‘Stories from Arabia’ weaves its magic at London Fashion Week

An image from 'Stories From Arabia' show at LFW. (Supplied)
Updated 19 February 2019

‘Stories from Arabia’ weaves its magic at London Fashion Week

  • “Stories from Arabia” took place on Saturday
  • It was a multi-designer show

LONDON: Arab designers showed off their talent on the side-lines of London Fashion Week with a rich show of their new collections.

The event, dubbed “Stories from Arabia,” took place earlier this week in the palatial surroundings of the De Vere Grand Connaught Rooms in the heart of London’s Covent Garden where a packed-out audience of enthusiastic fashionistas were treated to a parade of cutting edge fashion. From the fresh, young, stylish street wear of Kuwaiti label EAU to the stunning, jewel-colored gowns by Omani label Atelier Zuhra, there was something for everyone.

Perhaps the most beautiful designs of the night were those of Kuwaiti designer Najwa Al-Fadhli. The models — with their translucent, radiant faces and wavy hair brought to mind the rich, languid society girls of The Great Gatsby — drifted down the catwalk in shimmering gowns that seemed to float in the air. Al-Fadhli chose a soft, pearlescent color palette for her latest collection.

She spoke to Arab News backstage and explained why she chose to take part in the show.  

“This experience is important because it connects me to Europe,” she said.

She added that her Autumn/Winter 2019 collection, titled “Unexpected Dreams,” is a celebration of femininity and embodies her belief that all women should have the chance to live out their deepest desires.

Giving off a completely different vibe was the exuberant, stylish street wear of EAU. These looks can be dressed up or down, depending on the occasion, and have an effortless appeal. The fabrics used in the collection include cotton, tulle and scuba with flashes of fuschia and pink adding youthful zest. The phrase “Don’t Judge Me,” appears in the collection, symbolizing the designer’s desire for more empathy in the world.

Another spectacular showing was that of Atelier Zuhra of Oman. Designer Rayan Al-Sulaimani spoke to Arab News about the inspiration behind the sculpted gowns in brilliant primary shades of red, purple, green, blue and yellow. All, she explained, were based on gemstones — sapphires, rubies, emeralds, amethysts and citrine.

Asked to describe the fashion scene in the Gulf, Al-Sulaimani said: “It is very competitive and we are seeing a lot of Arab designers, each with their distinct talent, showcasing their work internationally.”

The founder of the event, Jalila Elmastouki, was equally impressed by the talent on show and elaborated on her plans to expand the “Stories from Arabia” platform beyond the British capital.

 “Building on our success at London Fashion Week, we want to take ‘Stories from Arabia’ to New York, Milan and Paris. We want people to see the talent of Arab designers and how they can bring something new to the fashion industry,” she said.

Tadawul celebrates SABB-Alawwal merger

Updated 36 sec ago

Tadawul celebrates SABB-Alawwal merger

Tadawul, the Saudi stock exchange, and the Saudi Arabian British Bank (SABB) recently celebrated the success of the merger between SABB and Alawwal. The event was attended by Saudi Arabian Monetary Authority Governor Dr. Ahmed Al-Kholifey, SABB Chairperson Lubna Olayan and Tadawul Chief Markets Officer Mohammed Al-Rumaih.

In cooperation with the Capital Markets Authority, Tadawul is working on further facilitating the procedures of merger and acquisitions, in alignment with the Financial Sector Development Program (FSDP) of the Kingdom’s Vision 2030. The aim is to enhance the effectiveness of the Saudi capital market, create a diversified and thriving financial sector, and to foster an attractive investment environment for both local and foreign investors.

The merger of SABB and Alawwal led to the creation of the third largest bank in terms of assets in Saudi Arabia. After the completion of the merger, SABB will benefit from the significant increase in its size, capacity and international connectivity. 

Earlier, SABB announced that the listing of the consideration shares (as defined in the shareholder circular) and the deposit of the same in the accounts of the eligible Alawwal bank shareholders have been completed.