Real estate landscape to be explored

The Center for Forums and Events will host a 3-day expo from April 5 and also a one-day workshop on April 7 in Jeddah.
Updated 17 February 2019
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Real estate landscape to be explored

Informa Middle East, organizer of the Cityscape portfolio of events, will roll out a trio of back-to-back events across Egypt, Saudi Arabia and the UAE between March 24 and April 18.

With the specific market dynamics of each destination being explored through dedicated country events, the 2019 Cityscape series springs into action with Cityscape Egypt at the Egypt International Exhibition Center (EIEC) in Cairo. A two-day conference kick-starts the Egypt schedule on March 24 and 25, before the exhibition takes centerstage from March 27 to 30. 

Cityscape then moves to the Center for Forums and Events in Jeddah, which includes an exhibition from April 5 to 7, before a one-day workshop on April 7. Finally, a return to Abu Dhabi National Exhibition Centre (ADNEC) includes a three-day exhibition from April 16 to 18 with an influential agenda on the lineup at the conference set for April 16.

“It’s a packed three-week schedule with a very distinct market approach and program for each destination,” said Chris Speller, Cityscape group director. “This year more than ever, Cityscape will drill down into the specifics and varied issues affecting each market. While opportunities continue to abound across the region, each market requires very different approaches from consumers, government entities and private developers to realize them. 

“With each market at varying stages of maturity and subject to very different developmental concerns, the conference and exhibition stops in Egypt, Saudi Arabia and Abu Dhabi enable industry professionals and public investors to engage with people at the sharp end of the business, understand and seize opportunities, and network for future growth,” added Speller.

In Egypt, the conference will focus on “Energizing the Market and Reinstating Confidence” with government authorities, experts, and market influencers scheduled to spell out the country’s strategic vision to achieve real estate market maturity. 

Expecting a turnout of more than 40 exhibitors and over 8,000 visitors, Cityscape Jeddah this year looks to align with the goals of the Kingdom’s real estate market in light of its Saudi Vision 2030 economic diversification plan.

“Vision 2030 reforms are expected to attract major investment into a Saudi real estate sector predicted to double its contribution to the national economy right through this decade,” said Speller. 

“Over the past few years, we have witnessed Saudi Arabia make significant strides in attracting foreign and local investment, implementing various urban regeneration initiatives, and investing in infrastructure.”

This recent progress, when aligned with the various projects being green-lit, will no doubt transform the country into a global investment powerhouse. We believe Cityscape Jeddah will help drive investment in the Saudi sector by enhancing its standing as a crucial meeting point for regional and international leaders who can contribute to making Vision 2030 a reality.”

With a focus on “Achieving Diversification and Energizing the Market,” the Jeddah workshops will feature prominent investment panel discussions which dive into how the country’s tourism and hospitality sector agenda can impact Vision 2030. The Cityscape outings in Cairo and Jeddah will both feature dedicated editions of the Cityscape Awards, which recognize and celebrate excellence in real estate development and architecture. 

The UAE capital’s official real estate event platform, Cityscape Abu Dhabi is held under the patronage of Sheikh Mohammed bin Zayed Al-Nahyan, crown prince of Abu Dhabi and deputy supreme commander of the UAE Armed Forces. The one-day conference agenda will explore the future of regulatory and technological innovation with a strong focus on the government sector’s growth strategy for the UAE capital.


Record-breaking attractions at LuLu Food Carnival

Updated 25 March 2019
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Record-breaking attractions at LuLu Food Carnival

LuLu Hypermarket is hosting a two-week food festival offering a wide variety of products and culinary treats inspired by flavors from around the world.
Food Carnival 2019 was launched on Sunday at the LuLu Hypermarket Murabba branch in Riyadh and runs until April 6.
On offer are a number of special deals on food products and exciting in-store activities such as cooking competitions, live cooking demos, free sampling, quiz contests and gigantic displays of food.
LuLu has partnered with Almarai and Guinness World Records to offer customers a chance to be the next Guinness World Records title holder. Customers can make an attempt to break up to nine world records, such as the fastest time to drink a 250-ml quantity of milk through a straw or the fastest time to stack cheeses. The Guinness World Records events will be held on March 29 at LuLu Hypermarket, Atyaf Mall, Riyadh; on March 30 at LuLu Mall Dammam; and on April 5 at LuLu Hypermarket, Marwah, Jeddah.
LuLu Director for Saudi Arabia Shehim Mohammed said: “LuLu has once again transformed into a culinary destination. This year, we have brought together a well-chosen product selection that will satisfy the lifestyle requirements of our customer base. This festival also celebrates the innovative spirit of our culinary talents with the support of top chefs in the country. People will have a chance to interact with celebrity chefs during the festival’s live cooking demonstrations. Super offers, such as product of the day, daily surprise, hourly offers, and so much more awaits our shoppers for the entire 14-day promotion.”