Baking contest to whisk up golden business opportunity in Saudi Arabia

Mariam Alhaddad, founder of online bake-house Bakery M. (Via Instagram)
Updated 22 February 2019
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Baking contest to whisk up golden business opportunity in Saudi Arabia

  • Jeddah-based concept store Crate teams up with online bake-house Bakery M to find the next top baker
  • The winner of The Golden Whisk competition will receive an all-inclusive brand-building package

JEDDAH: A Saudi baking competition offering a golden business opportunity for aspiring entrepreneurs has been launched.

Crate, a Jeddah-based concept store which aims to empower enterprising locals, has teamed up with acclaimed online bake-house Bakery M, to find the next top baker through The Golden Whisk contest. 

High startup costs have led many new businesses to operate exclusively online through social media platforms such as Instagram. 

However, Crate, through its flagship store in Jeddah’s Al-Salamah, offers new businesses a retail location to showcase their products to local consumers.

The winner of The Golden Whisk competition will receive an all-inclusive brand-building package created by Crate, Bakery M, and graphic design firm LOUD.

“We proposed the idea to Mariam (Bakery M founder Mariam Alhaddad), and she fell in love with it instantly,” said Crate co-founder and CEO, Rayan Fadul. “Our goal is to provide the winning home-baker with all the right tools to establish their independent brand in the market.”

 

Finalists

Aspiring bakers can register for The Golden Whisk by visiting Crate’s Instagram page (@crate.ksa), where a link to the application form can be found in the company’s bio section. Registration is open through Feb. 26.

Finalists will be narrowed down to a pool of 20 candidates and these bakers will present their dessert samples to an esteemed panel of three judges: Mariam Alhaddad (@bakerym), Basma Elkhereiji (@basmaelkhereiji), and Raneen Joudah (@raneens.table). Judging will be based on taste, presentation, quality, originality, and the passion of bakers during their dessert presentations.

Ten lucky bakers will then go through to a grand final on March 17.

 

Marketing exposure

The winning contestant will be hosted by Bakery M at its booth at Crate, where their winning dessert will be showcased for an entire month to help with initial marketing exposure.

During the month, LOUD, a sister company of Crate, will conduct branding services such as logo designs, photography sessions, and professional packaging services. 

Crate will then offer a complimentary three-month package to the winner, where they will be allocated their own independent space within Crate to further establish their bakery brand.

“We want to bring the talent out from within you and give you a head start on your bakery brand,” said Alhaddad. “This competition is meant to help you shine. Keep in mind, individualism is key. You want to be recognized? Be original. Refuse ordinary,” she added.

Online bake-houses in the Kingdom have been a growing trend in recent years, and The Golden Whisk contest aims to capitalize on this by stirring up competition among them and in the process cooking up some delicious innovative treats. 

“We are so happy to create this opportunity through this competition,” said Fadul. “We are moving an unknown baker from their home, to their own space in an established storefront, having their business brand properly formed, and offering them great marketing exposure — with the seal of approval from Bakery M herself.”


King Faisal Prize: Rewarding services to all of humanity

Updated 26 March 2019
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King Faisal Prize: Rewarding services to all of humanity

RIYADH: Prince Turki Al-Faisal’s father, the late King Faisal, was a beacon of aspiration and hope. 

During his reign, the first girls’ schools were introduced, and he focused on educating the Saudi population as a whole to promote peace. 

The King Faisal Foundation was founded by King Faisal’s sons and daughters to commemorate his memory and vision. 

The significance of the annual King Faisal Prize (KFP) dates back to when a reporter asked him how he saw Saudi Arabia in 50 years’ time. 

The king responded: “I see Saudi Arabia in 50 years’ time as a wellspring of radiance for humanity.” 

The root of the foundation and the prize stems from his vision for all of humanity: Peace through education.

“The prize was established by the King Faisal Foundation soon after the foundation was formed,” Prince Turki told Arab News.

“It carries the message that the welfare of humanity is the primary importance of service to humanity,” he said. 

“The versatility of Islam is celebrating knowledge for all nationalities. As the first verse in the Holy Qur’an was ‘Read,’” Dr. Abdul Aziz Al-Subayyil, secretary-general of KFP, told Arab News. 

“This a universal dialogue between all nationalities and scientific fields, which seeks peace through knowledge.” he said.  

The significance of the Prize shows that: “This is the real Islam and this prize in the country of the Two Holy mosques represents that we are trying to observe the teaching of Islam and its implementation through the prize, which is the encouragement of science and introducing knowledge to people,” Al-Subayyil said.