R&B, Dubai-based giant Apparel Group’s fashion arm offering clothing at affordable prices across the Gulf region, has opened a store in Riyadh’s Al-Qasr Mall. The opening of the 1,450-square-meter store is part of a multimillion-dollar expansion plan with an ambitious target of 100 stores across the Gulf, including in the Kingdom, within the next two years. The store was inaugurated by Apparel’s CFO Neeraj Teckchandani and Abid Shaikh, Apparel Group country manager.
“R&B is the Kingdom’s hottest value fashion retailer featuring a range of fashion wear and accessories. Riyadh shoppers want fast fashion and trend-led must-haves at the best prices; that’s what our new store is all about,” said Shaikh.
“This is our sixth store and we are very confident that we will be reaching 100 stores. The product assortment is very unique in our R&B stores as compared to other competitors as we have a dedicated sourcing team for R&B,” he added.
Highlighting the Saudization efforts of the group, Apparel CFO Teckchandani said: “Young Saudi boys and girls are being trained in every stream of our operation.”
He said R&B currently has 26 stores in the Gulf region and that 1,650 graduates are being trained at their retail academy, after which they will be eventually absorbed in the group’s operations.