jameel Electronics.

The showroom is open from 9 a.m. until 9 p.m., Saturday to Thursday.

BSH Bosch und Siemens Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. 

The group was founded in 1967 as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). Today, BSH operates 40 factories in 13 countries in Europe, the US, Latin America and Asia.


Bahri promotes gender balance in workplace

Updated 21 May 2019
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Bahri promotes gender balance in workplace

Saudi logistics and transportation company Bahri recently participated in the 13th Annual Maritime HR Conference in London. The company’s chief support officer Hisham Alkhaldi was invited as a guest speaker at the largest worldwide gathering of maritime HR professionals. 

Held at Leonardo Royal Hotel in London from May 9 to 10, the annual event discussed key issues facing HR teams in the maritime industry. The conference brought together regulators, industry-renowned speakers, business leaders, and nearly 200 delegates representing shipowners, ship managers, oil companies, and other maritime employers such as classification societies and P&I clubs. 

Speaking on the “Diversity and Inclusion in the Maritime Industry” panel at the conference, Alkhaldi put a spotlight on the under-representation of women in the workplace across industries, particularly in the maritime sector. Highlighting that only 2 percent of seafarers worldwide are women and less than 1 percent occupy leadership roles in the industry, he said that it has become imperative for various stakeholders in the maritime industry to step up both concerted and individual efforts to address these challenges effectively and swiftly. 

“As a result of constant and deliberate efforts to raise awareness about the importance and benefits of gender balance in the workplace, policymakers and businesses in the maritime industry increasingly identify equal opportunities as a top priority today. Promoting women’s participation at work is critical not only for accelerating economic growth and sustainable development but also for driving stronger bottom-line results for businesses,” Alkhaldi said.

“Similarly, a diverse workforce will lead to higher productivity and customer loyalty, and catalyze innovation, leveraging the perspectives and experiences of employees of different nationalities, and ethnicities. As an employee-centric organization, Bahri has incorporated diversity and inclusion in its human resources policies and processes.” 

Alkhaldi also shed light on Bahri’s initiatives aimed at embracing diversity and inclusion across all aspects of its business. The company has been striving to boost the participation of women in its operations, which reached 18 percent this year. Bahri has also teamed up with universities to develop programs that will help introduce students to the maritime sector and its services. 

At the heart of Bahri’s diverse and inclusive workforce is its “Talent Management Framework,” which provides a clear direction for strategically attracting, sourcing, managing, developing and retaining talents in the company. The framework was recently named the “Best Recruitment & Talent Management Strategy” at the inaugural CIPD Middle East People Conference & Awards. The company had also won in the “Best Talent Development Strategy” category at the Future Workplace Awards 2018.