Voting begins for 7th PR Arabia Auto Award

Updated 19 February 2019

Voting begins for 7th PR Arabia Auto Award

PR Arabia, a public relations and marketing communication agency specialized in the automotive sector, has announced the launch of the seventh edition of the PR Arabia Auto Award. Shell Saudi Arabia (Shell Helix motor oils) has renewed its sponsorship of the event to become an official partner.

Car enthusiasts wishing to take part in voting can visit the award website ( to select their favorite cars. The final results will be announced by the end of March.

Walid Karanouh, managing director and awards supervisor, said: “We always take pride in the continuation and success of this award, which we always strive to develop in line with the changes in the automotive industry in the world.”

He added: “We are keen to keep abreast of the developments in the automotive market in Saudi Arabia, therefore, the award is a compass that determines the market orientation. The confidence, credibility and dynamism of the award led us to keep it up.”

In addition, the award mirrors our strong commitment to partnering with our customers in the automotive sector and its support services in order to enhance the automotive market and related industries in Saudi Arabia.”

The award comes in the wake of some major progress made in Saudi motorsports, with the Kingdom recently hosting two major events — the Race of Champions and the first round of the ABB FIA Formula E Championship.

360-degree mentoring to boost Saudi social enterprise sector

Updated 23 May 2019

360-degree mentoring to boost Saudi social enterprise sector

The King Khalid Foundation (KKF) and Mowgli Mentoring have collaborated to strengthen the growing social enterprise sector in the Kingdom through the provision of 360-degree mentoring, which will support the personal and professional development of social entrepreneurs. The EMCC-accredited mentoring organization is working to built the capacity of Saudi mentors by instilling best mentoring practices and sharing experiences from its 10-year work around the world.

Globally, the concept of social entrepreneurship is increasingly gaining momentum and positive attention as it combines commerce with social good, allowing entrepreneurs to go beyond profit to positively impact communities and societies. Supporting these entrepreneurs, therefore, is in line with the KKF’s vision, which is to have a Saudi society with equal opportunities.

The KKF’s collaboration with Mowgli resulted in the creation of the Athar (Impact) Mentoring Program.

This program aims to build and increase the capacity of Saudi mentors, and equip them with the necessary tools to be able to provide mentorship, support and guidance to social entrepreneurs in the Kingdom. Matching mentors with social entrepreneurs and managing their mentorship relationships is a key benefit of the program.

To commence the mentoring program, Mowgli recently delivered a four-day workshop in the KKF premises in Riyadh. Fourteen professionals and business leaders received training to be 360-degree mentors before being matched with 14 social entrepreneurs. Both groups were provided with the guidelines to build solid foundations for their 1-2-1 mentoring relationships. In addition, the matched pairs will be supported over a duration of six months, during which structured on-going support will be provided to ensure that trust-based and impactful mentoring relationships are developed.

Mowgli Mentoring’s CEO Kathleen Bury said: “We see this program supporting the three themes on which the Kingdom’s Vision 2030 was built upon: Developing a vibrant society, a thriving economy and an ambitious nation. By supporting social entrepreneurs, we’re working toward achieving the Kingdom’s economic aspirations of increasing SME GDP contribution by 20–30 percent by 2030. We are, therefore, excited to be back in Saudi Arabia and are honored to be working with the King Khalid Foundation in delivering this program, and building Saudi Arabia’s mentoring capacity to sustainably support change-makers and their surrounding ecosystems for years to come.”

The key to developing entrepreneurship and fostering economic development lies in having a well-balanced ecosystem with equal investment in four key pillars: Environment (schooling, parenting), finance (working capital, debt and equity financing), infrastructure (incubators, accelerators, utilities and sound legal frameworks) and human capital development (mentoring, skills and knowledge development). Mowgli supports the latter and has successfully delivered more than 110 mentoring programs across the Middle East, North Africa and sub-Saharan Africa.