Startup of the Week: Creatively promoting anime culture in Saudi Arabia

Updated 19 February 2019

Startup of the Week: Creatively promoting anime culture in Saudi Arabia

  • 40 percent of Saudi youths are fans of Japanese anime, according to Ahmad Hawssah, founder and project manager of Kio Market

Most people in Saudi Arabia have watched Japanese anime on TV during their childhood. Japanese anime series dubbed in Arabic used to be widely aired on Arabic channels for children. Those series became an important part in the lives of young Saudis especially millennials.
With the increasing growth of the internet in Saudi Arabia in the 2000s, Saudis began to learn more about the anime culture, Japanese culture, and language. The created their own communities for anime fans, translated and spread the culture in society mainly relying on illegal streaming sites.
40 percent of Saudi youths are fans of Japanese anime, according to Ahmad Hawssah, founder and project manager of Kio Market.
An average Saudi individual has definitely watched dozens of Japanese anime during childhood. The most popular series include Detective Conan, One Piece, Dragon Ball Z, Naruto, Hunter X Hunter and Captain Tsubasa, etc.
Ahmad with his otaku friends, (a Japanese term for people with obsessive interests in anime) founded Koi Market because they were frustrated with the poor presentation of anime culture in Saudi Arabia.
Hawssah said that he and his friends attended an event that showcased anime culture in 2013. “That experience was very disappointing to us and we decided that we should do something about it,” he added.
Koi Market (@koi_market), which stands for “Kingdom of Imagination” was established in 2015. It is an anime online store based in Jeddah that sells anime-themed accessories and gifts online such as posters, mugs, T-shirts, stickers, notes and pins.
“There are many things that distinguish us from other Saudi businesses focusing on anime,” Hawssah said.
“Ninety percent of our products are made by Saudis in Saudi Arabia, we make everything by ourselves. We collaborate with local artists with real talent to draw for us,” he added.
“We found that what’s available in the local market by other competitors is very expensive and is not worth the price. Most of those businesses import goods from Japan and sell it at high prices, we wanted to fix that problem.”
“Our business is about investing in local talents, and offering products with very good quality and at reasonable prices, because we believe anime is for everyone; we do not want anyone to wish to own something that he or she likes but feel they cannot afford,” Hawssah said.
The other 10 percent of Koi market products are imported stuff from Japan such as the 3D anime models and cosplay outfits.
Hawssah with his team of five aspires to have a strong presence in the industry to sell original Japanese products, and to introduce new Arab characters to the market.
“There are so many Saudi and Arab animators and artists in the region, we want to support and market their work with our products,” he said.
Hawssah believes that the Middle East is very rich in history and culture that can be a real substance for great projects.
“We can produce amazing things by creating characters that highlight our Arab identity and culture; it will be interesting for the whole world.”
He said it is obvious that most people around the world have a good idea of American, Japanese, and Chinese cultures, but their assumptions about the Arab region and culture are flawed.
He wants to change the situation and believes the youth can play an effective role in this regard by using their creativity to highlight the true culture and identity of the region.
Koi Market products can be found on (, they ship to anywhere in Saudi Arabia. They can also be followed on Instagram (@anime_legion7).

How the Middle East reacted to the Game of Thrones finale

Updated 18 min 56 sec ago

How the Middle East reacted to the Game of Thrones finale

  • Arabs join fans around the world at marking the end of the HBO series
  • The show became engrained in popular culture over eight epic years

DUBAI: After eight epic years, 47 Emmys and two dead dragons, “Game of Thrones” has said goodbye to devotees worldwide after having redefined weekly “event TV.”

Having been shown in 170 countries, “Game of Thrones” was the most expensive show ever, with a budget of $15 million per episode. 

The blood-spattered tale of noble families vying for the Iron Throne wrapped up on Monday with the 73rd and final episode of one of the most popular shows in TV history.

The final episode had some emotional and surprising scenes, so it kept me hooked.

Mohammed Mansour, an Egyptian student in the UAE

“I watched it on my phone as it premiered. Honestly, the show had kind of written itself into a corner, so I didn’t really think we’d go any further than what we already expected,” Ali Tirkawi, a 22-year-old American who lives in Saudi Arabia, told Arab News after watching the final episode.

“The finale pretty much boiled down to a horribly depressing epilogue about what the main characters want to do next. I feel that the show kind of robbed us of what we had grown to expect from it,” he said. “The whole sense of danger and anxiety, who’d perish, all that really just disappeared. If I could sum up my feeling toward the final episode: Disappointment.”

Both the show’s name and its now-famous tagline, “Winter is Coming,” spawned a plethora of memes that made their way into the global political discourse. 

US President Donald Trump famously alluded to the show in a warning to Iran last year. He posted an image of himself on Twitter with the line “Sanctions are coming” above “November 5.”

The TV-watching habits of millennials have undergone a radical transformation since the first episode aired in 2011. 

Streaming services have appeared on the scene to rival cable services, and the number of shows available to watch has nearly doubled.

One of the darkest and most controversial primetime series ever made, “Game of Thrones” has been the target of criticism over the years for senseless violence as a dramatic device. The scriptwriters brutalized women and killed children, all in glorious close-up.

The adult themes deterred neither the show’s fans nor the industry awards circuit, which saw fit to make the HBO show the most decorated fictional series in history. Season 6 was the first to move beyond the source material, George R. R. Martin’s “A Song of Ice and Fire” novels, and carve its own path. Critics said it marked a return to form, but the shortened final two seasons have been more of a mixed bag, with many fans furious over what they consider poor writing and a rushed conclusion of the plot strands.

“The show meant a lot to me, spanning eight years of my life. I can easily recall each and every time I watched an episode,” he added.

Elia Mssawir, a UAE-based entertainment company executive

The Season 7 finale set an all-time US record for premium cable TV, with 16.5 million people watching live or streaming on the day of transmission, and 15 million more tuning in later. The biggest question of all, who would be sitting on the Iron Throne, was answered — sort of — on Monday.

While thousands of viewers aired their gripes on social media, as they did all season, plenty of others thought it was a fitting end.

While millions watched at home, thousands celebrated or mourned the show’s denouement in public places and backyards from London to Dubai. Among them was Mira Kerbage, a 22-year-old Lebanese student of marketing communications in the UK. 

“I felt overwhelmed with everything. I don’t know if this was just because it was the end of one of my favorite shows, or because the story ended but didn’t really end,” she told Arab News.



“It was bittersweet, so I felt sad and disappointed. It was like the end of an era. You feel empty,” she said.

“I watched it at 4 a.m. in my room, went to sleep at 6 a.m. and woke up at 8 a.m. to go to university.”

Cries of joy, sobs and applause followed the peaks and troughs of what many regarded as a poignant but so-so finale. 

The episode proved to be as divisive as the rest of Season 8. Chief among the controversies was the rapid descent into the mass-murdering madness of Emilia Clarke’s Daenerys Targaryen, arguably the lead character in an enormous ensemble that has called on the talents of such luminaries as Charles Dance, Sean Bean, Jim Broadbent and Diana Rigg.

OSN, which aired the show in the Middle East with English and Arabic subtitles, had marked the arrival of Season 8 with a social media competition calling on fans to unleash their creativity. 

“From fashion or design to baking, braiding or painting, use your talents to show your love for the Throne,” an OSN press release said in March.

Mohammed Mansour, an Egyptian student in the UAE, was surprised and happy, but also a bit disappointed after watching the finale. 

“Happy because it gave closure, disappointed in the way some characters met their fate. It doesn’t do them justice. But the final episode had some emotional and surprising scenes, so it kept me hooked,” he told Arab News.

“It was one of the best shows I’ve seen in my whole life, although the last two seasons weren’t as great.”

A petition calling for the final season to be remade has now passed 1.1 million signatures. 

In China, the show’s rights holder triggered outrage among legions of die-hard fans — some of whom took the morning off work to tune in — by mysteriously delaying its broadcast just before it was due to air. That did not stop fans from flocking online, with one dramatic twist provoking a discussion on the Twitter-like Weibo platform that was viewed more than 230 million times.

“It was even more intense than a football finale,” said Ewald Klautky, 52, one of about 200 fans who watched the final episode together in Los Angeles.

Elia Mssawir, a UAE-based entertainment company executive, watched the episode alone at home. “I really kind of enjoyed it, and it was mostly because of the unexpected turn of events. I loved the fact that they put every character in their place without wasting any time,” he told Arab News. “This was something many ‘Game of Thrones’ fans felt uncomfortable about, but I really enjoyed it. Not every series or movie has to have a happy ending,” he said. 

“The show meant a lot to me, spanning eight years of my life. I can easily recall each and every time I watched an episode,” he added. “I lived in three different countries during this time, and I took the show with me on the road. One time I was touring with an artist, and I made it my mission to get data to stream it on the bus while going to the next gig.”

The ending of “Game of Thrones” was all too much for its stars, including Sophie Turner, who first appeared as Sansa Stark as a young teenager. She wrote on Instagram of her character: “I fell in love with you at 13 and now 10 years on ... at 23 I leave you behind, but I will never leave behind what you’ve taught me.”